Beautler.Your beauty butler

I Am Magic Velvety Matte Foundation 740 Marisol dupes and alternatives Juvia's Place

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches with medium coverage, in stick form, without talc.

  • 4 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick 100 Ivoire N

The equivalent shade and the most similar foundation overall.

Overall match
79out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
55
Wear (Wear & performance)
58
Skin (Skin suitability)
60
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$46SephoraSephora
Costs $22 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 740 Marisol (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Willow 2.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Willow 2.3

    • Looks identical
    • Light · Neutral undertone

    $39

  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    2 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 2 Fair

    • Very close colour
    • Fair · Neutral undertone

    $36

  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Beige

    • Very close colour
    • Light · Neutral undertone

    $8

  4. L'Oréal Paris True Match Radiant Serum Concealer

    N6.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade N6.5

    • Very close colour
    • Fair · Neutral undertone

    $16.99

  5. Dior Forever Skin Correct Full-Coverage Concealer

    1N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1N Neutral

    • Very close colour
    • Fair · Neutral undertone

    $42

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N12

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N12

    • Very close colour
    • Light · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick in 100 Ivoire N, against Juvia's Place I Am Magic Velvety Matte Foundation in 740 Marisol. Every attribute compared, with its share of the score.

ComparedYour shade740 MarisolClosest match100 Ivoire NScore
Shade match55% of overall97
Colour96#f2c5a8#f0c1a2Looks identicalColour difference 1.1 (0 is identical)
Depth97FairLightCloseDepth difference: 1.8
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 79/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick in 100 Ivoire N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • Does not claim not settling into lines
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy 100 Ivoire N

Best price
$46SephoraSephora
Costs $22 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.