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I Am My Skin Hydra-Tint Foundation Stick 13 Mauritania dupes and alternatives Juvia's Place

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 155W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
13 MauritaniaChange shade
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Full coverage
The match
ColourPop
Dark 155W
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$8 less (40%)

Your shade $20 at Ulta Beauty

Closest overall alternative: LORAC PRO Soft Focus Longwear Foundation 16

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
13 MauritaniaChange shade
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Full coverage
The match
LORAC
16
Depth and undertone: Medium tan · Warm · peach
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
81
Wear (Wear & performance)
100
Skin (Skin suitability)
76
Match price
$38Ulta BeautyUlta Beauty
Costs $18 more

Your shade $20 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $39.50SephoraSephoraCosts $19.50 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No long-wear claim

    Retailer shade note: tan warm skin with golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $39SephoraSephoraCosts $19 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    70
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 94
    $44SephoraSephoraCosts $24 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  4. Shade match 93
    $44SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  5. Shade match 93
    $41Ulta BeautyUlta BeautyCosts $21 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage

    Retailer shade note: tan warm

    Medium confidence· Digital match

    View match
  6. Shade match 85
    $38Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Olive rather than warm undertoneMatte rather than natural finish

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Olive rather than warm undertone · Matte rather than natural finish

    Retailer shade note: medium dark with olive undertones

    Medium confidence· Digital match

    View match
  7. Shade match 94
    $45Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    49
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: level-one tan with a warm undertone

    Medium confidence· Digital match

    View match
  8. #10 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 33
    Shade match 87
    $46.90Ulta BeautyUlta Beauty(product price)Costs $26.90 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  9. Shade match 96
    $34Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: light brown with golden undertones

    Medium confidence· Digital match

    View match
  10. Shade match 89
    $43Ulta BeautyUlta BeautyCosts $23 more

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    76

    Looks identical · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · No blurring effect claimed

    Retailer shade note: medium to tan skin with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Hourglass

    Ambient Soft Glow Foundation

    10.5
    Shade match 83
    $60SephoraSephoraCosts $40 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Medium rather than full coverage

    Retailer shade note: medium with neutral undertones

    High confidence· Digital match

    View match
  12. Shade match 92
    $69Ulta BeautyUlta Beauty(product price)Costs $49 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Buildable rather than full coverage

    Retailer shade note: medium light-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  13. #15 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    12O
    Shade match 86
    $48SephoraSephoraCosts $28 more

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Olive rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    85
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Olive rather than warm undertone · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: medium wth warm undertone and olive undertone

    Medium confidence· Digital match

    View match
  14. #16 · TIRTIR

    Mask Fit AI Filter Cushion

    34W TOFFEE
    Shade match 91
    $25Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Slightly lighterMatte rather than natural finish

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Matte rather than natural finish

    Retailer shade note: medium deep with warm undertone

    High confidence· Digital match

    View match
  15. Shade match 93
    $70Ulta BeautyUlta BeautyCosts $50 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  16. #18 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC35
    Shade match 92
    $46Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Slightly lighterRadiant rather than natural finish

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    76

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Radiant rather than natural finish

    Retailer shade note: light to medium beige with peachy golden undertone for medium skin

    Medium confidence· Digital match

    View match
  17. #19 · Well People

    Skinforia Serum Foundation

    32 Tan Neutral
    Shade match 84
    $21$30Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    80

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  18. #20 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    14O
    Shade match 84
    $48SephoraSephoraCosts $28 more

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Olive rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    85
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Olive rather than warm undertone · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: medium with warm undertone and olive undertone

    Medium confidence· Digital match

    View match
  19. Shade match 94
    $36SephoraSephoraCosts $16 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for normal skin

    Score details
    Shade match
    94
    Finish & visual result
    59
    Wear & performance
    100
    Skin suitability
    40

    Very close colour · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for normal skin

    Retailer shade note: deep - warm

    Medium confidence· Digital match

    View match
  20. Shade match 87
    $58Ulta BeautyUlta Beauty(product price)Costs $38 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural matte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    90
    Wear & performance
    60
    Skin suitability
    76

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Natural matte rather than natural finish · Does not claim a lightweight feel

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · Estée Lauder

    Futurist Hydra Rescue Moisturizing Foundation SPF 45

    5W2 Rich Caramel
    Shade match 97
    $55Ulta BeautyUlta BeautyCosts $35 more

    Matches: Very close colourSame warm undertoneAdds SPF 45

    Differences: Radiant rather than natural finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than natural finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: deep with warm yellow undertones

    Medium confidence· Digital match

    View match

Showing 12 of 21 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am My Skin Hydra-Tint Foundation Stick 13 Mauritania (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics 16HR Camo Concealer, shade Deep Chestnut

    • Very close colour
    • Medium tan · Warm · golden undertone

    $8

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Very close colour
    • Medium tan · Warm undertone

    $30

  3. Rare Beauty Liquid Touch Brightening Concealer

    410N

    Rare Beauty Liquid Touch Brightening Concealer, shade 410N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8.75

    • Close colour
    • Medium tan · Warm · golden undertone

    $42

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Sand

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand

    • Very close colour
    • Medium tan

    $12

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Close colour
    • Medium tan · Neutral · neutral golden undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 155W, against Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 13 Mauritania. Every attribute compared, with its share of the score.

ComparedYour shade13 MauritaniaClosest shade matchDark 155WScore
Shade match55% of overall97
Colour95#b58860#b38560Looks identicalColour difference 1.4 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, normalCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal skin
Overall match 84/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 155W.

Same or better

  • $8 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • No long-wear claim

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

LORAC PRO Soft Focus Longwear Foundation in 16, against Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 13 Mauritania. Every attribute compared, with its share of the score.

ComparedYour shade13 MauritaniaClosest overall alternative16Score
Shade match55% of overall92
Colour88#b58860#bf895bVery close colourColour difference 2.6 (0 is identical)
Depth97Medium tanMedium tanSameDepth difference: 1.9
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, normalCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal skin
Overall match 90/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To LORAC PRO Soft Focus Longwear Foundation in 16.

Same or better

  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 155W

Best price
$12Ulta BeautyUlta Beauty
$8 less (40%)

Your shade $20 at Ulta Beauty

Closest overall alternative

LORAC PRO Soft Focus Longwear Foundation 16

Match price
$38Ulta BeautyUlta Beauty
Costs $18 more

Your shade $20 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.