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I Am My Skin Hydra-Tint Foundation Stick 9 Guinea dupes and alternatives Juvia's Place

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol9Vegan2Cruelty-free1Oil-free0With SPF1Mineral1

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Only showing matches with full coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Radiance Serum Powered Foundation NW50

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
9 GuineaChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Full coverage
The match
MAC Cosmetics
NW50
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
84out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
81
Wear (Wear & performance)
61
Skin (Skin suitability)
76
Shade match
92out of 100
Colour
87
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$46Ulta BeautyUlta Beauty
Costs $34 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L.A. Girl

    Pro.Matte Foundation

    Soft Sable
    Shade match 89
    $9Ulta BeautyUlta Beauty(product price)$3 less (25%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  2. #3 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    8C1 Rich Java
    Shade match 91
    $52Ulta BeautyUlta Beauty(product price)Costs $40 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    63
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · No blurring effect claimed

    Retailer shade note: deepest with neutral rich brown undertones

    Medium confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC55
    Shade match 84
    $46Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneRadiant rather than natural finish

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    76

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Radiant rather than natural finish

    Retailer shade note: deep rich brown with golden undertone for deep dark skin

    Medium confidence· Digital match

    View match
  4. #5 · LORAC

    PRO Soft Focus Longwear Foundation

    21
    Shade match 40
    $38Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Described as deep, yours as rich deepMatte rather than natural finish

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as deep, yours as rich deep · Matte rather than natural finish

    Retailer shade note: dark with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  5. #6 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    56.8N Deep
    Shade match 40
    $24SephoraSephoraCosts $12 more

    Matches: Same neutral undertoneSame full coverageBoth claim a blurring effect

    Differences: Described as deep, yours as rich deepMatte rather than natural finishNot marketed for combination skin

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as deep, yours as rich deep · Matte rather than natural finish · Not marketed for combination skin

    Retailer shade note: deep, neutral undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  6. #7 · Doll 10

    Peptide Bounce Balm Foundation

    Tan/Deep
    Shade match 40
    $44Ulta BeautyUlta BeautyCosts $32 more

    Matches: Same natural finishSame full coverageBoth claim a blurring effect

    Differences: Described as tan, yours as rich deepSlightly warmer undertoneNo long-wear claim

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as tan, yours as rich deep · Slightly warmer undertone · No long-wear claim · Not marketed for combination skin

    Retailer shade note: Tan with strong golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as rich deep

    View match
  7. #8 · Dermablend

    Flawless Creator Liquid Foundation Drops

    72N
    Shade match 40
    $43Ulta BeautyUlta BeautyCosts $31 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Described as tan, yours as rich deepNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    76

    Close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as tan, yours as rich deep · No blurring effect claimed

    Retailer shade note: deeper tan skin with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as rich deep

    View match
  8. #9 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Amber
    Shade match 40
    $14.50Ulta BeautyUlta Beauty(product price)Costs $2.50 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Described as medium, yours as rich deepMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as medium, yours as rich deep · Matte rather than natural finish · Does not claim a lightweight feel

    Retailer shade note: medium shade with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as rich deep

    View match
  9. #10 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    26D
    Shade match 40
    $47SephoraSephoraCosts $35 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Described as deep, yours as rich deepNot marketed for normal skin

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    40

    Close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as deep, yours as rich deep · Not marketed for normal skin

    Retailer shade note: deep with deep neutral-warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am My Skin Hydra-Tint Foundation Stick 9 Guinea (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Caramel

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Caramel

    • Very close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Close colour
    • Deep tan · Neutral undertone

    $38

    SephoraView at Sephora
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 3

    • Close colour
    • Deep · Neutral undertone

    $22

    SephoraView at Sephora
  5. e.l.f. Cosmetics 16HR Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics 16HR Camo Concealer, shade Rich Cocoa

    • Slight colour difference
    • Deep · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Slight colour difference
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NW50, against Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 9 Guinea. Every attribute compared, with its share of the score.

ComparedYour shade9 GuineaClosest matchNW50Score
Shade match55% of overall92
Colour87#966749#a06744Very close colourColour difference 2.8 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.6
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, normalCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal skin
Overall match 84/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NW50.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy NW50

Match price
$46Ulta BeautyUlta Beauty
Costs $34 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.