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I Am My Skin Hydra-Tint Foundation Stick 9 Guinea dupes and alternatives Juvia's Place

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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17 of 30

Only showing matches made for combination skin.

  • 1 match has no skin type listed and is not shown.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Golden Deep 28

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
9 GuineaChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Full coverage
The match
bareMinerals
Golden Deep 28
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
93
Wear (Wear & performance)
54
Skin (Skin suitability)
80
Shade match
98out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39.50SephoraSephora
Costs $27.50 more

Your shade $12 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Timeless Hydrating Foundation

    53N Deep Neutral
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Same neutral undertoneSame natural finishBoth claim a blurring effect

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    80
    Skin suitability
    76

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  2. #3 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    360
    Shade match 94
    $44SephoraSephoraCosts $32 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW50
    Shade match 92
    $46Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    76

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than natural finish

    Retailer shade note: rich coffee with neutral undertone for dark skin

    Medium confidence· Digital match

    View match
  4. #5 · L.A. Girl

    Pro.Matte Foundation

    Soft Sable
    Shade match 89
    $9Ulta BeautyUlta Beauty(product price)$3 less (25%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #6 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    8C1 Rich Java
    Shade match 91
    $52Ulta BeautyUlta Beauty(product price)Costs $40 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    63
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · No blurring effect claimed

    Retailer shade note: deepest with neutral rich brown undertones

    Medium confidence· Digital match

    View match
  6. #7 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC55
    Shade match 84
    $46Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneRadiant rather than natural finish

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    76

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Radiant rather than natural finish

    Retailer shade note: deep rich brown with golden undertone for deep dark skin

    Medium confidence· Digital match

    View match
  7. #8 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Mahogany
    Shade match 88
    $22Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W9.5 Warm Deep
    Shade match 83
    $13.99Ulta BeautyUlta Beauty(product price)Costs $1.99 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. #10 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    320 Cool
    Shade match 84
    $16.99Ulta BeautyUlta BeautyCosts $4.99 more

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneRadiant rather than natural finishLight rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    55
    Wear & performance
    60
    Skin suitability
    76

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  10. #11 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Chestnut 13.75 W
    Shade match 40
    $48SephoraSephoraCosts $36 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Described as deep, yours as rich deepSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as deep, yours as rich deep · Slightly warmer undertone · Medium rather than full coverage

    Retailer shade note: deep auburn with rich-golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  11. #12 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    35N Victorious
    Shade match 40
    $47SephoraSephoraCosts $35 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Described as deep, yours as rich deepMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    80
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as deep, yours as rich deep · Medium rather than full coverage

    Retailer shade note: deep neutral

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  12. #13 · Hourglass

    Ambient Soft Glow Foundation

    15
    Shade match 40
    $60SephoraSephoraCosts $48 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Described as deep, yours as rich deepSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as deep, yours as rich deep · Slightly cooler undertone · Medium rather than full coverage

    Retailer shade note: deep with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  13. #14 · LORAC

    PRO Soft Focus Longwear Foundation

    21
    Shade match 40
    $38Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Described as deep, yours as rich deepMatte rather than natural finish

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as deep, yours as rich deep · Matte rather than natural finish

    Retailer shade note: dark with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  14. #15 · Dermablend

    Flawless Creator Liquid Foundation Drops

    72N
    Shade match 40
    $43Ulta BeautyUlta BeautyCosts $31 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Described as tan, yours as rich deepNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    76

    Close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as tan, yours as rich deep · No blurring effect claimed

    Retailer shade note: deeper tan skin with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as rich deep

    View match
  15. #16 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Amber
    Shade match 40
    $14.50Ulta BeautyUlta Beauty(product price)Costs $2.50 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Described as medium, yours as rich deepMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as medium, yours as rich deep · Matte rather than natural finish · Does not claim a lightweight feel

    Retailer shade note: medium shade with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as rich deep

    View match
  16. #17 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    26D
    Shade match 40
    $47SephoraSephoraCosts $35 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Described as deep, yours as rich deepNot marketed for normal skin

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    40

    Close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as deep, yours as rich deep · Not marketed for normal skin

    Retailer shade note: deep with deep neutral-warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match

Showing 12 of 16 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am My Skin Hydra-Tint Foundation Stick 9 Guinea (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Caramel

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Caramel

    • Very close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Close colour
    • Deep tan · Neutral undertone

    $38

    SephoraView at Sephora
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 3

    • Close colour
    • Deep · Neutral undertone

    $22

    SephoraView at Sephora
  5. e.l.f. Cosmetics 16HR Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics 16HR Camo Concealer, shade Rich Cocoa

    • Slight colour difference
    • Deep · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Slight colour difference
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Golden Deep 28, against Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 9 Guinea. Every attribute compared, with its share of the score.

ComparedYour shade9 GuineaClosest matchGolden Deep 28Score
Shade match55% of overall98
Colour96#966749#92664aLooks identicalColour difference 1.1 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.1
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, normalNormal, dry, combination, sensitiveBoth marketed for combination/​normal skin
Overall match 89/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Golden Deep 28.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • No long-wear claim

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listno silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 15
Overlap
View full match

Where to buy Golden Deep 28

Best price
$39.50SephoraSephora
Costs $27.50 more

Your shade $12 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.