Red · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Opacity
Format
Brand
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Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip liner overall.
Ulta BeautyYour shade $13 at Ulta Beauty
Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$7 less (54%)Matches: Very close colourSame cool undertoneSame longevity: long-wearing
No material differences in the data we have.
Very close colour · Cream · Opaque
Ingredients (not scored): 15% ingredient overlap
Retailer shade note: bright blue-red cream
Medium confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$5.97View at Walmart
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta Beauty
CVS$6.59View at CVSUlta Beauty(product price)$7 less (54%)Matches: Very close colourSame cool undertoneSame longevity: long-wearing
No material differences in the data we have.
Very close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: deep wine red
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta Beauty(product price)$7 less (54%)Matches: Very close colourSame cool undertoneSame longevity: long-wearing
No material differences in the data we have.
Very close colour · Cream · Opaque
Ingredients (not scored): 15% ingredient overlap
Retailer shade note: cranberry red - cream
Medium confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta Beauty
SephoraCosts $23 moreMatches: Very close colourSame cool undertoneSame longevity: long-wearing
No material differences in the data we have.
Very close colour · Matte
Ingredients (not scored): 0% ingredient overlap
Retailer shade note: deep, rich red with blue undertones
Medium confidence· Digital match
Fara Homidi Smudge & Contour Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)$9 less (69%)Matches: Near-identical swatch colourSame longevity: long-wearingSame format and precision: pencil
Differences: Warm rather than cool undertone
Looks identical · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than cool undertone
Retailer shade note: brick red
Medium confidence· Digital match
L.A. Girl Perfect Precision Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $4 · product priceView at Ulta BeautyCVS$8.01 less (62%)Matches: Near-identical swatch colourSame cool undertoneSame longevity: long-wearing
No material differences in the data we have.
Looks identical · Opaque
Ingredients (not scored): 9% ingredient overlap
Medium confidence· Digital match
L.A. Girl Long-Lasting Shockwave Lip Liner
Every store that sells this shade · prices as last checked
CVS$4.99View at CVSUlta Beauty$6.51 less (50%)Matches: Same longevity: long-wearing
Differences: Neutral rather than cool undertone
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone
Medium confidence· Digital match
Milani Color Statement Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$6.49View at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Same longevity: long-wearingClaims hydration
Differences: Neutral rather than cool undertone
Close colour
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: red
Medium confidence· Digital match
Sacheu Peel Off Lip Liner STAY-N
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta BeautyCosts $9 moreMatches: Same longevity: long-wearingSame format and precision: pencilClaims hydration
Differences: Neutral rather than cool undertone
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: true red
Medium confidence· Digital match
Milk Makeup Line + Fill Lip Liner and Allover Lip Color
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautyUlta BeautyCosts $16 moreMatches: Same longevity: long-wearingClaims hydration
Differences: Neutral rather than cool undertone
Close colour
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: neutral red
Medium confidence· Digital match
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta BeautyCosts $11 moreMatches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer
No material differences in the data we have.
Close colour
Ingredients (not scored): 6% ingredient overlap
Retailer shade note: true blue red
Medium confidence· Digital match
Buxom Power Line Pout Sculpt Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty(product price)$7 less (54%)Matches: Same longevity: long-wearingSame format and precision: pencil
Differences: Neutral rather than cool undertone
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: true red
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyCVS$8.01 less (62%)Matches: Claims waterproofSame format and precision: pencilClaims comfort
Differences: Neutral rather than cool undertone8-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · 8-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
CVS$4.99View at CVSWalmart$11.60View at WalmartUlta Beauty(product price)$9.01 less (69%)Matches: Same cool undertoneClaims waterproofSame format and precision: pencil
Differences: 8-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: 8-hour wear rather than long-wearing (longevity)
Retailer shade note: red
Medium confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $3.99 · product priceView at Ulta BeautyCVS$4.99View at CVSWalmart$7.04View at WalmartUlta Beauty$3.01 less (23%)Matches: Same longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourNeutral rather than cool undertone
Slight colour difference
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone
Medium confidence· Digital match
Palladio Beauty Lip Liner Classic Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$9.99View at Ulta BeautySephoraCosts $19 moreMatches: Same cool undertoneClaims smudge and transferSame format and precision: pencil
Differences: 12-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: 12-hour wear rather than long-wearing (longevity)
Retailer shade note: passionate scarlet red
Medium confidence· Digital match
NARS Powermatte High Intensity Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautyUlta Beauty$8 less (62%)Matches: Same longevity: long-wearingClaims smudge and transferSame format and precision: pencil
Differences: Neutral rather than cool undertone
Close colour · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone
Medium confidence· Digital match
L.A. Girl Long-Lasting Shockwave Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$5View at Ulta BeautyUlta BeautyCosts $3 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourLighterBerry rather than red
Slight colour difference · Satin
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Berry rather than red
Retailer shade note: raspberry
Medium confidence· Digital match
Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta BeautyCosts $17 moreMatches: Claims smudge and transferSame format and precision: pencilClaims hydration
Differences: Neutral rather than cool undertone24-hour wear rather than long-wearing (longevity)
Close colour · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · 24-hour wear rather than long-wearing (longevity)
Retailer shade note: bright red with a neutral undertone
Medium confidence· Digital match
Estée Lauder Double Wear 24H Stay-In-Place Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautyUlta BeautyCosts $11 moreMatches: Same cool undertoneClaims smudge and transferClaims waterproof
Differences: Lighter8-hour wear rather than long-wearing (longevity)
Close colour · Matte
Ingredients (not scored): 11% ingredient overlap
Differences: Lighter · 8-hour wear rather than long-wearing (longevity)
Retailer shade note: blue red
Medium confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty$8 less (62%)Matches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourPlum rather than red
Slight colour difference · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than red
Medium confidence· Digital match
e.l.f. Cosmetics Love Triangle Lip Filler Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$5View at Ulta Beauty
Target$5View at TargetUlta BeautyCosts $12 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: LighterNot listed rather than long-wearing (longevity)
Close colour
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Not listed rather than long-wearing (longevity)
Retailer shade note: vivid bright bluish-red
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta BeautyCosts $19 moreMatches: Same cool undertoneClaims smudge and transferSame format and precision: pencil
Differences: Lighter12-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Lighter · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: vivid siren red
Medium confidence· Digital match
NARS Powermatte High Intensity Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautySephoraCosts $23 moreMatches: Same longevity: long-wearingSame format and precision: pencilClaims hydration
Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone
Slight colour difference · Matte
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone
Retailer shade note: the iconic true red
Medium confidence· Digital match
Fara Homidi Smudge & Contour Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta BeautyCosts $16 moreMatches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourLighter
Slight colour difference · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: vibrant cool red
Medium confidence· Digital match
Pat McGrath Labs Dramatique Mega Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta BeautyCosts $13 moreMatches: Claims waterproofSame format and precision: pencilClaims hydration
Differences: Warm rather than cool undertone8-hour wear rather than long-wearing (longevity)
Close colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than cool undertone · 8-hour wear rather than long-wearing (longevity)
Retailer shade note: orange-based red
Medium confidence· Digital match
RMS Beauty Go Nude Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty(product price)$7 less (54%)Matches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourPink rather than red
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than red
Retailer shade note: fuschia
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta BeautyCosts $22 moreMatches: Same format and precision: pencil
Differences: Neutral rather than cool undertoneNot listed rather than long-wearing (longevity)
Slight colour difference
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Not listed rather than long-wearing (longevity)
Retailer shade note: deep neutral red
Medium confidence· Digital match
Bobbi Brown Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)Costs $12 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: LighterNot listed rather than long-wearing (longevity)
Slight colour difference · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Not listed rather than long-wearing (longevity)
Retailer shade note: very matte vivid blue red
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyShowing 12 of 29 matches
Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm in Rush Hour, against Juvia's Place Luxe Lip Liners in Ruby. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm in Rush Hour.
Weighted ingredient similarity 7%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $13 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
