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The Wines Velvety Matte Lipstick Fierce dupes and alternatives Juvia's Place

Plum · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

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Fragrance-free17Vegan5Cruelty-free8

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31 matches

Closest shade matchClosest overall alternative: MAC Cosmetics Retro Matte Liquid Lipstick High Drama

The equivalent shade and the most similar lipstick overall.

Your shade
Juvia's Place
FierceChange shade
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Matte · Opaque
The match
MAC Cosmetics
High Drama
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Matte
Overall match
90out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Comfort (Comfort & suitability)
100
Shade match
90out of 100
Colour
84
Depth
99
Undertone (Undertone and colour family)
100
High confidence· Digital matchWhy it matches
Best price
$27Ulta BeautyUlta Beauty
Costs $12 more

Your shade $15 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Juvia's Place

    The Berries Velvety Matte Lipstick

    Frenemy
    Shade match 81
    $15Ulta BeautyUlta BeautySame price

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Berry rather than plum

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Berry rather than plum

    Retailer shade note: blackened berry

    Medium confidence· Digital match

    View match
  2. #3 · Gucci

    Glow & Care Shine Lipstick

    714 Jody Wild Mauve
    Shade match 73
    $49SephoraSephoraCosts $34 more

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing

    Differences: Berry rather than plum

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Berry rather than plum

    Retailer shade note: dark raspberry

    High confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Smoked Purple
    Shade match 83
    $25Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Purple rather than plum12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Purple rather than plum · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep eggplant purple

    High confidence· Digital match

    View match
  4. #5 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Guessing Game
    Shade match 78
    $25Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing

    Differences: Red rather than plum

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Red rather than plum

    Retailer shade note: blackened red

    Medium confidence· Digital match

    View match
  5. #6 · Juvia's Place

    The Berries Velvety Matte Lipstick

    Oh Damn
    Shade match 70
    $7Ulta BeautyUlta Beauty$8 less (53%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: rich burgundy

    High confidence· Digital match

    View match
  6. #7 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Berry Mocha
    Shade match 72
    $26SephoraSephoraCosts $11 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Brown rather than plumDoes not claim hydration

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Brown rather than plum · Does not claim hydration

    Retailer shade note: rich brown with cool berry hues

    High confidence· Digital match

    View match
  7. #8 · NARS

    Explicit Lipstick

    Unrestrained – 886
    Shade match 79
    $42SephoraSephoraCosts $27 more

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing

    No material differences in the data we have.

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    76
    Comfort & suitability
    70

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): no ingredient list for one product

    Retailer shade note: deep garnet

    High confidence· Digital match

    View match
  8. #9 · Juvia's Place

    The Berries Velvety Matte Lipstick

    Drama Queen
    Shade match 66
    $15Ulta BeautyUlta BeautySame price

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourBerry rather than plum

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Berry rather than plum

    Retailer shade note: rich berry shade

    High confidence· Digital match

    View match
  9. #10 · Maybelline

    SuperStay Ink Crayon Lipstick

    130 Pave The Road
    Shade match 77
    $6.99$13.99WalgreensWalgreens$8.01 less (53%)

    Matches: Same finish: matteSame longevity: long-wearingClaims transfer resistance

    Differences: Warm rather than cool undertoneDoes not claim hydration

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than cool undertone · Does not claim hydration

    Medium confidence· Digital match

    View match
  10. #11 · Dior

    Rouge Dior On Stage

    496 Berry Attitude
    Shade match 65
    $48SephoraSephoraCosts $33 more

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing

    Differences: Red rather than plum

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Red rather than plum

    Retailer shade note: A blueish brown red

    Medium confidence· Digital match

    View match
  11. #12 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Deep Mesh
    Shade match 77
    $11Ulta BeautyUlta Beauty(product price)$4 less (27%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: 16-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: brown plum

    High confidence· Digital match

    View match
  12. #13 · e.l.f. Cosmetics

    Glossy Lip Stain

    Red
    Shade match 84
    $7WalmartWalmart$8 less (53%)

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Red rather than plumBuildable rather than opaque (opacity)Does not claim hydration

    Score details
    Shade match
    84
    Finish & visual result
    65
    Wear & performance
    76
    Comfort & suitability
    40

    Very close colour · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Red rather than plum · Buildable rather than opaque (opacity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  13. #14 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    97 Red Desert
    Shade match 74
    $16SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Red rather than plum10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Red rather than plum · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte burgundy red

    High confidence· Digital match

    View match
  14. #15 · Maybelline

    SuperStay Ink Crayon Lipstick

    65 Settle For More
    Shade match 68
    $6.99$13.99WalgreensWalgreens$8.01 less (53%)

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterDoes not claim hydration

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter · Does not claim hydration

    Medium confidence· Digital match

    View match
  15. #16 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Diva
    Shade match 67
    $25SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourLighter12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: intense reddish burgundy

    High confidence· Digital match

    View match
  16. #17 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Date Night
    Shade match 72
    $27Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same cool undertoneSame finish: matteClaims comfort

    Differences: Berry rather than plumBuildable rather than opaque (opacity)10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Berry rather than plum · Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep red wine

    High confidence· Digital match

    View match
  17. #18 · Pat McGrath Labs

    MatteTrance Lipstick

    Full Blooded
    Shade match 76
    $39SephoraSephoraCosts $24 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Berry rather than plumNot listed rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Berry rather than plum · Not listed rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: deep wine

    High confidence· Digital match

    View match
  18. #19 · Juvia's Place

    The Reds Cherry Velvety Matte Lipstick

    The Perfect Red
    Shade match 56
    $15Ulta BeautyUlta BeautySame price

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourLighterRed rather than plum

    Score details
    Shade match
    56
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter · Red rather than plum

    Retailer shade note: blue red

    High confidence· Digital match

    View match
  19. #20 · NYX Professional Makeup

    Lip IV Hydrating Gloss Stain

    Mauve N Moist
    Shade match 74
    $12Ulta BeautyUlta Beauty(product price)$3 less (20%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    Differences: Red rather than plum

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): no ingredient list for one product

    Differences: Red rather than plum

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  20. #21 · Violette_Fr

    LIP NECTAR Hydrating Lip Stain

    Dahlia Noir
    Shade match 75
    $29SephoraSephoraCosts $14 more

    Matches: Same longevity: long-wearingClaims transfer resistanceClaims comfort

    Differences: Warm rather than cool undertoneBuildable rather than opaque (opacity)

    Score details
    Shade match
    75
    Finish & visual result
    65
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than cool undertone · Buildable rather than opaque (opacity)

    Retailer shade note: warm plum

    High confidence· Digital match

    View match
  21. #22 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Burning Love
    Shade match 70
    $27SephoraSephoraCosts $12 more

    Matches: Same cool undertoneSame finish: matteClaims comfort

    Differences: Noticeably different swatch colourBerry rather than plumBuildable rather than opaque (opacity)

    Score details
    Shade match
    70
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Berry rather than plum · Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep intense berry

    High confidence· Digital match

    View match
  22. #23 · Urban Decay

    Vice Lip Bond Glossy Longwear Liquid Lipstick

    Give Em Backtalk
    Shade match 79
    $28SephoraSephoraCosts $13 more

    Matches: Very close colourSame cool undertoneSame opacity: opaque

    Differences: Pink rather than plumGlossy rather than matte (finish)16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    64
    Wear & performance
    58
    Comfort & suitability
    70

    Very close colour · Glossy · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Pink rather than plum · Glossy rather than matte (finish) · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep nude mauve pink

    Medium confidence· Digital match

    View match
  23. #24 · Smashbox

    Always On Longwear Matte Liquid Lipstick

    Miss Conduct
    Shade match 67
    $27Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same finish: matteClaims comfort

    Differences: Warm rather than cool undertone8-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than cool undertone · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: deep/warm plum

    High confidence· Digital match

    View match
  24. #25 · Revlon

    Super Lustrous Ultra Lipstick

    Blackberry
    Shade match 62
    $15.99Ulta BeautyUlta BeautyCosts $0.99 more

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterBerry rather than plum

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter · Berry rather than plum

    High confidence· Digital match

    View match
  25. #26 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    134 Plum Madness
    Shade match 64
    $16SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourBrown rather than plum10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Brown rather than plum · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte deep plum brown

    High confidence· Digital match

    View match
  26. #27 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    14 Blackberry Sorbet
    Shade match 63
    $16SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: LighterRed rather than plum10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Lighter · Red rather than plum · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte deep berry red

    Medium confidence· Digital match

    View match
  27. #28 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Pretty Pleats!
    Shade match 65
    $27Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same cool undertoneSame finish: matteClaims comfort

    Differences: Noticeably different swatch colourBrown rather than plumBuildable rather than opaque (opacity)

    Score details
    Shade match
    65
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Brown rather than plum · Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: burgundy brown

    High confidence· Digital match

    View match
  28. #29 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Rum Punch
    Shade match 54
    $26Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourLighterRed rather than plum

    Score details
    Shade match
    54
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter · Red rather than plum · Does not claim hydration

    Retailer shade note: mauve red with a matte finish

    Medium confidence· Digital match

    View match
  29. #30 · NARS

    Explicit Lipstick

    RAVENOUS - 808
    Shade match 61
    $42Ulta BeautyUlta BeautyCosts $27 more

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing

    Differences: Noticeably different swatch colourBrown rather than plum

    Score details
    Shade match
    61
    Finish & visual result
    88
    Wear & performance
    76
    Comfort & suitability
    70

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Brown rather than plum

    Retailer shade note: cherry brown

    High confidence· Digital match

    View match
  30. #31 · Kosas

    Wet Stick Moisturizing Shiny Sheer Lipstick with Ceramides

    Bikini Blaze
    Shade match 83
    $25SephoraSephoraCosts $10 more

    Matches: Very close colourSame cool undertoneBoth claim hydration

    Differences: Pink rather than plumSheer rather than opaque (opacity)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    30
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Pink rather than plum · Sheer rather than opaque (opacity) · Not listed rather than long-wearing (longevity)

    Retailer shade note: cool magenta

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest match works

MAC Cosmetics Retro Matte Liquid Lipstick in High Drama, against Juvia's Place The Wines Velvety Matte Lipstick in Fierce. Every attribute compared, with its share of the score.

ComparedYour shadeFierceClosest matchHigh DramaScore
Shade match60% of overall90
Colour84#520f21#5e1624Close colourColour difference 3.2 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.5 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PlumPlumSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish100MatteMatteSameSame matte finish
Opacitynot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · 1 of 2 compared70
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall · 1 of 2 compared100
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 90/100Shade match 90/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Retro Matte Liquid Lipstick in High Drama.

Same or better

  • Same cool undertone
  • Same finish: matte
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • 8-hour wear longevity instead of long-wearing

Description, format and ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionburgundydeep dark plum
FormatBulletLiquid
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
View full match

Where to buy High Drama

Best price
$27Ulta BeautyUlta Beauty
Costs $12 more

Your shade $15 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.