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A Really Good Foundation 104L dupes and alternatives KimChi Chic Beauty

Light · Olive · warm olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol10Vegan5Cruelty-free2Oil-free0With SPF3Mineral6

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12 of 32

Only showing matches with medium coverage.

Closest shade match: ILIA True Skin Serum Foundation Cozumel SF1.75

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KimChi Chic Beauty
104LChange shade
Depth and undertone: Light · Olive · warm olive
Finish and coverage: Natural matte · Full coverage
The match
ILIA
Cozumel SF1.75
Depth and undertone: Light · Olive · warm olive
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$56SephoraSephora
Costs $27 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 340 Versatile Nu III (N)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KimChi Chic Beauty
104LChange shade
Depth and undertone: Light · Olive · warm olive
Finish and coverage: Natural matte · Full coverage
The match
Lancôme
340 Versatile Nu III (N)
Depth and undertone: Light
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
72
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Medium confidence· Digital matchWhy it matches
Match price
$53Ulta BeautyUlta Beauty
Costs $24 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    320 Versatile Amande III (N)
    Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural matte finishMedium rather than full coverageContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    72
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #4 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    315 Versatile Wheat II (W)
    Shade match 88
    $53Ulta BeautyUlta BeautyCosts $24 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural matte finishMedium rather than full coverageContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    72
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. #5 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Fair 10 G
    Shade match 90
    $49SephoraSephoraCosts $20 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Warm rather than olive undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: fair with golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Warm Sand (NW-032)
    Shade match 88
    $58SephoraSephoraCosts $29 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Neutral rather than olive undertoneMatte rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Light, neutral warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · about-face

    THE PERFORMER Skin-Focused Foundation

    L2OLIVE
    Shade match 89
    $25Ulta BeautyUlta Beauty(product price)$4 less (14%)

    Matches: Very close colourSame olive undertoneClaims a skin-like finish

    Differences: Slightly lighterNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: light with olive undertones

    Medium confidence· Digital match

    View match
  6. #8 · Armani Beauty

    Luminous Silk Foundation

    3
    Shade match 92
    $69SephoraSephoraCosts $40 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims transfer resistance

    Differences: Warm rather than olive undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    72
    Wear & performance
    75
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair, warm golden

    Medium confidence· Digital match

    View match
  7. #9 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Light+ Neutral Warm 170
    Shade match 92
    $45SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Warm rather than olive undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    65
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Light+ with peachy golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · Kylie Cosmetics

    Natural Blur Powder Foundation

    3N
    Shade match 87
    $38Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourClaims a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneMatte rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    78
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural matte finish · Medium rather than full coverage

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Kylie Cosmetics

    Natural Blur Powder Foundation

    2N
    Shade match 87
    $38Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourClaims a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneMatte rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    78
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural matte finish · Medium rather than full coverage

    Retailer shade note: fair light with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Estée Lauder

    Futurist Hydra Rescue Moisturizing Foundation SPF 45

    1W2 Sand
    Shade match 94
    $55SephoraSephoraCosts $26 more

    Matches: Very close colourSame olive undertoneAdds SPF 45

    Differences: Radiant rather than natural matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: light with warm, subtle olive undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 104L (Light · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    2 Warm Olive

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2 Warm Olive

    • Very close colour
    • Light medium · Olive · warm olive undertone

    $42

    SephoraView at Sephora
  2. Rare Beauty Liquid Touch Brightening Concealer

    170W

    Rare Beauty Liquid Touch Brightening Concealer, shade 170W

    • Very close colour
    • Light · Olive · warm olive undertone

    $24

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    14.0 Light Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.0 Light Tan

    • Very close colour
    • Light · Warm undertone

    $30

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Cotton 2

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cotton 2

    • Very close colour
    • Light · Warm · golden undertone

    $39

    SephoraView at Sephora
  5. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    220 Buff C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 220 Buff C

    • Very close colour
    • Light · Warm undertone

    $32

    SephoraView at Sephora
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Nougat 2.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Nougat 2.5 Golden

    • Very close colour
    • Fair · Warm · golden undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA True Skin Serum Foundation in Cozumel SF1.75, against KimChi Chic Beauty A Really Good Foundation in 104L. Every attribute compared, with its share of the score.

ComparedYour shade104LClosest shade matchCozumel SF1.75Score
Shade match55% of overall97
Colour95#e2bd93#e7be94Looks identicalColour difference 1.3 (0 is identical)
Depth98LightLightSameDepth difference: 1.0
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100Olive · warm oliveOlive · warm oliveSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall46
Skin type46Dry, normal, combination, oilyNormal, dry, sensitiveBoth marketed for dry/​normal skin
Overall match 85/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Cozumel SF1.75.

Same or better

  • Near-identical swatch colour
  • Same olive undertone
  • Natural finish instead of natural matte
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high
View full match

Why the closest overall alternative works

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 340 Versatile Nu III (N), against KimChi Chic Beauty A Really Good Foundation in 104L. Every attribute compared, with its share of the score.

ComparedYour shade104LClosest overall alternative340 Versatile Nu III (N)Score
Shade match55% of overall89
Colour95#e2bd93#e7bd91Looks identicalColour difference 1.4 (0 is identical)
Depth99LightLightSameDepth difference: 0.6
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone70Olive · warm oliveUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared72
Finish78Natural matteMatteCloseMatte finish rather than natural matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 87/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 340 Versatile Nu III (N).

Same or better

  • Near-identical swatch colour
  • Matte finish instead of natural matte
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

ILIA True Skin Serum Foundation Cozumel SF1.75

Best price
$56SephoraSephora
Costs $27 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 340 Versatile Nu III (N)

Match price
$53Ulta BeautyUlta Beauty
Costs $24 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.