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A Really Good Foundation 108L dupes and alternatives KimChi Chic Beauty

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 200

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KimChi Chic Beauty
108LChange shade
Depth and undertone: Light medium · Cool
Finish and coverage: Natural matte · Full coverage
The match
Fenty Beauty
200
Depth and undertone: Light medium · Cool · pink
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
Costs $15 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Juvia's Place I Am Magic Velvety Matte Foundation 610 Cebu

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KimChi Chic Beauty
108LChange shade
Depth and undertone: Light medium · Cool
Finish and coverage: Natural matte · Full coverage
The match
Juvia's Place
610 Cebu
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
88
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Match price
$24Ulta BeautyUlta Beauty
$5 less (17%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. Overall 88
    $48SephoraSephoraCosts $19 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim long-wearing

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: light medium with cool undertone

    Medium confidence· Digital match

    View match
  2. #4 · Doll 10

    Peptide Blur Stick Foundation

    Medium
    Overall 78
    $44Ulta BeautyUlta BeautyCosts $15 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    65
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: Natural Beige Complexion with a balance of warm and cool undertones

    Medium confidence· Digital match

    View match
  3. Overall 86
    $48SephoraSephoraCosts $19 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: for light skintones with cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Light Medium Neutral 200
    Overall 85
    $45SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    65
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Light medium with subtle pink undertones

    Medium confidence· Digital match

    View match
  5. #7 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    7 C
    Overall 85
    $48SephoraSephoraCosts $19 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    65
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: light medium with cool undertones

    Medium confidence· Digital match

    View match
  6. #8 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    6 Cool
    Overall 84
    $52SephoraSephoraCosts $23 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    72
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: fair medium with cool pink undertones

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Amazonian Clay Blurring Powder Foundation

    26N Light-Medium Neutral
    Overall 84
    $40SephoraSephoraCosts $11 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    72
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: light to medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Ulta Beauty Collection

    Complexion Crush Foundation

    Light Cool
    Overall 82
    $16Ulta BeautyUlta Beauty(product price)$13 less (45%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than natural matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    65
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  9. #11 · Clinique

    Superbalanced Makeup Foundation

    43 Nude Beige
    Overall 86
    $43Ulta BeautyUlta BeautyCosts $14 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Both claim long-wearing

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin

    Retailer shade note: moderately fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 58 Honey
    Overall 87
    $41SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same full coverage

    Differences: Natural rather than natural matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    63
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than natural matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: moderately fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 52 Neutral
    Overall 87
    $41SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same full coverage

    Differences: Natural rather than natural matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    63
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than natural matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: moderately fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  12. Overall 85
    $48SephoraSephoraCosts $19 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims colour stability

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: light medium with neutral undertone

    Medium confidence· Digital match

    View match
  13. Overall 82
    $52SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    72
    Wear & performance
    82
    Skin suitability
    46

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  14. Overall 85
    $45Ulta BeautyUlta BeautyCosts $16 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Does not claim a lightweight feel

    Retailer shade note: level-two light with a neutral undertone

    Medium confidence· Digital match

    View match
  15. Overall 87
    $38SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: fair (neutral)

    Medium confidence· Digital match

    View match
  16. #18 · Dior

    Forever Hydra Nude Foundation

    2N Neutral
    Overall 81
    $60Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Near-identical swatch colour

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  17. Overall 81
    $44SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  18. #20 · Dior

    Forever Hydra Nude Foundation

    1.5N Neutral
    Overall 81
    $60Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Near-identical swatch colour

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light skin with neutral undertones

    Medium confidence· Digital match

    View match
  19. Overall 83
    $48SephoraSephoraCosts $19 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims colour stability

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  20. Overall 81
    $32SephoraSephoraCosts $3 more

    Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    25

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for normal/combination/oily skin · Contains listed fragrance

    Retailer shade note: neutral camel

    Medium confidence· Digital match

    View match
  21. #23 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    11.5 N
    Overall 81
    $48SephoraSephoraCosts $19 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    65
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: light medium with neutral undertone

    Medium confidence· Digital match

    View match
  22. #24 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    11.5N
    Overall 83
    $48SephoraSephoraCosts $19 more

    Matches: Very close colourBoth claim long-wearingClaims colour stability

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: light medium with neutral undertone

    Medium confidence· Digital match

    View match
  23. Overall 81
    $45Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    77
    Wear & performance
    61
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for light neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  24. #26 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Fair 30 N
    Overall 84
    $49SephoraSephoraCosts $20 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Light 205 N
    Overall 79
    $16Ulta BeautyUlta Beauty(product price)$13 less (45%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneRadiant rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC16
    Overall 83
    $39SephoraSephoraCosts $10 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural matte finishNot marketed for dry/combination skin

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural matte finish · Not marketed for dry/combination skin

    Retailer shade note: fair light with neutral undertones

    Medium confidence· Digital match

    View match
  27. Overall 79
    $48SephoraSephoraCosts $19 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim long-wearing

    Differences: Olive rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Olive rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: for light skintones with neutral olive undertones

    Medium confidence· Digital match

    View match
  28. #30 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Medium Beige
    Overall 80
    $12.99Ulta BeautyUlta Beauty(product price)$16.01 less (55%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  29. #31 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Overall 79
    $30TargetTargetCosts $1 more

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    100

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Low confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 108L (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    4.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4.75

    • Very close colour
    • Light medium · Cool · pink undertone

    $42

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 4

    • Very close colour
    • Light medium · Cool · pink undertone

    $22

  3. Dior Forever Skin Correct Full-Coverage Concealer

    2CR Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2CR Cool Rosy

    • Very close colour
    • Light medium · Cool · pink undertone

    $42

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Ecru 3.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Ecru 3.3

    • Very close colour
    • Light · Cool · rosy undertone

    $39

  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    365 Cashew

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 365 Cashew

    • Very close colour
    • Light medium

    $15.99

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW15

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW15

    • Close colour
    • Light medium · Cool · rosy undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 200, against KimChi Chic Beauty A Really Good Foundation in 108L. Every attribute compared, with its share of the score.

ComparedYour shade108LClosest shade match200Score
Shade match55% of overall98
Colour96#d8ad8b#d9ac8cLooks identicalColour difference 1.1 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.2
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared79
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, dry, combinationBoth marketed for dry/​normal/​combination skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 200.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Natural finish instead of natural matte
  • Medium rather than full coverage
  • Both claim long-wearing
  • Claims transfer resistance

Different

  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I Am Magic Velvety Matte Foundation in 610 Cebu, against KimChi Chic Beauty A Really Good Foundation in 108L. Every attribute compared, with its share of the score.

ComparedYour shade108LClosest overall alternative610 CebuScore
Shade match55% of overall87
Colour94#d8ad8b#ddb089Very close colourColour difference 1.7 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.7
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78Natural matteMatteCloseMatte finish rather than natural matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 90/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 610 Cebu.

Same or better

  • $5 less
  • Very close colour
  • Matte finish instead of natural matte
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 200

Best price
$44SephoraSephora
Costs $15 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Juvia's Place I Am Magic Velvety Matte Foundation 610 Cebu

Match price
$24Ulta BeautyUlta Beauty
$5 less (17%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.