Beautler.Your beauty butler

A Really Good Foundation 109L dupes and alternatives KimChi Chic Beauty

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 Shade 3

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KimChi Chic Beauty
109LChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural matte · Full coverage
The match
Naked Sundays
Shade 3
Depth and undertone: Medium light · Warm
Finish and coverage: Light-medium coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$26.60Ulta BeautyUlta Beauty
$2.40 less (8%)

Your shade $29 at Ulta Beauty

Closest overall alternative: Milani Conceal + Perfect 2-in-1 Foundation Natural Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KimChi Chic Beauty
109LChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural matte · Full coverage
The match
Milani
Natural Beige
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
88
Wear (Wear & performance)
68
Skin (Skin suitability)
50
Match price
$12.99Ulta BeautyUlta Beauty
$16.01 less (55%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Clinique

    Beyond Perfecting Foundation + Concealer

    6.5 Buttermilk
    Shade match 94
    $41SephoraSephoraCosts $12 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than natural matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    63
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than natural matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $24Ulta BeautyUlta Beauty(product price)$5 less (17%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than natural matte finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than natural matte finish · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: light medium with yellow undertones

    Medium confidence· Digital match

    View match
  3. #5 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Warm Beige
    Shade match 94
    $12.99Ulta BeautyUlta Beauty(product price)$16.01 less (55%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. #6 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Sand Beige
    Shade match 94
    $12.99Ulta BeautyUlta Beauty(product price)$16.01 less (55%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 46 Golden Neutral
    Shade match 93
    $41SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Natural rather than natural matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    63
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than natural matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 94
    $41Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage

    Retailer shade note: light warm

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Amazonian Clay Blurring Powder Foundation

    27S Light-Medium Sand
    Shade match 95
    $40SephoraSephoraCosts $11 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    72
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: light to medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC25
    Shade match 95
    $46Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Radiant rather than natural matte finish

    Score details
    Shade match
    95
    Finish & visual result
    60
    Wear & performance
    75
    Skin suitability
    92

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural matte finish

    Retailer shade note: light beige with golden peach undertone for light skin

    Medium confidence· Digital match

    View match
  9. #11 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    23N Nude Beach
    Shade match 88
    $24Ulta BeautyUlta Beauty(product price)$5 less (17%)

    Matches: Near-identical swatch colourSame full coverageBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than natural matte finishNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than natural matte finish · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: neutral light medium

    Medium confidence· Digital match

    View match
  10. Shade match 91
    $48SephoraSephoraCosts $19 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Olive rather than warm undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: for light medium skintones with warm olive undertones

    Medium confidence· Digital match

    View match
  11. Shade match 81
    $41Ulta BeautyUlta BeautyCosts $12 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural matte finish · Does not claim not settling into lines

    Retailer shade note: moderately fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 86
    $55Ulta BeautyUlta BeautyCosts $26 more

    Matches: Very close colourSame full coverageAdds SPF 15

    Differences: Natural rather than natural matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. #15 · Well People

    Supernatural Complexion Stick

    20 Light Medium Warm
    Shade match 98
    $18.20$26Ulta BeautyUlta Beauty$10.80 less (37%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a lightweight feel

    Differences: Natural rather than natural matte finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than natural matte finish · Light rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  14. #16 · Revlon

    PhotoReady Lift & Fill Skin Tint

    110 Light
    Shade match 95
    $12.59$17.99Ulta BeautyUlta Beauty$16.41 less (57%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishLight rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    57
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than natural matte finish · Light rather than full coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  15. Shade match 89
    $44SephoraSephoraCosts $15 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Olive rather than warm undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 109L (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

  2. Dior Forever Skin Correct Full-Coverage Concealer

    3W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3W Warm

    • Very close colour
    • Medium light · Warm · yellow undertone

    $42

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Close colour
    • Medium light · Warm · golden undertone

    $39

  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    10 Light Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 10 Light Golden

    • Close colour
    • Light medium · Warm · golden undertone

    $32

  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W

    • Close colour
    • Light medium · Warm · yellow undertone

    $31

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 3

    • Close colour
    • Light medium · Warm · golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 3, against KimChi Chic Beauty A Really Good Foundation in 109L. Every attribute compared, with its share of the score.

ComparedYour shade109LClosest shade matchShade 3Score
Shade match55% of overall99
Colour98#d4a675#d4a678Looks identicalColour difference 0.8 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared52
Finishnot comparableNatural matteNot listedNot comparedFinish not listed for one product
Coverage60FullLight-mediumSome differenceLight-medium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 80/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 3.

Same or better

  • $2.40 less
  • Near-identical swatch colour
  • Same warm undertone
  • Claims a skin-like finish
  • Both claim a lightweight feel
  • Adds SPF 50

Different

  • Light-medium rather than full coverage
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Milani Conceal + Perfect 2-in-1 Foundation in Natural Beige, against KimChi Chic Beauty A Really Good Foundation in 109L. Every attribute compared, with its share of the score.

ComparedYour shade109LClosest overall alternativeNatural BeigeScore
Shade match55% of overall96
Colour93#d4a675#d8a678Very close colourColour difference 1.7 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.7
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared88
Finish78Natural matteMatteCloseMatte finish rather than natural matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Dry, normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Natural Beige.

Same or better

  • $16.01 less
  • Very close colour
  • Same warm undertone
  • Matte finish instead of natural matte
  • Same full coverage
  • Both claim long-wearing

Different

  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 Shade 3

Best price
$26.60Ulta BeautyUlta Beauty
$2.40 less (8%)

Your shade $29 at Ulta Beauty

Closest overall alternative

Milani Conceal + Perfect 2-in-1 Foundation Natural Beige

Match price
$12.99Ulta BeautyUlta Beauty
$16.01 less (55%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.