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A Really Good Foundation 109L dupes and alternatives KimChi Chic Beauty

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches in liquid form.

  • 9 matches have no formulation listed and are not shown.

Closest shade match: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 260W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KimChi Chic Beauty
109LChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural matte · Full coverage
The match
Gucci
260W
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $40 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 295

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KimChi Chic Beauty
109LChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural matte · Full coverage
The match
Fenty Beauty
295
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
88
Wear (Wear & performance)
86
Skin (Skin suitability)
75
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $11 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    265
    Shade match 88
    $40SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Olive rather than warm undertoneMatte rather than natural matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than natural matte finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: olive

    Medium confidence· Digital match

    View match
  2. #4 · Clinique

    Beyond Perfecting Foundation + Concealer

    6.5 Buttermilk
    Shade match 94
    $41SephoraSephoraCosts $12 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than natural matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    63
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than natural matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  3. #5 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 46 Golden Neutral
    Shade match 93
    $41SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Natural rather than natural matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    63
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than natural matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Armani Beauty

    Luminous Silk Foundation

    5.2
    Shade match 96
    $69SephoraSephoraCosts $40 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishMedium rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    96
    Finish & visual result
    72
    Wear & performance
    75
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light medium, warm peach

    Medium confidence· Digital match

    View match
  5. #7 · Armani Beauty

    Luminous Silk Foundation

    4.1
    Shade match 94
    $69SephoraSephoraCosts $40 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishMedium rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    72
    Wear & performance
    75
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light, warm golden

    Medium confidence· Digital match

    View match
  6. #8 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    226W
    Shade match 91
    $48SephoraSephoraCosts $19 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Olive rather than warm undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: for light medium skintones with warm olive undertones

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    28G Light-Medium Gold
    Shade match 84
    $42Ulta BeautyUlta BeautyCosts $13 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly deeperOlive rather than warm undertoneMatte rather than natural matte finish

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Olive rather than warm undertone · Matte rather than natural matte finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light to medium skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  8. #10 · Estée Lauder

    Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15

    3W2 Cashew
    Shade match 86
    $55Ulta BeautyUlta BeautyCosts $26 more

    Matches: Very close colourSame full coverageAdds SPF 15

    Differences: Natural rather than natural matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. #11 · Revlon

    PhotoReady Lift & Fill Skin Tint

    110 Light
    Shade match 95
    $12.59$17.99Ulta BeautyUlta Beauty$16.41 less (57%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishLight rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    57
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than natural matte finish · Light rather than full coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #12 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    265
    Shade match 89
    $44SephoraSephoraCosts $15 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Olive rather than warm undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 109L (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    3W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3W Warm

    • Very close colour
    • Medium light · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Close colour
    • Medium light · Warm · golden undertone

    $39

    SephoraView at Sephora
  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    10 Light Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 10 Light Golden

    • Close colour
    • Light medium · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W

    • Close colour
    • Light medium · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 3

    • Close colour
    • Light medium · Warm · golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 260W, against KimChi Chic Beauty A Really Good Foundation in 109L. Every attribute compared, with its share of the score.

ComparedYour shade109LClosest shade match260WScore
Shade match55% of overall96
Colour94#d4a675#d7a97dVery close colourColour difference 1.7 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 1.7
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78Natural matteMatteCloseMatte finish rather than natural matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 260W.

Same or better

  • Very close colour
  • Same warm undertone
  • Matte finish instead of natural matte
  • Same full coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 295, against KimChi Chic Beauty A Really Good Foundation in 109L. Every attribute compared, with its share of the score.

ComparedYour shade109LClosest overall alternative295Score
Shade match55% of overall93
Colour94#d4a675#d9a573Very close colourColour difference 1.6 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.4
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78Natural matteMatteCloseMatte finish rather than natural matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 295.

Same or better

  • Very close colour
  • Similar undertone (neutral vs warm)
  • Matte finish instead of natural matte
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Does not claim a lightweight feel
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 260W

Best price
$69SephoraSephora
Costs $40 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 295

Best price
$40SephoraSephora
Costs $11 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.