Beautler.Your beauty butler

A Really Good Foundation 118M dupes and alternatives KimChi Chic Beauty

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 52 Medium Dark

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KimChi Chic Beauty
118MChange shade
Depth and undertone: Tan · Cool
Finish and coverage: Natural matte · Full coverage
The match
Jane Iredale
52 Medium Dark
Depth and undertone: Tan · Cool
Finish and coverage: Radiant · Buildable coverage
Shade match
97out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$56Ulta BeautyUlta Beauty
Costs $27 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: MAC Cosmetics Studio Fix Powder Plus Foundation NW46

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KimChi Chic Beauty
118MChange shade
Depth and undertone: Tan · Cool
Finish and coverage: Natural matte · Full coverage
The match
MAC Cosmetics
NW46
Depth and undertone: Medium tan · Cool
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
79
Wear (Wear & performance)
78
Skin (Skin suitability)
75
Best price
$39SephoraSephora
Costs $10 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $48SephoraSephoraCosts $19 more

    Matches: Very close colourBoth claim long-wearingClaims colour stability

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    26C Hero
    Shade match 92
    $47SephoraSephoraCosts $18 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    72
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: medium-deep cool-peach

    Medium confidence· Digital match

    View match
  3. Shade match 86
    $72Ulta BeautyUlta BeautyCosts $43 more

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $42SephoraSephoraCosts $13 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Medium 370 N
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$13 less (45%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneRadiant rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C7 Cool Medium Deep
    Shade match 92
    $13.99Ulta BeautyUlta Beauty(product price)$15.01 less (52%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. Shade match 83
    $45Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    77
    Wear & performance
    61
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium deep rich neutral skin with a subtle golden hue

    Medium confidence· Digital match

    View match
  8. #10 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Tan Neutral
    Shade match 89
    $16Ulta BeautyUlta Beauty(product price)$13 less (45%)

    Matches: Near-identical swatch colourClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. #11 · L.A. Girl

    Pro Coverage Liquid Foundation

    Natural
    Shade match 84
    $10Ulta BeautyUlta Beauty$19 less (66%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Radiant rather than natural matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Radiant rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  10. Shade match 97
    $69Ulta BeautyUlta Beauty(product price)Costs $40 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim long-wearing

    Differences: Radiant rather than natural matte finishLight rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    37
    Wear & performance
    68
    Skin suitability
    92

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural matte finish · Light rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium light-deep shade, rosy undertone

    Medium confidence· Digital match

    View match
  11. Shade match 84
    $14.95Ulta BeautyUlta Beauty$14.05 less (48%)

    Matches: Very close colourSame full coverageAdds SPF 15

    Differences: Matte rather than natural matte finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Low confidence· Digital match

    View match
  12. Shade match 83
    $46Ulta BeautyUlta BeautyCosts $17 more

    Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneMatte rather than natural matte finishNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    77
    Wear & performance
    72
    Skin suitability
    25

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural matte finish · No long-wear claim · Not marketed for dry/normal/oily skin · Contains listed fragrance

    Retailer shade note: Medium with neutral golden undertones

    Medium confidence· Digital match

    View match
  13. #15 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    18W
    Shade match 77
    $48SephoraSephoraCosts $19 more

    Matches: Very close colourBoth claim long-wearingClaims colour stability

    Differences: Slightly warmer undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium with warm undertone

    Medium confidence· Digital match

    View match
  14. Shade match 73
    $42Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural matte finishNot marketed for dry skin

    Score details
    Shade match
    73
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural matte finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  15. Shade match 73
    $42SephoraSephoraCosts $13 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural matte finishNot marketed for dry skin

    Score details
    Shade match
    73
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural matte finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  16. #18 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Neutral
    Shade match 86
    $16Ulta BeautyUlta Beauty(product price)$13 less (45%)

    Matches: Very close colourClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  17. #19 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Tan Dark Neutral
    Shade match 83
    $16Ulta BeautyUlta Beauty(product price)$13 less (45%)

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    65
    Wear & performance
    59
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  18. #20 · Temptu

    Perfect Canvas Foundation

    6.5N Olive Nude
    Shade match 76
    $34Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame natural matte finishClaims a skin-like finish

    Differences: Olive rather than cool undertoneBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Olive rather than cool undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium shade with neutral-to-olive undertones

    Medium confidence· Digital match

    View match
  19. #21 · Doll 10

    Peptide Bounce Balm Foundation

    Medium
    Shade match 83
    $44Ulta BeautyUlta BeautyCosts $15 more

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than natural matte finishNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    25

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than natural matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/combination/oily skin

    Retailer shade note: Medium with neutral golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 19 matches

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 118M (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Looks identical
    • Tan · Cool undertone

    $30

  2. NARS Radiant Creamy Concealer

    Hazelnut

    NARS Radiant Creamy Concealer, shade Hazelnut

    • Very close colour
    • Tan · Cool undertone

    $36

  3. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $24

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Close colour
    • Medium tan · Neutral undertone

    $12

  5. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Close colour
    • Tan

    $10.99

  6. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Slight colour difference
    • Tan · Cool undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 52 Medium Dark, against KimChi Chic Beauty A Really Good Foundation in 118M. Every attribute compared, with its share of the score.

ComparedYour shade118MClosest shade match52 Medium DarkScore
Shade match55% of overall97
Colour96#b97e5e#bb7f5bLooks identicalColour difference 1.3 (0 is identical)
Depth99TanTanSameDepth difference: 0.6
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall50
Finish34Natural matteRadiantDifferentRadiant finish rather than natural matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 82/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 52 Medium Dark.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Radiant finish instead of natural matte
  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone high vs moderate

Why the closest overall alternative works

MAC Cosmetics Studio Fix Powder Plus Foundation in NW46, against KimChi Chic Beauty A Really Good Foundation in 118M. Every attribute compared, with its share of the score.

ComparedYour shade118MClosest overall alternativeNW46Score
Shade match55% of overall91
Colour86#b97e5e#c08057Very close colourColour difference 2.8 (0 is identical)
Depth97TanMedium tanCloseDepth difference: 1.7
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish78Natural matteMatteCloseMatte finish rather than natural matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared78
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NW46.

Same or better

  • Very close colour
  • Same cool undertone
  • Matte finish instead of natural matte
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Not marketed for dry skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs moderate

Where to buy

Closest shade match

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 52 Medium Dark

Match price
$56Ulta BeautyUlta Beauty
Costs $27 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

MAC Cosmetics Studio Fix Powder Plus Foundation NW46

Best price
$39SephoraSephora
Costs $10 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.