A Really Good Foundation 118M dupes and alternatives KimChi Chic Beauty
4.6 (558)·Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Both claim long-wearing· Claims colour stability
Differences: Neutral rather than cool undertone· Natural rather than natural matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
79
Wear & performance
74
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium with neutral undertone
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Natural rather than natural matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
72
Wear & performance
68
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin
Matches: Near-identical swatch colour· Claims a skin-like finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than natural matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
65
Wear & performance
82
Skin suitability
75
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: medium with neutral undertone
Matches: Very close colour· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than natural matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
79
Wear & performance
54
Skin suitability
92
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines
Matches: Very close colour· Claims a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than natural matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
72
Wear & performance
68
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
$16Ulta Beauty(product price)$13 less (45%)4.3 (2,230)
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Neutral rather than cool undertone· Radiant rather than natural matte finish· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
65
Wear & performance
68
Skin suitability
100
Very close colour · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: medium with neutral undertones
Matches: Very close colour· Claims a skin-like finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than natural matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
65
Wear & performance
82
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: medium with neutral undertone
Matches: Very close colour· Both claim long-wearing· Both claim a lightweight feel
Differences: Matte rather than natural matte finish· Light rather than full coverage· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
61
Wear & performance
82
Skin suitability
75
Very close colour · Matte · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural matte finish · Light rather than full coverage · Does not claim not settling into lines · Not marketed for normal skin
$13.99Ulta Beauty(product price)$15.01 less (52%)4.3 (33,167)
Matches: Very close colour· Same cool undertone· Claims a skin-like finish
Differences: Natural rather than natural matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
92
Finish & visual result
70
Wear & performance
40
Skin suitability
92
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Same full coverage· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Matte rather than natural matte finish· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
77
Wear & performance
61
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for medium deep rich neutral skin with a subtle golden hue
Matches: Very close colour· Same full coverage· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than natural matte finish· Does not claim not settling into lines
Score details
Shade match
77
Finish & visual result
88
Wear & performance
68
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than natural matte finish · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium deep, golden undertones
$16Ulta Beauty(product price)$13 less (45%)4.3 (699)
Matches: Near-identical swatch colour· Claims a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than natural matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
72
Wear & performance
40
Skin suitability
92
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Radiant rather than natural matte finish· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
84
Finish & visual result
65
Wear & performance
68
Skin suitability
100
Very close colour · Radiant · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Radiant rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Near-identical swatch colour· Same cool undertone· Both claim long-wearing
Differences: Radiant rather than natural matte finish· Light rather than full coverage· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
37
Wear & performance
68
Skin suitability
92
Looks identical · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural matte finish · Light rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium light-deep shade, rosy undertone
Matches: Very close colour· Same full coverage· Adds SPF 15
Differences: Matte rather than natural matte finish· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
88
Wear & performance
40
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin
Matches: Near-identical swatch colour· Same full coverage· Claims a skin-like finish
Differences: Slightly warmer undertone· Matte rather than natural matte finish· No long-wear claim
Score details
Shade match
83
Finish & visual result
77
Wear & performance
72
Skin suitability
25
Looks identical · Matte · Full coverage
Ingredients (not scored): 33% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural matte finish · No long-wear claim · Not marketed for dry/normal/oily skin · Contains listed fragrance
Retailer shade note: Medium with neutral golden undertones
Matches: Very close colour· Both claim long-wearing· Claims colour stability
Differences: Slightly warmer undertone· Natural rather than natural matte finish· Medium rather than full coverage
Score details
Shade match
77
Finish & visual result
79
Wear & performance
74
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Olive rather than cool undertone· Matte rather than natural matte finish· Medium rather than full coverage
Score details
Shade match
80
Finish & visual result
72
Wear & performance
72
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Olive rather than cool undertone · Matte rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
$16Ulta Beauty(product price)$13 less (45%)4.3 (699)
Matches: Very close colour· Claims a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than natural matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
72
Wear & performance
40
Skin suitability
92
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
$20Ulta Beauty(product price)$9 less (31%)4.5 (18)
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Slightly warmer undertone· Natural rather than natural matte finish· Does not claim not settling into lines
Score details
Shade match
75
Finish & visual result
79
Wear & performance
82
Skin suitability
50
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Natural rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry/oily skin
Retailer shade note: caramel with warm undertones for soft bronze skin
$16Ulta Beauty(product price)$13 less (45%)4.2 (561)
Matches: Very close colour· Claims a skin-like finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Matte rather than natural matte finish· Medium rather than full coverage
Score details
Shade match
83
Finish & visual result
65
Wear & performance
59
Skin suitability
92
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Natural rather than natural matte finish· Medium rather than full coverage
Score details
Shade match
78
Finish & visual result
72
Wear & performance
82
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Matte rather than natural matte finish· Medium rather than full coverage
Score details
Shade match
78
Finish & visual result
72
Wear & performance
72
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same full coverage· Claims a blurring effect
Differences: Slightly warmer undertone· Natural rather than natural matte finish· No long-wear claim
Score details
Shade match
83
Finish & visual result
79
Wear & performance
54
Skin suitability
25
Looks identical · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than natural matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/combination/oily skin
Retailer shade note: Medium with neutral golden undertones
The closest shade to KimChi Chic Beauty A Really Good Foundation 118M (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 318 Tan Cool, against KimChi Chic Beauty A Really Good Foundation in 118M. Every attribute compared, with its share of the score.
ComparedYour shade118MClosest match318 Tan CoolHow they compareScore
Shade match55% of overall99
Colour60%98#b97e5e#ba7d5bLooks identicalColour difference 0.7 (0 is identical)
Depth15%100TanTanSameDepth difference: 0.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 88/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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