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A Really Good Foundation 120M dupes and alternatives KimChi Chic Beauty

Tan · Olive · warm olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Chanel LES BEIGES Water-Fresh Complexion Touch BO73

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KimChi Chic Beauty
120MChange shade
Depth and undertone: Tan · Olive · warm olive
Finish and coverage: Natural matte · Full coverage
The match
Chanel
BO73
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
Shade match
93out of 100
Colour
97
Depth
100
Undertone
80
Medium confidence· Digital matchWhy it matches
Best price
$70Ulta BeautyUlta Beauty
Costs $41 more

Your shade $29 at Ulta Beauty

Closest overall alternative: LORAC PRO Soft Focus Longwear Foundation 17

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KimChi Chic Beauty
120MChange shade
Depth and undertone: Tan · Olive · warm olive
Finish and coverage: Natural matte · Full coverage
The match
LORAC
17
Depth and undertone: Medium tan · Olive
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
79
Wear (Wear & performance)
82
Skin (Skin suitability)
92
Match price
$38Ulta BeautyUlta Beauty
Costs $9 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    37S Medium-Tan Sand
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Warm rather than olive undertoneMatte rather than natural matte finishNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural matte finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 90
    $48SephoraSephoraCosts $19 more

    Matches: Very close colourSame olive undertoneBoth claim long-wearing

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium with warm undertone and olive undertone

    Medium confidence· Digital match

    View match
  3. #5 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4W
    Shade match 90
    $49SephoraSephoraCosts $20 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Warm rather than olive undertoneMatte rather than natural matte finishNot marketed for dry skin

    Score details
    Shade match
    90
    Finish & visual result
    71
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural matte finish · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $48SephoraSephoraCosts $19 more

    Matches: Very close colourSame olive undertoneBoth claim long-wearing

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium wth warm undertone and olive undertone

    Medium confidence· Digital match

    View match
  5. #7 · TIRTIR

    Mask Fit Red Cushion

    35N WALNUT
    Shade match 82
    $25Ulta BeautyUlta Beauty(product price)$4 less (14%)

    Matches: Same full coverageClaims transfer resistanceBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneMatte rather than natural matte finishContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    75
    Skin suitability
    92

    Close colour · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural matte finish · Contains listed fragrance

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  6. #8 · Armani Beauty

    Luminous Silk Foundation

    7.6
    Shade match 91
    $69SephoraSephoraCosts $40 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims transfer resistance

    Differences: Neutral rather than olive undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    72
    Wear & performance
    75
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium tan, neutral golden

    Medium confidence· Digital match

    View match
  7. #9 · L.A. Girl

    Pro.Matte Foundation

    Sand
    Shade match 85
    $9Ulta BeautyUlta Beauty(product price)$20 less (69%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Matte rather than natural matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  8. Shade match 86
    $12.99Ulta BeautyUlta Beauty(product price)$16.01 less (55%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than olive undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. Shade match 86
    $14.50Ulta BeautyUlta Beauty$14.50 less (50%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Warm rather than olive undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium shade with warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    13 Mauritania
    Shade match 86
    $20Ulta BeautyUlta Beauty(product price)$9 less (31%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Warm rather than olive undertoneNatural rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than olive undertone · Natural rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: warm mid-brown with soft depth

    Medium confidence· Digital match

    View match
  11. Shade match 89
    $44SephoraSephoraCosts $15 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Neutral rather than olive undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  12. Shade match 89
    $44SephoraSephoraCosts $15 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Warm rather than olive undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  13. #15 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Cool Honey (NC-062)
    Shade match 82
    $58SephoraSephoraCosts $29 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Slightly cooler undertoneMatte rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Medium to Dark, neutral cool undertones

    Medium confidence· Digital match

    View match
  14. Shade match 84
    $69SephoraSephoraCosts $40 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than olive undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  15. Shade match 88
    $48SephoraSephoraCosts $19 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Warm rather than olive undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: for medium skintones with warm undertones

    Medium confidence· Digital match

    View match
  16. #18 · Armani Beauty

    Luminous Silk Foundation

    6.8
    Shade match 87
    $69SephoraSephoraCosts $40 more

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Warm rather than olive undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    75
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium tan, warm golden

    Medium confidence· Digital match

    View match
  17. Shade match 93
    $18.49Ulta BeautyUlta Beauty(product price)$10.51 less (36%)

    Matches: Very close colourSame olive undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    65
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than natural matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium with olive undertone

    Medium confidence· Digital match

    View match
  18. Shade match 82
    $69SephoraSephoraCosts $40 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than olive undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · TIRTIR

    Mask Fit AI Filter Cushion

    37N PEANUT ALMOND
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)$4 less (14%)

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than olive undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    71
    Wear & performance
    72
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  20. Shade match 85
    $44SephoraSephoraCosts $15 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Warm rather than olive undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  21. Shade match 84
    $44SephoraSephoraCosts $15 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Neutral rather than olive undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  22. #24 · Yepoda

    The Dewy Day

    5W
    Shade match 89
    $39SephoraSephoraCosts $10 more

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Warm rather than olive undertoneNatural rather than natural matte finishBuildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    46

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: Medium deep shade with warm undertones

    Medium confidence· Digital match

    View match
  23. Shade match 91
    $56Ulta BeautyUlta Beauty(product price)Costs $27 more

    Matches: Very close colourSame olive undertoneClaims a skin-like finish

    Differences: Radiant rather than natural matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    74
    Skin suitability
    92

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium with warm olive undertones

    Medium confidence· Digital match

    View match
  24. Shade match 86
    $14.78WalmartWalmart$14.22 less (49%)

    Matches: Very close colour

    Differences: Neutral rather than olive undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  25. #27 · Essence

    Foundation Stick

    202
    Shade match 87
    $6.99Ulta BeautyUlta Beauty(product price)$22.01 less (76%)

    Matches: Very close colour

    Differences: Warm rather than olive undertoneMatte rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  26. #28 · L.A. Girl

    Pro Coverage Liquid Foundation

    Beige
    Shade match 85
    $10Ulta BeautyUlta Beauty$19 less (66%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Radiant rather than natural matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Radiant rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  27. #29 · Dior

    Forever Hydra Nude Foundation

    4.5N Neutral
    Shade match 83
    $60Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Very close colour

    Differences: Neutral rather than olive undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  28. Shade match 83
    $36SephoraSephoraCosts $7 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than olive undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for normal skin

    Retailer shade note: medium / deep - neutral

    Medium confidence· Digital match

    View match
  29. #31 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    5
    Shade match 93
    $39SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Warm rather than olive undertoneMatte rather than natural matte finishLight rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    57
    Wear & performance
    54
    Skin suitability
    75

    Looks identical · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than olive undertone · Matte rather than natural matte finish · Light rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: MEDIUM WITH WARM UNDERTONES

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 120M (Tan · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.5 Rich

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.5 Rich

    • Very close colour
    • Tan · Warm undertone

    $30

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    16O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 16O

    • Very close colour
    • Medium tan · Olive undertone

    $30

  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    460 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 460 Suede W

    • Very close colour
    • Tan · Warm · golden undertone

    $32

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Flax 8

    • Close colour
    • Tan · Olive · warm olive undertone

    $39

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    415 Honey

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 415 Honey

    • Close colour
    • Tan · Warm undertone

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Chanel LES BEIGES Water-Fresh Complexion Touch in BO73, against KimChi Chic Beauty A Really Good Foundation in 120M. Every attribute compared, with its share of the score.

ComparedYour shade120MClosest shade matchBO73Score
Shade match55% of overall93
Colour97#b18153#af8157Looks identicalColour difference 1.1 (0 is identical)
Depth100TanTanSameDepth difference: 0.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone80Olive · warm oliveWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared79
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 84/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel LES BEIGES Water-Fresh Complexion Touch in BO73.

Same or better

  • Near-identical swatch colour
  • Natural finish instead of natural matte
  • Medium rather than full coverage
  • Both claim a lightweight feel

Different

  • Warm rather than olive undertone
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate

Why the closest overall alternative works

LORAC PRO Soft Focus Longwear Foundation in 17, against KimChi Chic Beauty A Really Good Foundation in 120M. Every attribute compared, with its share of the score.

ComparedYour shade120MClosest overall alternative17Score
Shade match55% of overall92
Colour92#b18153#b98555Very close colourColour difference 2.0 (0 is identical)
Depth95TanMedium tanCloseDepth difference: 2.8
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone90Olive · warm oliveOliveClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish78Natural matteMatteCloseMatte finish rather than natural matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 87/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To LORAC PRO Soft Focus Longwear Foundation in 17.

Same or better

  • Very close colour
  • Same olive undertone
  • Matte finish instead of natural matte
  • Same full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Chanel LES BEIGES Water-Fresh Complexion Touch BO73

Best price
$70Ulta BeautyUlta Beauty
Costs $41 more

Your shade $29 at Ulta Beauty

Closest overall alternative

LORAC PRO Soft Focus Longwear Foundation 17

Match price
$38Ulta BeautyUlta Beauty
Costs $9 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.