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A Really Good Foundation 128MD dupes and alternatives KimChi Chic Beauty

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 385

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KimChi Chic Beauty
128MDChange shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural matte · Full coverage
The match
Fenty Beauty
385
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
Costs $15 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Juvia's Place I Am Magic Velvety Matte Foundation 340 Kampala

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KimChi Chic Beauty
128MDChange shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural matte · Full coverage
The match
Juvia's Place
340 Kampala
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
88
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Match price
$24Ulta BeautyUlta Beauty
$5 less (17%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $40Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural matte finishDoes not claim a lightweight feelNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural matte finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: for tan to deep skin with warm golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Mocha
    Shade match 93
    $3.89$5.99Ulta BeautyUlta Beauty$25.11 less (87%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Natural rather than natural matte finish

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than natural matte finish

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW40
    Shade match 94
    $39SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural matte finishNot marketed for dry/combination skin

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than natural matte finish · Not marketed for dry/combination skin

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    47H Tan-Deep Honey
    Shade match 90
    $42Ulta BeautyUlta BeautyCosts $13 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural matte finishNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than natural matte finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: tan to deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · Hourglass

    Ambient Soft Glow Foundation

    13
    Shade match 95
    $60SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Cocoa 510R
    Shade match 94
    $37SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    72
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: Deep-Tan skin with a neutral-red undertone

    Medium confidence· Digital match

    View match
  7. Shade match 95
    $44SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  8. #10 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Tan 250 O
    Shade match 88
    $49SephoraSephoraCosts $20 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Olive rather than neutral undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match
  9. #11 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    10 Mozambique
    Shade match 89
    $20Ulta BeautyUlta Beauty(product price)$9 less (31%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than natural matte finishDoes not claim not settling into linesNot marketed for dry/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: warm, golden brown that pops on undertones with sunlit depth

    Medium confidence· Digital match

    View match
  10. Shade match 92
    $40SephoraSephoraCosts $11 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Matte rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: medium deep warm

    Medium confidence· Digital match

    View match
  11. Shade match 92
    $44SephoraSephoraCosts $15 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim long-wearing

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  12. #14 · Temptu

    Perfect Canvas Foundation

    8W Toffee
    Shade match 91
    $34Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural matte finish

    Differences: Buildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium-to-tan shade with warm undertones

    Medium confidence· Digital match

    View match
  13. #15 · Too Faced

    Born This Way Soft Matte Foundation

    Honey
    Shade match 90
    $48SephoraSephoraCosts $19 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural matte finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    78
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Too Faced

    Born This Way Soft Matte Foundation

    Praline
    Shade match 90
    $48SephoraSephoraCosts $19 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Matte rather than natural matte finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    78
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: medium tan with golden undertones

    Medium confidence· Digital match

    View match
  15. #17 · Iconic London

    Super Smoother Blurring Skin Tint

    Golden Deep
    Shade match 93
    $35Ulta BeautyUlta BeautyCosts $6 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  16. Shade match 91
    $53SephoraSephoraCosts $24 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural matte finishNot marketed for dry/combination skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    71
    Wear & performance
    75
    Skin suitability
    46

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural matte finish · Not marketed for dry/combination skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Peachy Undertones

    Medium confidence· Digital match

    View match
  17. #19 · Maybelline

    Fit Me Matte + Poreless Foundation

    Mocha 360
    Shade match 90
    $11.99Ulta BeautyUlta Beauty(product price)$17.01 less (59%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Matte rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  18. Shade match 87
    $46SephoraSephoraCosts $17 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Olive rather than neutral undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: dark medium - neutral, slightly olive

    Medium confidence· Digital match

    View match
  19. Shade match 93
    $22Ulta BeautyUlta Beauty(product price)$7 less (24%)

    Matches: Very close colourSame neutral undertone

    Differences: Natural rather than natural matte finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than natural matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  20. Shade match 92
    $49SephoraSephoraCosts $20 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · Iconic London

    Super Smoother Blurring Skin Tint

    Warm Deep
    Shade match 90
    $35Ulta BeautyUlta BeautyCosts $6 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  22. Shade match 89
    $53SephoraSephoraCosts $24 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural matte finishNot marketed for dry/combination skinContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    71
    Wear & performance
    75
    Skin suitability
    46

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural matte finish · Not marketed for dry/combination skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Peachy Undertones

    Medium confidence· Digital match

    View match
  23. #25 · J.Cat Beauty

    Aquasurance Compact Foundation

    Caramel
    Shade match 89
    $15.99Ulta BeautyUlta Beauty(product price)$13.01 less (45%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than natural matte finishNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than natural matte finish · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  24. #26 · Juvia's Place

    I am Magic Natural Radiance Foundation

    415 Mombasa
    Shade match 92
    $24Ulta BeautyUlta Beauty(product price)$5 less (17%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    55
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  25. #27 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    8W
    Shade match 92
    $35Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than natural matte finishLight rather than full coverageNot marketed for dry/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    53
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than natural matte finish · Light rather than full coverage · Not marketed for dry/oily skin

    Retailer shade note: tan with warm subtle peachy undertones

    Medium confidence· Digital match

    View match
  26. Shade match 89
    $60SephoraSephoraCosts $31 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Matte rather than natural matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    72
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium to deep skin with warm undertones

    Medium confidence· Digital match

    View match
  27. Shade match 89
    $60SephoraSephoraCosts $31 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    72
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · Palladio Beauty

    Build + Blend Foundation Stick

    Amber Glow
    Shade match 87
    $14.99Ulta BeautyUlta Beauty$14.01 less (48%)

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Medium rather than full coverageDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match
  29. #31 · Dior

    Forever Skin Glow Foundation

    6.5W Warm
    Shade match 94
    $60SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)

    Differences: Radiant rather than natural matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    55
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium to deep skin with warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 128MD (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $32

  2. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Close colour
    • Deep tan · Warm · golden undertone

    $31

  4. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Close colour
    • Deep tan · Neutral undertone

    $12.99

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    22NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 22NW

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 385, against KimChi Chic Beauty A Really Good Foundation in 128MD. Every attribute compared, with its share of the score.

ComparedYour shade128MDClosest shade match385Score
Shade match55% of overall98
Colour97#9f6236#9e6437Looks identicalColour difference 1.0 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.6
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared79
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, dry, combinationBoth marketed for dry/​normal/​combination skin
Overall match 87/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 385.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Natural finish instead of natural matte
  • Medium rather than full coverage
  • Both claim long-wearing
  • Claims transfer resistance

Different

  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I Am Magic Velvety Matte Foundation in 340 Kampala, against KimChi Chic Beauty A Really Good Foundation in 128MD. Every attribute compared, with its share of the score.

ComparedYour shade128MDClosest overall alternative340 KampalaScore
Shade match55% of overall89
Colour88#9f6236#a45d31Very close colourColour difference 2.5 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.8
Retailer descriptionTanDeep tanSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78Natural matteMatteCloseMatte finish rather than natural matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 91/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 340 Kampala.

Same or better

  • $5 less
  • Very close colour
  • Similar undertone (warm vs neutral)
  • Matte finish instead of natural matte
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 385

Best price
$44SephoraSephora
Costs $15 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Juvia's Place I Am Magic Velvety Matte Foundation 340 Kampala

Match price
$24Ulta BeautyUlta Beauty
$5 less (17%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.