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A Really Good Foundation 119M dupes and alternatives KimChi Chic Beauty

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Hourglass Veil Hydrating Skin Tint Foundation 12

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KimChi Chic Beauty
119MChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural matte · Full coverage
The match
Hourglass
12
Depth and undertone: Tan · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $20 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 380N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KimChi Chic Beauty
119MChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural matte · Full coverage
The match
Gucci
380N
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
88
Wear (Wear & performance)
61
Skin (Skin suitability)
75
Best price
$69SephoraSephora
Costs $40 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $69SephoraSephoraCosts $40 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural matte finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Temptu

    Perfect Canvas Foundation

    6N/W Warm Beige
    Shade match 98
    $34Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural matte finish

    Differences: Buildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Looks identical · Natural matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $14.50Ulta BeautyUlta Beauty(product price)$14.50 less (50%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium Shade with neutral undertoness

    Medium confidence· Digital match

    View match
  4. #6 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Natural Tan
    Shade match 94
    $12.99Ulta BeautyUlta Beauty(product price)$16.01 less (55%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #7 · TIRTIR

    Mask Fit AI Filter Cushion

    37N PEANUT ALMOND
    Shade match 94
    $25Ulta BeautyUlta Beauty(product price)$4 less (14%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    71
    Wear & performance
    72
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Matte rather than natural matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  6. #8 · Dior

    Forever Hydra Nude Foundation

    4.5N Neutral
    Shade match 95
    $60Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Very close colourSame neutral undertone

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  7. Shade match 90
    $14.50Ulta BeautyUlta Beauty$14.50 less (50%)

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium shade with warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural matte finishNot marketed for dry skin

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural matte finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    39B Medium-Tan Beige
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural matte finishNot marketed for dry skin

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural matte finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  10. Shade match 88
    $69SephoraSephoraCosts $40 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Olive rather than neutral undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Olive rather than neutral undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium deep with olive undertones

    Medium confidence· Digital match

    View match
  11. Shade match 92
    $44SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  12. Shade match 88
    $14.50Ulta BeautyUlta Beauty$14.50 less (50%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Matte rather than natural matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. #15 · Armani Beauty

    Luminous Silk Foundation

    7.6
    Shade match 90
    $69SephoraSephoraCosts $40 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishMedium rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    72
    Wear & performance
    75
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium tan, neutral golden

    Medium confidence· Digital match

    View match
  14. #16 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    14O
    Shade match 87
    $48SephoraSephoraCosts $19 more

    Matches: Very close colourBoth claim long-wearingClaims colour stability

    Differences: Olive rather than neutral undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium with warm undertone and olive undertone

    Medium confidence· Digital match

    View match
  15. Shade match 89
    $69Ulta BeautyUlta BeautyCosts $40 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly cooler undertoneMatte rather than natural matte finishBuildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    72
    Wear & performance
    68
    Skin suitability
    92

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 36% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: medium light-deep shade, rosy undertone

    Medium confidence· Digital match

    View match
  16. Shade match 96
    $56Ulta BeautyUlta Beauty(product price)Costs $27 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than natural matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    74
    Skin suitability
    92

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    270 Toasted Almond
    Shade match 91
    $14.78WalmartWalmart$14.22 less (49%)

    Matches: Very close colourSame neutral undertone

    Differences: Natural rather than natural matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  18. Shade match 90
    $39Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    72
    Wear & performance
    63
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  19. Shade match 88
    $40SephoraSephoraCosts $11 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Olive rather than neutral undertoneMatte rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than neutral undertone · Matte rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: medium deep olive

    Medium confidence· Digital match

    View match
  20. Shade match 88
    $14.95Ulta BeautyUlta Beauty$14.05 less (48%)

    Matches: Very close colourBoth claim long-wearing

    Differences: Matte rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    46

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin

    Medium confidence· Digital match

    View match
  21. Shade match 87
    $52SephoraSephoraCosts $23 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    82
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  22. #24 · Hourglass

    Ambient Soft Glow Foundation

    11.5
    Shade match 85
    $60SephoraSephoraCosts $31 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    22 Medium
    Shade match 92
    $14.97WalmartWalmart$14.03 less (48%)

    Matches: Very close colourSame neutral undertone

    Differences: Matte rather than natural matte finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  24. #26 · Well People

    Supernatural Complexion Stick

    32 Tan Neutral
    Shade match 94
    $18.20$26Ulta BeautyUlta Beauty$10.80 less (37%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than natural matte finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than natural matte finish · Light rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  25. Shade match 89
    $14.95Ulta BeautyUlta Beauty$14.05 less (48%)

    Matches: Near-identical swatch colourSame full coverageAdds SPF 15

    Differences: Matte rather than natural matte finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Low confidence· Digital match

    View match
  26. #28 · L.A. Girl

    Pro Coverage Liquid Foundation

    Beige
    Shade match 88
    $10Ulta BeautyUlta Beauty$19 less (66%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Radiant rather than natural matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Radiant rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  27. Shade match 88
    $14.95Ulta BeautyUlta Beauty$14.05 less (48%)

    Matches: Very close colourSame full coverageAdds SPF 15

    Differences: Matte rather than natural matte finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Low confidence· Digital match

    View match
  28. Shade match 95
    $41Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    57
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than natural matte finish · Light rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · Tower 28 Beauty

    SunnyDays Skin Tint

    35 Point Dume
    Shade match 96
    $32SephoraSephoraCosts $3 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    56
    Wear & performance
    51
    Skin suitability
    46

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than natural matte finish · Light rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  30. #32 · SIIA Cosmetics

    Flawless Glow Cushion Foundation

    N11 Caramel
    Shade match 97
    $25Ulta BeautyUlta Beauty(product price)$4 less (14%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Luminous rather than natural matte finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    12
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Luminous finish

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than natural matte finish · No long-wear claim · Does not claim not settling into lines

    Low confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 119M (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Looks identical
    • Tan · Warm undertone

    $30

  3. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Close colour
    • Medium tan · Neutral undertone

    $36

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

  5. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

  6. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Very close colour
    • Tan

    $14.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Veil Hydrating Skin Tint Foundation in 12, against KimChi Chic Beauty A Really Good Foundation in 119M. Every attribute compared, with its share of the score.

ComparedYour shade119MClosest shade match12Score
Shade match55% of overall99
Colour98#b37c53#b27d55Looks identicalColour difference 0.5 (0 is identical)
Depth100TanTanSameDepth difference: 0.3
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared37
Finish34Natural matteRadiantDifferentRadiant finish rather than natural matte
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, dry, combinationBoth marketed for dry/​normal/​combination skin
Overall match 80/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Veil Hydrating Skin Tint Foundation in 12.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural matte
  • Light rather than full coverage
  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 380N, against KimChi Chic Beauty A Really Good Foundation in 119M. Every attribute compared, with its share of the score.

ComparedYour shade119MClosest overall alternative380NScore
Shade match55% of overall98
Colour97#b37c53#af7b53Looks identicalColour difference 1.0 (0 is identical)
Depth98TanTanSameDepth difference: 1.0
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78Natural matteMatteCloseMatte finish rather than natural matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 380N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Matte finish instead of natural matte
  • Same full coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Hourglass Veil Hydrating Skin Tint Foundation 12

Best price
$49SephoraSephora
Costs $20 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 380N

Best price
$69SephoraSephora
Costs $40 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.