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A Really Good Foundation 102L dupes and alternatives KimChi Chic Beauty

Fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Makeup By Mario SurrealSkin Luminous Hydrating Foundation 1C

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KimChi Chic Beauty
102LChange shade
Depth and undertone: Fair · Cool · pink
Finish and coverage: Natural matte · Full coverage
The match
Makeup By Mario
1C
Depth and undertone: Fair · Cool
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $19 more

Your shade $29 at Ulta Beauty

Closest overall alternative: Juvia's Place I Am Magic Velvety Matte Foundation 730 Isla

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KimChi Chic Beauty
102LChange shade
Depth and undertone: Fair · Cool · pink
Finish and coverage: Natural matte · Full coverage
The match
Juvia's Place
730 Isla
Depth and undertone: Fair · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
94out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
88
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Match price
$24Ulta BeautyUlta Beauty
$5 less (17%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    415 Rose Ivory
    Shade match 98
    $18.99Ulta BeautyUlta Beauty(product price)$10.01 less (35%)

    Matches: Near-identical swatch colourSame cool undertoneSame full coverage

    Differences: Natural rather than natural matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    98
    Finish & visual result
    88
    Wear & performance
    58
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than natural matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW10
    Shade match 98
    $39SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural matte finishNot marketed for dry/combination skin

    Score details
    Shade match
    98
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than natural matte finish · Not marketed for dry/combination skin

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  3. #5 · Well People

    Skinforia Serum Foundation

    10 Fair Cool
    Shade match 98
    $21$30Ulta BeautyUlta Beauty$8 less (28%)

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. #6 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 32 Buttermilk
    Shade match 93
    $41Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same full coverage

    Differences: Natural rather than natural matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    63
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than natural matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Superpowder Double Face Makeup Foundation

    Matte Cream
    Shade match 89
    $40Ulta BeautyUlta BeautyCosts $11 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Matte rather than natural matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. #8 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Porcelain (N-012)
    Shade match 89
    $58SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Very Fair, neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 88
    $39SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: cool to neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    1 C
    Shade match 96
    $48SephoraSephoraCosts $19 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    65
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: fair with cool undertone

    Medium confidence· Digital match

    View match
  9. #11 · ILIA

    True Skin Serum Foundation

    Formentera SF1
    Shade match 95
    $56SephoraSephoraCosts $27 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: very light with cool undertones

    Medium confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW11
    Shade match 96
    $46Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Radiant rather than natural matte finish

    Score details
    Shade match
    96
    Finish & visual result
    60
    Wear & performance
    75
    Skin suitability
    92

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural matte finish

    Retailer shade note: very fair beige with rosy undertone for very fair skin

    Medium confidence· Digital match

    View match
  11. Shade match 95
    $39SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Claims a blurring effect

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    72
    Wear & performance
    63
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Well People

    Skinforia Serum Foundation

    14 Fair Neutral
    Shade match 88
    $21$30Ulta BeautyUlta Beauty$8 less (28%)

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishBuildable rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  13. #15 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Porcelain (N-010)
    Shade match 84
    $58SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Very Fair, warm neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 90
    $32SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    25

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for normal/combination/oily skin · Contains listed fragrance

    Retailer shade note: neutral natural beige

    Medium confidence· Digital match

    View match
  15. Shade match 82
    $38Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural matte finish · Does not claim not settling into lines

    Retailer shade note: fair with warm-neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Temptu

    Perfect Canvas Foundation

    1N Porcelain
    Shade match 89
    $34Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Near-identical swatch colourSame natural matte finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Looks identical · Natural matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: fair shade with neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 92
    $39SephoraSephoraCosts $10 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Claims a blurring effect

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    72
    Wear & performance
    63
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: moderately fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 83
    $12.99Ulta BeautyUlta Beauty(product price)$16.01 less (55%)

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  19. Shade match 91
    $34SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for dry/normal/combination/oily skin

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    101.5 Ivory Buff
    Shade match 89
    $14.99Ulta BeautyUlta Beauty(product price)$14.01 less (48%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Matte rather than natural matte finishDoes not claim not settling into linesNot marketed for dry/combination skin

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry/combination skin

    Medium confidence· Digital match

    View match
  21. #23 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 1 - Eins
    Shade match 87
    $26$52Ulta BeautyUlta Beauty$3 less (10%)

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneRadiant rather than natural matte finish

    Score details
    Shade match
    87
    Finish & visual result
    59
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural matte finish

    Retailer shade note: Very Fair, Neutral Undertones

    Medium confidence· Digital match

    View match
  22. Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)$10.01 less (35%)

    Matches: Near-identical swatch colour

    Differences: Natural rather than natural matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  23. Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$10.01 less (35%)

    Matches: Near-identical swatch colour

    Differences: Natural rather than natural matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  24. #26 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    4 Neutral
    Shade match 87
    $52SephoraSephoraCosts $23 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: fair to medium with neutral undertones

    Medium confidence· Digital match

    View match
  25. Shade match 89
    $49SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · L'Oréal Paris

    Infallible Cushion Foundation

    127 Neutral
    Shade match 89
    $19.99Ulta BeautyUlta Beauty(product price)$9.01 less (31%)

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than natural matte finishBuildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    65
    Wear & performance
    61
    Skin suitability
    92

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  27. #29 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Porcelain (W-016)
    Shade match 78
    $58SephoraSephoraCosts $29 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Fair skin, warm undertones

    Medium confidence· Digital match

    View match
  28. #30 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTargetCosts $1 more

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than natural matte finish

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    100

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  29. Shade match 96
    $49Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/normal/combination/oily skin

    Retailer shade note: fair, pink-beige undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 102L (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW11

    • Very close colour
    • Fair · Cool · rosy undertone

    $30

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R02

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R02

    • Very close colour
    • Fair · Cool undertone

    $35

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Yogurt Drops 1.5 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Yogurt Drops 1.5 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 4

    • Close colour
    • Fair · Cool · pink undertone

    $22

  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Very Fair 0.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Very Fair 0.5C

    • Close colour
    • Fair · Cool · pink undertone

    $31

  6. Dior Forever Skin Correct Full-Coverage Concealer

    1N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1N Neutral

    • Looks identical
    • Fair · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 1C, against KimChi Chic Beauty A Really Good Foundation in 102L. Every attribute compared, with its share of the score.

ComparedYour shade102LClosest shade match1CScore
Shade match55% of overall98
Colour98#edc6a9#edc8abLooks identicalColour difference 0.8 (0 is identical)
Depth99FairFairSameDepth difference: 0.8
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared79
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, dry, combinationBoth marketed for dry/​normal/​combination skin
Overall match 89/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 1C.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Natural finish instead of natural matte
  • Medium rather than full coverage
  • Both claim long-wearing
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I Am Magic Velvety Matte Foundation in 730 Isla, against KimChi Chic Beauty A Really Good Foundation in 102L. Every attribute compared, with its share of the score.

ComparedYour shade102LClosest overall alternative730 IslaScore
Shade match55% of overall96
Colour99#edc6a9#ecc5a8Looks identicalColour difference 0.2 (0 is identical)
Depth99FairFairSameDepth difference: 0.5
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone85Cool · pinkNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78Natural matteMatteCloseMatte finish rather than natural matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 94/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 730 Isla.

Same or better

  • $5 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs cool)
  • Matte finish instead of natural matte
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Makeup By Mario SurrealSkin Luminous Hydrating Foundation 1C

Best price
$48SephoraSephora
Costs $19 more

Your shade $29 at Ulta Beauty

Closest overall alternative

Juvia's Place I Am Magic Velvety Matte Foundation 730 Isla

Match price
$24Ulta BeautyUlta Beauty
$5 less (17%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.