Deep tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
10 of 31 matches
Only showing matches made for sensitive skin.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $29 at Ulta Beauty
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at Sephora
Ulta Beautyfrom $60 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $29 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$25.11 less (87%)Matches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural rather than natural matte finish
Looks identical · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than natural matte finish
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta BeautyCosts $6 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish
Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephoraCosts $24 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same full coverage
Differences: Matte rather than natural matte finishNot marketed for dry/combination skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural matte finish · Not marketed for dry/combination skin · Contains drying alcohol
Retailer shade note: Medium-Deep with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta Beauty
Macy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)$7 less (24%)Matches: Very close colourSame neutral undertone
Differences: Natural rather than natural matte finishBuildable rather than full coverageNo long-wear claim
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than natural matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyUlta BeautyCosts $6 moreMatches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish
Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephoraCosts $24 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same full coverage
Differences: Matte rather than natural matte finishNot marketed for dry/combination skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural matte finish · Not marketed for dry/combination skin · Contains drying alcohol
Retailer shade note: Medium-Deep with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$5 less (17%)Matches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Radiant rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $31 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)
Differences: Radiant rather than natural matte finishBuildable rather than full coverageDoes not claim not settling into lines
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with warm undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyThe closest shade to KimChi Chic Beauty A Really Good Foundation 128MD (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
495 Suede W
$32
Café
Butterscotch 7.5 Golden
$31
N9
$16.99
148
$12.99
22NW
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Hourglass Ambient Soft Glow Foundation in 13, against KimChi Chic Beauty A Really Good Foundation in 128MD. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Ambient Soft Glow Foundation in 13.
17 shared ingredients; weighted similarity 34%. Ingredients only affect results through the filters.
Juvia's Place I Am Magic Velvety Matte Foundation in 340 Kampala, against KimChi Chic Beauty A Really Good Foundation in 128MD. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am Magic Velvety Matte Foundation in 340 Kampala.
11 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Hourglass Ambient Soft Glow Foundation 13
SephoraYour shade $29 at Ulta Beauty
Juvia's Place I Am Magic Velvety Matte Foundation 340 Kampala
Ulta BeautyYour shade $29 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
