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A Really Good Foundation 125MD dupes and alternatives KimChi Chic Beauty

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 43 Tan Cool

The equivalent shade and the most similar foundation overall.

Your shade
KimChi Chic Beauty
125MDChange shade
Depth and undertone: Tan · Cool
Finish and coverage: Natural matte · Full coverage
The match
e.l.f. Cosmetics
43 Tan Cool
Depth and undertone: Tan · Cool
Finish and coverage: Natural · Medium coverage
Overall match
93out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
79
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$8Ulta BeautyUlta Beauty
$21 less (72%)

Your shade $29 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $40Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same full coverage

    Differences: Matte rather than natural matte finishDoes not claim a lightweight feelNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural matte finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: for tan skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    440 Savanna
    Shade match 88
    $24Ulta BeautyUlta Beauty(product price)$5 less (17%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Olive rather than cool undertoneMatte rather than natural matte finish

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Olive rather than cool undertone · Matte rather than natural matte finish

    Retailer shade note: for tan skin w/ cool olive undertones

    Medium confidence· Digital match

    View match
  3. #4 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Tan 220 C
    Shade match 95
    $49SephoraSephoraCosts $20 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: tan with cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    435 Punta Cana
    Shade match 81
    $24Ulta BeautyUlta Beauty(product price)$5 less (17%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural matte finish

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural matte finish

    Retailer shade note: for tan skin w/ neutral golden undertones

    Medium confidence· Digital match

    View match
  5. Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural matte finishMedium rather than full coverageContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    72
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. #7 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    440 Medium Deep
    Shade match 95
    $52SephoraSephoraCosts $23 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    72
    Wear & performance
    82
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with cool undertones

    Medium confidence· Digital match

    View match
  7. Shade match 90
    $55SephoraSephoraCosts $26 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    511 Maple
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)$10.01 less (35%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Natural rather than natural matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    58
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than natural matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #10 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    45 Tan Warm
    Shade match 80
    $8Ulta BeautyUlta Beauty(product price)$21 less (72%)

    Matches: Near-identical swatch colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than natural matte finish · Medium rather than full coverage

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  10. #11 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Tan 200 N
    Shade match 86
    $49SephoraSephoraCosts $20 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  11. #12 · Maybelline

    Super Stay Lumi-Matte Foundation

    350
    Shade match 85
    $15.99Ulta BeautyUlta Beauty(product price)$13.01 less (45%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 90
    $45Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    77
    Wear & performance
    61
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium deep rich neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  13. Shade match 87
    $49SephoraSephoraCosts $20 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for tan skin with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 77
    $38SephoraSephoraCosts $9 more

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: medium-deep (warm)

    Medium confidence· Digital match

    View match
  15. #16 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C6 Cool Medium
    Shade match 94
    $13.99Ulta BeautyUlta Beauty(product price)$15.01 less (52%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  16. Shade match 81
    $69SephoraSephoraCosts $40 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Olive rather than cool undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Olive rather than cool undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium deep with olive undertones

    Medium confidence· Digital match

    View match
  17. Shade match 81
    $11.97WalmartWalmart$17.03 less (59%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  18. #19 · L.A. Girl

    Pro Coverage Liquid Foundation

    Beige
    Shade match 87
    $10Ulta BeautyUlta Beauty$19 less (66%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Radiant rather than natural matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Radiant rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  19. #20 · Tarte

    Face Tape Full Coverage Foundation

    49G Tan-Deep Golden
    Shade match 79
    $42SephoraSephoraCosts $13 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Olive rather than cool undertoneMatte rather than natural matte finishNot marketed for dry skin

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Olive rather than cool undertone · Matte rather than natural matte finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: tan to deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  20. Shade match 87
    $46SephoraSephoraCosts $17 more

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    58
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium-deep skin with neutral/deep peachy undertones

    Medium confidence· Digital match

    View match
  21. Shade match 94
    $48SephoraSephoraCosts $19 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Radiant rather than natural matte finishLight rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    38
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural matte finish · Light rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: tan with cool undertones

    Medium confidence· Digital match

    View match
  22. #23 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    35N Toffee
    Shade match 77
    $24Ulta BeautyUlta Beauty(product price)$5 less (17%)

    Matches: Very close colourSame full coverageBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than natural matte finishNo long-wear claim

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than natural matte finish · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium-deep with yellow undertones

    Medium confidence· Digital match

    View match
  23. Shade match 80
    $55SephoraSephoraCosts $26 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Olive rather than cool undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Olive rather than cool undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: MD5.25 - Medium-deep to deep with neutral undertones, and an olive tone

    Medium confidence· Digital match

    View match
  24. #25 · Hourglass

    Ambient Soft Glow Foundation

    11.5
    Shade match 78
    $60SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  25. #26 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    36Y Tan
    Shade match 77
    $24SephoraSephora$5 less (17%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    25

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry/combination/oily skin

    Retailer shade note: tan, yellow undertone

    Medium confidence· Digital match

    View match
  26. #27 · Armani Beauty

    Luminous Silk Foundation

    9.1
    Shade match 78
    $69SephoraSephoraCosts $40 more

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Slightly warmer undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    72
    Wear & performance
    75
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: tan, warm peach

    Medium confidence· Digital match

    View match
  27. #28 · Tarte

    Amazonian Clay Blurring Powder Foundation

    47S tan-deep sand
    Shade match 79
    $40Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    72
    Wear & performance
    68
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: tan to deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  28. #29 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N6.5 Neutral Medium Deep
    Shade match 85
    $13.99Ulta BeautyUlta Beauty(product price)$15.01 less (52%)

    Matches: Very close colourClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  29. Shade match 79
    $53SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneMatte rather than natural matte finishNot marketed for dry/combination skin

    Score details
    Shade match
    79
    Finish & visual result
    71
    Wear & performance
    75
    Skin suitability
    46

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural matte finish · Not marketed for dry/combination skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Golden Undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 125MD (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Very close colour
    • Tan · Cool undertone

    $16.99

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    19NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 19NC

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $30

  3. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Very close colour
    • Tan

    $14.99

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N55

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N55

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $35

  5. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

  6. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Close colour
    • Tan

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 43 Tan Cool, against KimChi Chic Beauty A Really Good Foundation in 125MD. Every attribute compared, with its share of the score.

ComparedYour shade125MDClosest match43 Tan CoolScore
Shade match55% of overall96
Colour94#b47748#ae774cVery close colourColour difference 1.6 (0 is identical)
Depth99TanTanSameDepth difference: 0.9
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared79
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Dry, normal, combination, oilyCombination, dry, normal, oilyBoth marketed for dry/​normal/​combination/​oily skin
Overall match 93/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 43 Tan Cool.

Same or better

  • $21 less
  • Very close colour
  • Same cool undertone
  • Natural finish instead of natural matte
  • Medium rather than full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy 43 Tan Cool

Best price
$8Ulta BeautyUlta Beauty
$21 less (72%)

Your shade $29 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.