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A Really Good Foundation 128MD dupes and alternatives KimChi Chic Beauty

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without talc or alcohol denat.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 385

The equivalent shade and the most similar foundation overall.

Your shade
KimChi Chic Beauty
128MDChange shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural matte · Full coverage
The match
Fenty Beauty
385
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
79
Wear (Wear & performance)
61
Skin (Skin suitability)
75
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
Costs $15 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Hourglass

    Ambient Soft Glow Foundation

    13
    Shade match 95
    $60SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 95
    $44SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  3. #4 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Tan 250 O
    Shade match 88
    $49SephoraSephoraCosts $20 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Olive rather than neutral undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match
  4. Shade match 92
    $44SephoraSephoraCosts $15 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim long-wearing

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  5. Shade match 90
    $48SephoraSephoraCosts $19 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural matte finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    78
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Too Faced

    Born This Way Soft Matte Foundation

    Praline
    Shade match 90
    $48SephoraSephoraCosts $19 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Matte rather than natural matte finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    78
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: medium tan with golden undertones

    Medium confidence· Digital match

    View match
  7. Shade match 87
    $46SephoraSephoraCosts $17 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Olive rather than neutral undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: dark medium - neutral, slightly olive

    Medium confidence· Digital match

    View match
  8. Shade match 92
    $49SephoraSephoraCosts $20 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  9. #10 · Juvia's Place

    I am Magic Natural Radiance Foundation

    415 Mombasa
    Shade match 92
    $24Ulta BeautyUlta Beauty(product price)$5 less (17%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    55
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  10. #11 · Palladio Beauty

    Build + Blend Foundation Stick

    Amber Glow
    Shade match 87
    $14.99Ulta BeautyUlta Beauty$14.01 less (48%)

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Medium rather than full coverageDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 128MD (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $32

  2. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Close colour
    • Deep tan · Warm · golden undertone

    $31

  4. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Close colour
    • Deep tan · Neutral undertone

    $12.99

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    22NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 22NW

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 385, against KimChi Chic Beauty A Really Good Foundation in 128MD. Every attribute compared, with its share of the score.

ComparedYour shade128MDClosest match385Score
Shade match55% of overall98
Colour97#9f6236#9e6437Looks identicalColour difference 1.0 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.6
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared79
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, dry, combinationBoth marketed for dry/​normal/​combination skin
Overall match 87/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 385.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Natural finish instead of natural matte
  • Medium rather than full coverage
  • Both claim long-wearing
  • Claims transfer resistance

Different

  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 385

Best price
$44SephoraSephora
Costs $15 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.