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A Really Good Foundation 129MD dupes and alternatives KimChi Chic Beauty

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage.

Closest shade match: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 32 Cappuccino

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KimChi Chic Beauty
129MDChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural matte · Full coverage
The match
NYX Professional Makeup
32 Cappuccino
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Buildable coverage
Shade match
90out of 100
Colour
97
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$14.99TargetTarget
$14.01 less (48%)

Your shade $29 at Ulta Beauty

TargetView at Target

Closest overall alternative: Huda Beauty Easy Blur Natural Airbrush Foundation Cocoa 510R

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KimChi Chic Beauty
129MDChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural matte · Full coverage
The match
Huda Beauty
Cocoa 510R
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
79out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
72
Wear (Wear & performance)
82
Skin (Skin suitability)
75
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
Costs $8 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Timeless Hydrating Foundation

    53S Deep Sand
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishBuildable rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    72
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    33 Sienna
    Shade match 89
    $8.40WalmartWalmart$20.60 less (71%)

    Matches: Near-identical swatch colour

    Differences: Neutral rather than cool undertoneMatte rather than natural matte finishBuildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than natural matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  3. #5 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    CAPUCCINO 32
    Shade match 88
    $14.97WalmartWalmart$14.03 less (48%)

    Matches: Near-identical swatch colour

    Differences: Neutral rather than cool undertoneMatte rather than natural matte finishBuildable rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than natural matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  4. #6 · Maybelline

    Lifter Plump & Glow Foundation Hyaluronic Acid

    359
    Shade match 85
    $15.99Ulta BeautyUlta Beauty(product price)$13.01 less (45%)

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneRadiant rather than natural matte finishBuildable rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    55
    Wear & performance
    86
    Skin suitability
    92

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural matte finish · Buildable rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Dior

    Forever Skin Wear Blurring Natural Matte Foundation

    6.5N Neutral
    Shade match 86
    $60SephoraSephoraCosts $31 more

    Matches: Very close colourClaims a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than natural matte finishBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    72
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 129MD (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5C1

    • Very close colour
    • Deep · Cool undertone

    $34

    SephoraView at Sephora
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Very close colour
    • Deep tan · Cool undertone

    $31

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Hazelnut

    NARS Soft Matte Complete Concealer, shade Hazelnut

    • Close colour
    • Deep tan · Cool undertone

    $36

    SephoraView at Sephora
  4. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Close colour
    • Deep · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Close colour
    • Deep · Cool undertone

    $32

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Close colour
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 32 Cappuccino, against KimChi Chic Beauty A Really Good Foundation in 129MD. Every attribute compared, with its share of the score.

ComparedYour shade129MDClosest shade match32 CappuccinoScore
Shade match55% of overall90
Colour97#9e5932#9c5b35Looks identicalColour difference 0.9 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.3
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared79
Finish78Natural matteMatteCloseMatte finish rather than natural matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyCombination, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 32 Cappuccino.

Same or better

  • $14.01 less
  • Near-identical swatch colour
  • Matte finish instead of natural matte
  • Buildable rather than full coverage

Different

  • Neutral rather than cool undertone
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for dry skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Huda Beauty Easy Blur Natural Airbrush Foundation in Cocoa 510R, against KimChi Chic Beauty A Really Good Foundation in 129MD. Every attribute compared, with its share of the score.

ComparedYour shade129MDClosest overall alternativeCocoa 510RScore
Shade match55% of overall82
Colour86#9e5932#9f6139Very close colourColour difference 2.8 (0 is identical)
Depth95DeepDeep tanCloseDepth difference: 3.0
Retailer descriptionTanDeep tanSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared72
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 79/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Cocoa 510R.

Same or better

  • Very close colour
  • Natural finish instead of natural matte
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 32 Cappuccino

Best price
$14.99TargetTarget
$14.01 less (48%)

Your shade $29 at Ulta Beauty

TargetView at Target

Closest overall alternative

Huda Beauty Easy Blur Natural Airbrush Foundation Cocoa 510R

Best price
$37SephoraSephora
Costs $8 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.