Beautler.Your beauty butler

Revealer Super Creamy + Brightening Concealer Tone 10 W dupes and alternatives Kosas

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: L'Oréal Paris True Match Radiant Serum Concealer C7

The equivalent shade and the most similar concealer overall.

Overall match
78out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
0
Shade match
86out of 100
Colour
80
Depth
89
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16.99Ulta BeautyUlta Beauty
$15.01 less (47%)

Your shade $32 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Mocha
    Shade match 84
    $12Ulta BeautyUlta Beauty(product price)$20 less (63%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    True Match Radiant Serum Concealer

    N11
    Shade match 80
    $16.99Ulta BeautyUlta Beauty(product price)$15.01 less (47%)

    Matches: Same radiant finishBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly deeperNeutral rather than warm undertoneNot marketed for normal/dry/combination skin

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Radiant finish

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Not marketed for normal/dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. Shade match 76
    $42SephoraSephoraCosts $10 more

    Matches: Same radiant finishSame medium coverageBoth claim a skin-like finish

    Differences: Olive rather than warm undertone

    Score details
    Shade match
    76
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than warm undertone

    Retailer shade note: very deep with an olive undertone

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    True Match Radiant Serum Concealer

    C10
    Shade match 76
    $16.99Ulta BeautyUlta Beauty(product price)$15.01 less (47%)

    Matches: Same warm undertoneSame radiant finishBoth claim a skin-like finish

    Differences: Slightly lighterNot marketed for normal/dry/combination skinContains drying alcohol

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Slight colour difference · Radiant finish

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Not marketed for normal/dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. Shade match 75
    $42SephoraSephoraCosts $10 more

    Matches: Same radiant finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly deeperNeutral rather than warm undertone

    Score details
    Shade match
    75
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone

    Retailer shade note: very deep with a neutral undertone

    Medium confidence· Digital match

    View match
  6. Shade match 77
    $31Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Very close colourClaims long-wearingClaims not settling into lines

    Differences: Slightly cooler undertoneLuminous rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    77
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Luminous · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Luminous rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: for very deep cool skin with a red hue

    Medium confidence· Digital match

    View match
  7. Shade match 84
    $38SephoraSephoraCosts $6 more

    Matches: Same warm undertoneClaims a blurring effectClaims 24-hour wear

    Differences: Slightly deeperNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: ultra deep with warm golden undertones

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    True Match Radiant Serum Concealer

    W10.5
    Shade match 69
    $16.99Ulta BeautyUlta Beauty(product price)$15.01 less (47%)

    Matches: Same radiant finishBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly cooler undertoneNot marketed for normal/dry/combination skinContains drying alcohol

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Radiant finish

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for normal/dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #10 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 3
    Shade match 70
    $22SephoraSephora$10 less (31%)

    Matches: Same radiant finishClaims long-wearingClaims not settling into lines

    Differences: Slightly lighterNeutral rather than warm undertoneBuildable rather than medium coverage

    Score details
    Shade match
    70
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  10. Shade match 70
    $22SephoraSephora$10 less (31%)

    Matches: Same radiant finishClaims long-wearingClaims not settling into lines

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    70
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  11. Shade match 85
    $30SephoraSephora$2 less (6%)

    Matches: Similar undertone (neutral vs warm)Claims a blurring effectClaims 36-hour wear

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: very deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  12. #13 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Rich
    Shade match 70
    $12Ulta BeautyUlta Beauty(product price)$20 less (63%)

    Matches: Same medium coverageBoth claim a skin-like finishClaims not settling into lines

    Differences: Slightly deeperNatural rather than radiant finish

    Score details
    Shade match
    70
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish

    Medium confidence· Digital match

    View match
  13. #14 · Revlon

    ColorStay Skin Awaken Concealer

    Truffle
    Shade match 74
    $14.99Ulta BeautyUlta Beauty$17.01 less (53%)

    Matches: Claims 24-hour wearClaims transfer resistanceClaims a lightweight feel

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    74
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed

    Low confidence· Digital match

    View match
  14. #15 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral
    Shade match 79
    $31SephoraSephora$1 less (3%)

    Matches: Both claim a skin-like finishClaims a blurring effectClaims long-wearing

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: rich skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  15. Shade match 75
    $38SephoraSephoraCosts $6 more

    Matches: Claims a blurring effectClaims 24-hour wearClaims transfer resistance

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    75
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: extra deep with neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 75
    $38SephoraSephoraCosts $6 more

    Matches: Claims a blurring effectClaims 24-hour wearClaims transfer resistance

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    75
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: ultra deep with neutral brown undertones

    Medium confidence· Digital match

    View match
  17. Shade match 71
    $30SephoraSephora$2 less (6%)

    Matches: Claims long-wearingClaims not settling into lines

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    71
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 64
    $39SephoraSephoraCosts $7 more

    Matches: Both claim a skin-like finishClaims a blurring effectClaims 16-hour wear

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    64
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage

    Retailer shade note: Very Deep, Neutral

    Medium confidence· Digital match

    View match
  19. #20 · Revlon

    ColorStay Skin Awaken Concealer

    Coffee
    Shade match 69
    $14.99Ulta BeautyUlta Beauty$17.01 less (53%)

    Matches: Claims 24-hour wearClaims transfer resistanceClaims a lightweight feel

    Differences: Slightly deeperNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    69
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed

    Low confidence· Digital match

    View match
  20. Shade match 72
    $30SephoraSephora$2 less (6%)

    Matches: Claims long-wearingClaims not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneMatte rather than radiant finish

    Score details
    Shade match
    72
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Contains drying alcohol

    Retailer shade note: for very rich, deep skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 72
    $30SephoraSephora$2 less (6%)

    Matches: Claims a blurring effectClaims 36-hour wearClaims transfer resistance

    Differences: Slightly deeperNeutral rather than warm undertoneMatte rather than radiant finish

    Score details
    Shade match
    72
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: very deep with rich neutral undertones

    Medium confidence· Digital match

    View match
  22. Shade match 71
    $30SephoraSephora$2 less (6%)

    Matches: Claims long-wearingClaims not settling into lines

    Differences: Slightly lighterNeutral rather than warm undertoneMatte rather than radiant finish

    Score details
    Shade match
    71
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Contains drying alcohol

    Retailer shade note: for very deep skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  23. #24 · CoverGirl

    TruBlend Undercover Concealer

    Cappuccino
    Shade match 74
    $12.99Ulta BeautyUlta Beauty(product price)$19.01 less (59%)

    Matches: Claims long-wearing

    Differences: Slightly deeperNeutral rather than warm undertoneMatte rather than radiant finish

    Score details
    Shade match
    74
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  24. #25 · Maybelline

    Fit Me Natural Finish Concealer

    065 Coffee
    Shade match 75
    $10.99Ulta BeautyUlta Beauty(product price)$21.01 less (66%)

    Matches: Claims a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Natural finish

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for normal/dry/combination skin

    Retailer shade note: beige

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Looking for a foundation in your shade?

The closest shade to Kosas Revealer Super Creamy + Brightening Concealer Tone 10 W (Deep · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Kosas Revealer Skin-Improving Foundation SPF 25

    Rich Deep Neutral 450

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Rich Deep Neutral 450

    • Nearest in this range
    • Deep tan · Neutral undertone

    $45

Closest foundations

  1. Maybelline Fit Me Matte + Poreless Foundation

    Deep Golden 368

    Maybelline Fit Me Matte + Poreless Foundation, shade Deep Golden 368

    • Looks identical
    • Deep · Warm · golden undertone

    $11.99

  2. Milani Conceal + Perfect 2-in-1 Foundation

    Golden Toffee

    Milani Conceal + Perfect 2-in-1 Foundation, shade Golden Toffee

    • Very close colour
    • Deep · Warm · golden undertone

    $12.99

  3. SUBTL. Beauty Stackable BB Powder Foundation Single

    Deepest 1W

    SUBTL. Beauty Stackable BB Powder Foundation Single, shade Deepest 1W

    • Very close colour
    • Deep · Warm undertone

    $24

  4. Polite Society More Than a Pretty Face Skin-Caring Foundation

    Very Deep Warm

    Polite Society More Than a Pretty Face Skin-Caring Foundation, shade Very Deep Warm

    • Very close colour
    • Deep · Warm · golden undertone

    $42

  5. Tarte Timeless Hydrating Foundation

    57G Rich Golden

    Tarte Timeless Hydrating Foundation, shade 57G Rich Golden

    • Very close colour
    • Deep · Warm · golden undertone

    $42

  6. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Deeper DPP1

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Deeper DPP1

    • Very close colour
    • Deep · Warm · golden undertone

    $34

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris True Match Radiant Serum Concealer in C7, against Kosas Revealer Super Creamy + Brightening Concealer in Tone 10 W. Every attribute compared, with its share of the score.

ComparedYour shadeTone 10 WClosest matchC7Score
Shade match55% of overall86
Colour80#845037#7d4728Close colourColour difference 3.6 (0 is identical)
Depth89DeepDeepSameDepth difference: 4.9
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableMediumNot listedNot comparedCoverage not listed for one product
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0Normal, dry, combinationSensitiveMarketed for different skin types
Overall match 78/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Radiant Serum Concealer in C7.

Same or better

  • $15.01 less
  • Same warm undertone
  • Same radiant finish
  • Both claim a skin-like finish
  • Claims long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Not marketed for normal/dry/combination skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Where to buy C7

Best price
$16.99Ulta BeautyUlta Beauty
$15.01 less (47%)

Your shade $32 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.