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Revealer Super Creamy + Brightening Concealer Tone 2.6 C dupes and alternatives Kosas

Very fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Fit Me Natural Finish Concealer 001 Cool Ivory

The equivalent shade: scored on colour, depth and undertone only.

Shade match
87out of 100
Colour
79
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$10.99Ulta BeautyUlta Beauty
$21.01 less (66%)

Your shade $32 at Sephora

Closest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 140C

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
77out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
90
Best price
$24SephoraSephora
$8 less (25%)

Your shade $32 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    Liquid Touch Brightening Concealer

    120C
    Shade match 69
    $24SephoraSephora$8 less (25%)

    Matches: Same cool undertoneSame radiant finishSame medium coverage

    Differences: Noticeably different swatch colourSlightly deeper

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    90

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper

    Retailer shade note: light with cool beige undertones

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    True Match Radiant Serum Concealer

    W3
    Shade match 70
    $16.99Ulta BeautyUlta Beauty(product price)$15.01 less (47%)

    Matches: Same cool undertoneSame radiant finishBoth claim a skin-like finish

    Differences: Noticeably different swatch colourNot marketed for normal/dry/combination skinContains drying alcohol

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Slight colour difference · Radiant finish

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Not marketed for normal/dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    Liquid Touch Brightening Concealer

    110N
    Shade match 59
    $24SephoraSephora$8 less (25%)

    Matches: Same radiant finishSame medium coverageBoth claim a skin-like finish

    Differences: Noticeably different swatch colourSlightly warmer undertone

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    90

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone

    Retailer shade note: light with neutral golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    True Match Radiant Serum Concealer

    W1
    Shade match 66
    $16.99Ulta BeautyUlta Beauty$15.01 less (47%)

    Matches: Same cool undertoneSame radiant finishBoth claim a skin-like finish

    Differences: Noticeably different swatch colourNot marketed for normal/dry/combination skinContains drying alcohol

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Visibly different colour · Radiant finish

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Not marketed for normal/dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Radiant Creamy Concealer

    Creme Brulee
    Shade match 62
    $36SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame radiant finishSame medium coverage

    Differences: Noticeably different swatch colourSlightly deeperNo skin-like finish claimed

    Score details
    Shade match
    62
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · No skin-like finish claimed

    Retailer shade note: L2.5 - light with cool undertones

    Medium confidence· Digital match

    View match
  6. #8 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    1 Fair
    Shade match 83
    $36SephoraSephoraCosts $4 more

    Matches: Same cool undertoneClaims a blurring effectClaims 24-hour wear

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: Fair with cool undertones

    Medium confidence· Digital match

    View match
  7. #9 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    3 Fair
    Shade match 82
    $36SephoraSephoraCosts $4 more

    Matches: Same cool undertoneClaims a blurring effectClaims 24-hour wear

    Differences: Slightly deeperMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: Fair with cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    340 Fawn
    Shade match 83
    $15.99Ulta BeautyUlta Beauty(product price)$16.01 less (50%)

    Matches: Claims 24-hour wearClaims transfer resistanceClaims not settling into lines

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  9. #11 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    2 Fair
    Shade match 81
    $36SephoraSephoraCosts $4 more

    Matches: Same cool undertoneClaims a blurring effectClaims 24-hour wear

    Differences: Slightly deeperMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: Fair with cool undertones

    Medium confidence· Digital match

    View match
  10. Shade match 70
    $30SephoraSephora$2 less (6%)

    Matches: Same cool undertoneClaims long-wearingClaims not settling into lines

    Differences: Noticeably different swatch colourNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    70
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12B fair beige
    Shade match 80
    $32SephoraSephoraSame price

    Matches: Same cool undertoneClaims a blurring effectClaims 16-hour wear

    Differences: Slightly deeperMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair skin with cool, pink undertones

    Medium confidence· Digital match

    View match
  12. #14 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Very Light 1
    Shade match 60
    $22SephoraSephora$10 less (31%)

    Matches: Same radiant finishClaims long-wearingClaims not settling into lines

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    60
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  13. Shade match 62
    $34SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame medium coverageClaims 16-hour wear

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than radiant finish

    Score details
    Shade match
    62
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish · No skin-like finish claimed

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    345 Oatmeal
    Shade match 75
    $15.99Ulta BeautyUlta Beauty(product price)$16.01 less (50%)

    Matches: Claims 24-hour wearClaims transfer resistanceClaims not settling into lines

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  15. Shade match 63
    $12.99Ulta BeautyUlta Beauty(product price)$19.01 less (59%)

    Matches: Same radiant finishClaims not settling into lines

    Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for normal/dry/combination skin

    Score details
    Shade match
    63
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    0

    Slight colour difference · Radiant finish

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for normal/dry/combination skin

    Retailer shade note: Fair

    Medium confidence· Digital match

    View match
  16. #18 · Tarte

    Shape Tape Full Coverage Matte Concealer

    16N fair-light neutral
    Shade match 74
    $32SephoraSephoraSame price

    Matches: Same cool undertoneClaims a blurring effectClaims 16-hour wear

    Differences: Noticeably different swatch colourSlightly deeperMatte rather than radiant finish

    Score details
    Shade match
    74
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  17. Shade match 63
    $12.99Ulta BeautyUlta Beauty(product price)$19.01 less (59%)

    Matches: Same cool undertoneSame radiant finishClaims not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperNo skin-like finish claimed

    Score details
    Shade match
    63
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    0

    Slight colour difference · Radiant finish

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · No skin-like finish claimed · Not marketed for normal/dry/combination skin

    Retailer shade note: Brightener

    Medium confidence· Digital match

    View match
  18. #20 · Tarte

    Shape Tape Full Coverage Matte Concealer

    22B light beige
    Shade match 73
    $32SephoraSephoraSame price

    Matches: Same cool undertoneClaims a blurring effectClaims 16-hour wear

    Differences: Slightly deeperMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    73
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light skin with cool, pink undertones

    Medium confidence· Digital match

    View match
  19. #21 · Maybelline

    Fit Me Natural Finish Concealer

    005 Ivory
    Shade match 73
    $10.99Ulta BeautyUlta Beauty(product price)$21.01 less (66%)

    Matches: Claims a lightweight feel

    Differences: Natural rather than radiant finishNo skin-like finish claimedNot marketed for normal/dry/combination skin

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    0

    Slight colour difference · Natural finish

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Not marketed for normal/dry/combination skin

    Low confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    350 Bisque
    Shade match 71
    $15.99Ulta BeautyUlta Beauty(product price)$16.01 less (50%)

    Matches: Claims 24-hour wearClaims transfer resistanceClaims not settling into lines

    Differences: Slightly deeperMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    71
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  21. #23 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12N fair neutral
    Shade match 71
    $32SephoraSephoraSame price

    Matches: Same cool undertoneClaims a blurring effectClaims 16-hour wear

    Differences: Noticeably different swatch colourMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    71
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  22. #24 · NARS

    Soft Matte Complete Concealer

    Madeleine
    Shade match 68
    $36SephoraSephoraCosts $4 more

    Matches: Same medium coverageClaims a blurring effectClaims 12-hour wear

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneMatte rather than radiant finish

    Score details
    Shade match
    68
    Finish & visual result
    48
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Matte rather than radiant finish · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: L2.3 - Light with neutral undertones

    Medium confidence· Digital match

    View match
  23. Shade match 63
    $38SephoraSephoraCosts $6 more

    Matches: Same cool undertoneClaims a blurring effectClaims 24-hour wear

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than radiant finish

    Score details
    Shade match
    63
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    60

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  24. #26 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    01 Fair Neutral
    Shade match 59
    $32SephoraSephoraSame price

    Matches: Same medium coverageClaims a blurring effectClaims long-wearing

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than cool undertone

    Score details
    Shade match
    59
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    4 Fair-Medium
    Shade match 69
    $36SephoraSephoraCosts $4 more

    Matches: Same cool undertoneClaims a blurring effectClaims 24-hour wear

    Differences: Noticeably different swatch colourSlightly deeperMatte rather than radiant finish

    Score details
    Shade match
    69
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: Fair-Medium with cool undertones

    Medium confidence· Digital match

    View match
  26. Shade match 68
    $32SephoraSephoraSame price

    Matches: Same cool undertoneClaims a blurring effectClaims 16-hour wear

    Differences: Noticeably different swatch colourSlightly deeperMatte rather than radiant finish

    Score details
    Shade match
    68
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light skin with cool, pink undertones

    Medium confidence· Digital match

    View match
  27. Shade match 57
    $30SephoraSephora$2 less (6%)

    Matches: Claims long-wearingClaims not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than cool undertone

    Score details
    Shade match
    57
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · Maybelline

    Fit Me Natural Finish Concealer

    010 Fair
    Shade match 69
    $10.99Ulta BeautyUlta Beauty(product price)$21.01 less (66%)

    Matches: Claims a lightweight feel

    Differences: Natural rather than radiant finishNo skin-like finish claimedNot marketed for normal/dry/combination skin

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    0

    Slight colour difference · Natural finish

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Not marketed for normal/dry/combination skin

    Low confidence· Digital match

    View match

Showing 12 of 28 matches

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The closest shade to Kosas Revealer Super Creamy + Brightening Concealer Tone 2.6 C (Very fair · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

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    Light Neutral 140

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    • Nearest in this range
    • Light · Cool · pink undertone

    $45

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    3.5C

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  6. TIRTIR Mask Fit AI Filter Cushion

    11C COOL ROSY

    TIRTIR Mask Fit AI Filter Cushion, shade 11C COOL ROSY

    • Very close colour
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Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Natural Finish Concealer in 001 Cool Ivory, against Kosas Revealer Super Creamy + Brightening Concealer in Tone 2.6 C. Every attribute compared, with its share of the score.

ComparedYour shadeTone 2.6 CClosest shade match001 Cool IvoryScore
Shade match55% of overall87
Colour79#fdded6#fde5d9Close colourColour difference 3.8 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared50
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableMediumNot listedNot comparedCoverage not listed for one product
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0Normal, dry, combinationSensitiveMarketed for different skin types
Overall match 67/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Natural Finish Concealer in 001 Cool Ivory.

Same or better

  • $21.01 less
  • Same cool undertone
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of radiant
  • No skin-like finish claimed
  • Not marketed for normal/dry/combination skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

Rare Beauty Liquid Touch Brightening Concealer in 140C, against Kosas Revealer Super Creamy + Brightening Concealer in Tone 2.6 C. Every attribute compared, with its share of the score.

ComparedYour shadeTone 2.6 CClosest overall alternative140CScore
Shade match55% of overall76
Colour67#fdded6#f7dac7Slight colour differenceColour difference 5.4 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.5
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone85Cool · pinkNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, dry, combinationOily, dry, combination, normalBoth marketed for normal/​dry/​combination skin
Overall match 77/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 140C.

Same or better

  • $8 less
  • Similar undertone (neutral vs cool)
  • Same radiant finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

Maybelline Fit Me Natural Finish Concealer 001 Cool Ivory

Best price
$10.99Ulta BeautyUlta Beauty
$21.01 less (66%)

Your shade $32 at Sephora

Closest overall alternative

Rare Beauty Liquid Touch Brightening Concealer 140C

Best price
$24SephoraSephora
$8 less (25%)

Your shade $32 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.