Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Claims 24-hour wear· Claims transfer resistance
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
61
Wear & performance
40
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
Matches: Very close colour· Claims a blurring effect· Claims 24-hour wear
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
Retailer shade note: light with neutral undertones
Matches: Very close colour· Claims a blurring effect· Claims 24-hour wear
Differences: Slightly warmer undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
42
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
Retailer shade note: Fair with netural warm undertones
Matches: Claims long-wearing· Claims not settling into lines· Claims a lightweight feel
Differences: Slightly lighter· Slightly warmer undertone· Natural rather than radiant finish
Score details
Shade match
74
Finish & visual result
61
Wear & performance
40
Skin suitability
100
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed
Matches: Claims a blurring effect· Claims 24-hour wear· Claims transfer resistance
Differences: Slightly warmer undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
78
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
Matches: Very close colour· Claims a blurring effect· Claims 24-hour wear
Differences: Slightly cooler undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
78
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
Matches: Very close colour· Claims a blurring effect· Claims 16-hour wear
Differences: Slightly warmer undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
42
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with warm, golden undertones
$12.99Ulta Beauty(product price)$19.01 less (59%)4.3 (3,814)
Matches: Very close colour· Claims long-wearing
Differences: Slightly deeper· Slightly warmer undertone· Matte rather than radiant finish
Score details
Shade match
84
Finish & visual result
43
Wear & performance
40
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Contains drying alcohol
Differences: Slightly cooler undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
42
Wear & performance
40
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair to light skin with a balance of warm & cool undertones
Differences: Slightly cooler undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
42
Wear & performance
40
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light skin with cool, pink undertones
Differences: Slightly cooler undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
42
Wear & performance
40
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with cool, pink undertones
Matches: Claims a blurring effect· Claims 16-hour wear· Claims not settling into lines
Differences: Slightly warmer undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
81
Finish & visual result
42
Wear & performance
40
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light skin with warm, golden undertones
Matches: Very close colour· Claims a blurring effect· Claims 24-hour wear
Differences: Slightly cooler undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
80
Finish & visual result
42
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
$15.99Ulta Beauty(product price)$16.01 less (50%)4.2 (1,617)
Matches: Claims 24-hour wear· Claims transfer resistance· Claims not settling into lines
Differences: Slightly lighter· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
80
Finish & visual result
43
Wear & performance
40
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Matches: Claims 24-hour wear· Claims transfer resistance
Differences: Slightly deeper· Slightly cooler undertone· Natural rather than radiant finish
Score details
Shade match
73
Finish & visual result
61
Wear & performance
40
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: fair skin with cool rosy undertones
The closest shade to Kosas Revealer Super Creamy + Brightening Concealer Tone 3.2 O (Fair · Olive · neutral olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
CoverGirl TruBlend Undercover Concealer in Light Ivory, against Kosas Revealer Super Creamy + Brightening Concealer in Tone 3.2 O. Every attribute compared, with its share of the score.
ComparedYour shadeTone 3.2 OClosest shade matchLight IvoryHow they compareScore
Shade match55% of overall90
Colour60%97#eccfbd#f0d2beLooks identicalColour difference 1.0 (0 is identical)
Depth15%97FairVery fairCloseDepth difference: 1.6
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared43
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 69/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 20.0 Medium (for neutral undertones), against Kosas Revealer Super Creamy + Brightening Concealer in Tone 3.2 O. Every attribute compared, with its share of the score.
ComparedYour shadeTone 3.2 OClosest overall alternative20.0 Medium (for neutral undertones)How they compareScore
Shade match55% of overall88
Colour60%93#eccfbd#e8ccb7Very close colourColour difference 1.7 (0 is identical)
Depth15%97FairFairSameDepth difference: 1.7
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Overall match 74/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$18 less (56%)
