Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$31Ulta Beauty(product price)$1 less (3%)4.3 (1,273)
Matches: Very close colour· Claims long-wearing· Claims not settling into lines
Differences: Neutral rather than olive undertone· Luminous rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
84
Finish & visual result
77
Wear & performance
40
Skin suitability
50
Very close colour · Luminous · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than olive undertone · Luminous rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: for tan neutral skin with peach undertones
Matches: Very close colour· Claims a blurring effect· Claims 24-hour wear
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
Retailer shade note: medium deep with neutral undertones
Matches: Very close colour· Claims a blurring effect· Claims 24-hour wear
Differences: Slightly warmer undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
Retailer shade note: medium deep with warm golden undertones
Matches: Claims long-wearing· Claims not settling into lines
Differences: Slightly lighter· Neutral rather than olive undertone· Natural rather than radiant finish
Score details
Shade match
81
Finish & visual result
61
Wear & performance
40
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed
Matches: Very close colour· Claims 24-hour wear· Claims transfer resistance
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
61
Wear & performance
40
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: medium skin with neutral undertones
The closest shade to Kosas Revealer Super Creamy + Brightening Concealer Tone 8.1 O (Medium · Olive · neutral olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Rare Beauty Liquid Touch Brightening Concealer in 400W, against Kosas Revealer Super Creamy + Brightening Concealer in Tone 8.1 O. Every attribute compared, with its share of the score.
ComparedYour shadeTone 8.1 OClosest match400WHow they compareScore
Shade match55% of overall90
Colour60%97#c79267#c48f65Looks identicalColour difference 1.0 (0 is identical)
Depth15%97MediumMediumSameDepth difference: 1.6
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Overall match 85/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.