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Revealer Skin-Improving Foundation SPF 25 Deep Neutral Warm 390 dupes and alternatives Kosas

Tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free11No drying alcohol8Vegan6Cruelty-free8Oil-free1With SPF0Mineral0

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13 of 30

Only showing matches in liquid form.

  • 8 matches have no formulation listed and are not shown.

Closest shade match: Fièra Cosmetics All-in-Wonder Concealer + Foundation Deep

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Kosas
Deep Neutral Warm 390Change shade
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Fièra Cosmetics
Deep
Depth and undertone: Tan · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
93out of 100
Colour
94
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$45Ulta BeautyUlta Beauty
Same price

Your shade $45 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: ILIA True Skin Serum Foundation Martinique SF11

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Kosas
Deep Neutral Warm 390Change shade
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
ILIA
Martinique SF11
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
91
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$56SephoraSephora
Costs $11 more

Your shade $45 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    20T
    Shade match 88
    $47SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Full rather than medium coverageNot marketed for normal/dry skinContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    28

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for normal/dry skin · Contains drying alcohol · No SPF

    Retailer shade note: tan deep with neutral-warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    350 Medium
    Shade match 79
    $52SephoraSephoraCosts $7 more

    Matches: Similar undertone (warm vs neutral)Same natural finishSame medium coverage

    Differences: Slightly lighterNo skin-like finish claimedNot marketed for combination skin

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Not marketed for combination skin · Contains drying alcohol · No SPF

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · Yepoda

    The Dewy Day

    8N
    Shade match 82
    $39SephoraSephora$6 less (13%)

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Buildable rather than medium coverageNo blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than medium coverage · No blurring effect claimed · Not marketed for combination skin · No SPF

    Retailer shade note: Deep dark shade with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    31N Exceptional
    Shade match 83
    $47SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNot marketed for dry skinNo SPF

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry skin · No SPF

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  5. #7 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    25D
    Shade match 84
    $47SephoraSephoraCosts $2 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageNot marketed for normal/dry skinContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for normal/dry skin · Contains drying alcohol · No SPF

    Retailer shade note: deep with cool-neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    26D
    Shade match 84
    $47SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly deeperFull rather than medium coverageNot marketed for normal/dry skin

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    28

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Not marketed for normal/dry skin · Contains drying alcohol · No SPF

    Retailer shade note: deep with deep neutral-warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4Y70 - Warm Espresso
    Shade match 82
    $49SephoraSephoraCosts $4 more

    Matches: Similar undertone (warm vs neutral)Same medium coverageBoth claim a blurring effect

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Retailer shade note: for deeper skin with yellow undertones

    Medium confidence· Digital match

    View match
  8. #10 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    34C Legendary
    Shade match 78
    $47SephoraSephoraCosts $2 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Not marketed for dry skin · No SPF

    Retailer shade note: deep cool

    Medium confidence· Digital match

    View match
  9. #11 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    3Y52 - Warm Chestnut
    Shade match 81
    $49SephoraSephoraCosts $4 more

    Matches: Similar undertone (warm vs neutral)Same medium coverageBoth claim a blurring effect

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Retailer shade note: for tan to deep skin with warm golden undertones

    Medium confidence· Digital match

    View match
  10. #12 · Maybelline

    Fit Me Matte + Poreless Foundation

    Latte 358
    Shade match 90
    $11.99Ulta BeautyUlta Beauty(product price)$33.01 less (73%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    30

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/combination skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  11. #13 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 118 Amber
    Shade match 88
    $41SephoraSephora$4 less (9%)

    Matches: Same neutral undertoneSame natural finishClaims colour stability

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination skin · No SPF

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Kosas Revealer Skin-Improving Foundation SPF 25 Deep Neutral Warm 390 (Tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.2 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.2 W

    • Slight colour difference
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. Clinique Even Better All-Over Concealer + Eraser

    WN 125 Mahogany

    Clinique Even Better All-Over Concealer + Eraser, shade WN 125 Mahogany

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Very close colour
    • Deep tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Tarte Shape Tape Full Coverage Matte Concealer

    53S deep sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 53S deep sand

    • Close colour
    • Tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    10

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 10

    • Close colour
    • Deep tan · Warm · golden undertone

    $42

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12.5 Tan-Deep

    • Close colour
    • Tan · Neutral · neutral golden undertone

    $36

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fièra Cosmetics All-in-Wonder Concealer + Foundation in Deep, against Kosas Revealer Skin-Improving Foundation SPF 25 in Deep Neutral Warm 390. Every attribute compared, with its share of the score.

ComparedYour shadeDeep Neutral Warm 390Closest shade matchDeepScore
Shade match55% of overall93
Colour94#a9735c#a5755fVery close colourColour difference 1.5 (0 is identical)
Depth100TanTanSameDepth difference: 0.1
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 85/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fièra Cosmetics All-in-Wonder Concealer + Foundation in Deep.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No long-wear claim
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 25Not listed
OverlapUnknown-based vs water-based; silicone none vs moderate
View full match

Why the closest overall alternative works

ILIA True Skin Serum Foundation in Martinique SF11, against Kosas Revealer Skin-Improving Foundation SPF 25 in Deep Neutral Warm 390. Every attribute compared, with its share of the score.

ComparedYour shadeDeep Neutral Warm 390Closest overall alternativeMartinique SF11Score
Shade match55% of overall85
Colour76#a9735c#a8694bClose colourColour difference 4.1 (0 is identical)
Depth91TanDeep tanCloseDepth difference: 4.1
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, dry, sensitiveBoth marketed for normal/​dry skin
Overall match 87/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Martinique SF11.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • No blurring effect claimed
  • Not marketed for combination skin
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 25Not listed
OverlapBoth unknown-based; silicone none vs high
View full match

Where to buy

Closest shade match

Fièra Cosmetics All-in-Wonder Concealer + Foundation Deep

Best price
$45Ulta BeautyUlta Beauty
Same price

Your shade $45 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

ILIA True Skin Serum Foundation Martinique SF11

Best price
$56SephoraSephora
Costs $11 more

Your shade $45 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.