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Revealer Skin-Improving Foundation SPF 25 Medium Deep Neutral Cool 310 dupes and alternatives Kosas

Medium · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free11No drying alcohol13Vegan5Cruelty-free7Oil-free0With SPF0Mineral3

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13 of 30

Only showing matches with medium coverage, without talc or alcohol denat.

Closest shade match: Rabanne Fresh Touch 24H Radiant Foundation 40C

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Kosas
Medium Deep Neutral Cool 310Change shade
Depth and undertone: Medium · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
Rabanne
40C
Depth and undertone: Medium · Cool
Finish and coverage: Radiant · Medium coverage
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$3 less (7%)

Your shade $45 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Hourglass Ambient Soft Glow Foundation 9.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Kosas
Medium Deep Neutral Cool 310Change shade
Depth and undertone: Medium · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
Hourglass
9.5
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
Overall match
91out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
88
Wear (Wear & performance)
82
Skin (Skin suitability)
84
High confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $15 more

Your shade $45 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    21C Dynamic
    Shade match 92
    $47SephoraSephoraCosts $2 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No skin-like finish claimedNot marketed for dry skinNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry skin · No SPF

    Retailer shade note: medium cool

    High confidence· Digital match

    View match
  2. #4 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    23C Alder
    Shade match 91
    $50SephoraSephoraCosts $5 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No skin-like finish claimedNot marketed for dry skinNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry skin · No SPF

    Retailer shade note: Medium with cool undertones

    High confidence· Digital match

    View match
  3. #5 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 130N
    Shade match 89
    $3$4Ulta BeautyUlta Beauty$42 less (93%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  4. #6 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light To Medium Cool
    Shade match 94
    $16Ulta BeautyUlta Beauty(product price)$29 less (64%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Amazonian Clay Blurring Powder Foundation

    36N Medium-Tan Neutral
    Shade match 91
    $40SephoraSephora$5 less (11%)

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Slightly deeperMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · No SPF

    Retailer shade note: medium to tan skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  6. #8 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 125N
    Shade match 85
    $12$16Ulta BeautyUlta Beauty$33 less (73%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  7. #9 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    25N Elm
    Shade match 82
    $50SephoraSephoraCosts $5 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Not marketed for dry skin · No SPF

    Retailer shade note: Medium-deep with neutral undertones

    High confidence· Digital match

    View match
  8. #10 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Tan Cool
    Shade match 92
    $16Ulta BeautyUlta Beauty(product price)$29 less (64%)

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel · No SPF

    High confidence· Digital match

    View match
  9. #11 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 148N
    Shade match 81
    $12$16Ulta BeautyUlta Beauty$33 less (73%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly deeperNeutral rather than cool undertoneNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  10. #12 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    3Y38 - Cool Honey
    Shade match 78
    $49SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Retailer shade note: for medium to tan skin with yellow undertones

    Medium confidence· Digital match

    View match
  11. #13 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    B40
    Shade match 81
    $72Ulta BeautyUlta BeautyCosts $27 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Kosas Revealer Skin-Improving Foundation SPF 25 Medium Deep Neutral Cool 310 (Medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 5.3 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 5.3 C

    • Slight colour difference
    • Light medium · Cool undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Very close colour
    • Medium light · Cool · pink undertone

    $24

    SephoraView at Sephora
  2. NARS Radiant Creamy Concealer

    Chestnut

    NARS Radiant Creamy Concealer, shade Chestnut

    • Close colour
    • Medium · Cool undertone

    $36

    SephoraView at Sephora
  3. Tarte Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral

    • Very close colour
    • Medium light · Cool undertone

    $32

    SephoraView at Sephora
  4. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Looks identical
    • Medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Close colour
    • Medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32.0 Tan Bronze

    • Close colour
    • Medium light · Cool undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rabanne Fresh Touch 24H Radiant Foundation in 40C, against Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Deep Neutral Cool 310. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Deep Neutral Cool 310Closest shade match40CScore
Shade match55% of overall96
Colour94#c69a80#cb9a81Very close colourColour difference 1.7 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.8
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 90/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rabanne Fresh Touch 24H Radiant Foundation in 40C.

Same or better

  • $3 less
  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconehigh silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 25Not listed
OverlapBoth unknown-based; silicone none vs high
View full match

Why the closest overall alternative works

Hourglass Ambient Soft Glow Foundation in 9.5, against Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Deep Neutral Cool 310. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Deep Neutral Cool 310Closest overall alternative9.5Score
Shade match55% of overall96
Colour94#c69a80#c0957bVery close colourColour difference 1.6 (0 is identical)
Depth95MediumMediumSameDepth difference: 2.8
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 91/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 9.5.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 25Not listed
OverlapUnknown-based vs water-based; silicone none vs high
View full match

Where to buy

Closest shade match

Rabanne Fresh Touch 24H Radiant Foundation 40C

Match price
$42Ulta BeautyUlta Beauty
$3 less (7%)

Your shade $45 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Hourglass Ambient Soft Glow Foundation 9.5

Best price
$60SephoraSephora
Costs $15 more

Your shade $45 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.