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Revealer Skin-Improving Foundation SPF 25 Rich Deep Cool 420 dupes and alternatives Kosas

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free7No drying alcohol7Vegan2Cruelty-free6Oil-free1With SPF0Mineral1

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Only showing matches with medium coverage, in stick form, without talc.

  • 6 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Ulta Beauty Collection Moisturizing Complexion Stick Deep

The equivalent shade and the most similar foundation overall.

Your shade
Kosas
Rich Deep Cool 420Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
Ulta Beauty Collection
Deep
Depth and undertone: Deep tan · Neutral · neutral pink
Finish and coverage: Natural · Medium coverage
Overall match
75out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
88
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Shade match
77out of 100
Colour
69
Depth
96
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$29 less (64%)

Your shade $45 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Bistre
    Shade match 72
    $38SephoraSephora$7 less (16%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    72
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry skin · No SPF

    Retailer shade note: rich (neutral)

    Medium confidence· Digital match

    View match
  2. #3 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    34N Tineo
    Shade match 67
    $50SephoraSephoraCosts $5 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourSlightly deeperNo skin-like finish claimed

    Score details
    Shade match
    67
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · No skin-like finish claimed · Not marketed for dry skin · No SPF

    Retailer shade note: Very deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Ami Colé

    Skin-Enhancing Lightweight & Blurring Foundation Stick

    130
    Shade match 70
    $14.50$29SephoraSephora$30.50 less (68%)

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly lighterSlightly cooler undertoneNo skin-like finish claimed

    Score details
    Shade match
    70
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · No skin-like finish claimed · No long-wear claim · Not marketed for dry skin · No SPF

    Retailer shade note: rich red brown

    Medium confidence· Digital match

    View match
  4. #5 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Acacia 12.25 N
    Shade match 40
    $48SephoraSephoraCosts $3 more

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Noticeably different swatch colourSlightly deeperDescribed as deep, yours as rich deep

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Described as deep, yours as rich deep · Slightly cooler undertone · No SPF

    Retailer shade note: deep with red undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  5. #6 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Spruce 12.75 N
    Shade match 40
    $48SephoraSephoraCosts $3 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourSlightly deeperDescribed as deep, yours as rich deep

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Described as deep, yours as rich deep · No SPF

    Retailer shade note: deep with bronze undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  6. #7 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Sequoia 13.00 C
    Shade match 40
    $48SephoraSephoraCosts $3 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Slightly deeperDescribed as deep, yours as rich deepNo SPF

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Described as deep, yours as rich deep · No SPF

    Retailer shade note: deep auburn with copper undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to Kosas Revealer Skin-Improving Foundation SPF 25 Rich Deep Cool 420 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10.5 N

    • Nearest in this range
    • Deep · Neutral undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Cocoa

    • Slight colour difference
    • Deep tan · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. e.l.f. Cosmetics 16HR Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics 16HR Camo Concealer, shade Rich Cocoa

    • Slight colour difference
    • Deep · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Slight colour difference
    • Deep tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Mocha

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Mocha

    • Slight colour difference
    • Deep tan · Cool · rosy undertone

    $36

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Nearest in this range
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Nearest in this range
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Ulta Beauty Collection Moisturizing Complexion Stick in Deep, against Kosas Revealer Skin-Improving Foundation SPF 25 in Rich Deep Cool 420. Every attribute compared, with its share of the score.

ComparedYour shadeRich Deep Cool 420Closest matchDeepScore
Shade match55% of overall77
Colour69#9d6b62#986854Slight colour differenceColour difference 5.1 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall88
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 75/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Deep.

Same or better

  • $29 less
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 25Not listed
OverlapUnknown-based vs silicone-based; silicone none vs high
View full match

Where to buy Deep

Match price
$16Ulta BeautyUlta Beauty
$29 less (64%)

Your shade $45 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.