Revealer Skin-Improving Foundation SPF 25 Rich Deep Cool 420 dupes and alternatives Kosas
3.6 (2,005)·Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Both claim a blurring effect· Claims not settling into lines
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
61
Wear & performance
68
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: very deep skin with warm, peach undertones
Matches: Same neutral undertone· Same natural finish· Same medium coverage
Differences: Noticeably different swatch colour· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
67
Finish & visual result
79
Wear & performance
100
Skin suitability
33
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/combination skin · Contains listed fragrance · No SPF
Matches: Same neutral undertone· Same medium coverage· Both claim a skin-like finish
Differences: Noticeably different swatch colour· Slightly deeper· Matte rather than natural finish
Score details
Shade match
74
Finish & visual result
85
Wear & performance
40
Skin suitability
84
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel · No SPF
Matches: Both claim a blurring effect· Claims not settling into lines· Both claim a lightweight feel
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
79
Finish & visual result
61
Wear & performance
68
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: very deep skin with warm, peach undertones
Matches: Both claim a blurring effect· Claims not settling into lines· Both claim a lightweight feel
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
79
Finish & visual result
61
Wear & performance
68
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: very deep skin with warm, peach undertones
Matches: Same neutral undertone· Same medium coverage· Both claim a blurring effect
Differences: Noticeably different swatch colour· Slightly deeper· Radiant rather than natural finish
Score details
Shade match
65
Finish & visual result
73
Wear & performance
80
Skin suitability
100
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Retailer shade note: for deeper skin with neutral undertones
Matches: Same neutral undertone· Same natural finish· Both claim a skin-like finish
Differences: Noticeably different swatch colour· Full rather than medium coverage· Not marketed for normal/dry skin
Score details
Shade match
62
Finish & visual result
88
Wear & performance
80
Skin suitability
28
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Full rather than medium coverage · Not marketed for normal/dry skin · Contains drying alcohol · No SPF
Retailer shade note: ultra deep with neutral-golden undertones
$11.99Ulta Beauty(product price)$33.01 less (73%)4.4 (182,841)
Matches: Same neutral undertone· Same medium coverage· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
72
Finish & visual result
64
Wear & performance
80
Skin suitability
30
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/combination skin · Contains drying alcohol · No SPF
Differences: Noticeably different swatch colour · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · No SPF
Differences: Noticeably different swatch colour · Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/combination skin · No SPF
Matches: Same medium coverage· Claims transfer resistance· Both claim a lightweight feel
Differences: Slightly warmer undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
72
Finish & visual result
64
Wear & performance
68
Skin suitability
60
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal skin · No SPF
Retailer shade note: extra deep with warm golden undertones
Matches: Same neutral undertone· Same medium coverage· Claims transfer resistance
Differences: Noticeably different swatch colour· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
71
Finish & visual result
64
Wear & performance
68
Skin suitability
60
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal skin · No SPF
Retailer shade note: very deep with neutral subtle brown undertones
Matches: Both claim a blurring effect· Claims not settling into lines· Both claim a lightweight feel
Differences: Slightly cooler undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
71
Finish & visual result
61
Wear & performance
68
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: very deep skin with a balance of warm & cool undertones
Matches: Same medium coverage· Both claim a skin-like finish· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly cooler undertone· Radiant rather than natural finish
Score details
Shade match
58
Finish & visual result
76
Wear & performance
100
Skin suitability
28
Visibly different colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly cooler undertone · Radiant rather than natural finish · No blurring effect claimed · Not marketed for normal/combination skin · Contains listed fragrance
Retailer shade note: very deep complexion with cool rosy undertones
The closest shade to Kosas Revealer Skin-Improving Foundation SPF 25 Rich Deep Cool 420 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 200N, against Kosas Revealer Skin-Improving Foundation SPF 25 in Rich Deep Cool 420. Every attribute compared, with its share of the score.
ComparedYour shadeRich Deep Cool 420Closest matchDeep Dark 200NHow they compareScore
Shade match55% of overall86
Colour60%78#9d6b62#986857Close colourColour difference 3.9 (0 is identical)
Overall match 83/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$33 less (73%)
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