Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Neutral rather than olive undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
79
Wear & performance
68
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · No SPF
$38Ulta Beauty(product price)$7 less (16%)4.0 (122)
Matches: Very close colour· Both claim a blurring effect· Both claim long-wearing
Differences: Neutral rather than olive undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
67
Wear & performance
100
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No SPF
Retailer shade note: medium with neutral undertones
$25Ulta Beauty(product price)$20 less (44%)4.4 (33)
Matches: Very close colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
82
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: medium with neutral undertone
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly lighter· Slightly warmer undertone· Matte rather than natural finish
Score details
Shade match
84
Finish & visual result
73
Wear & performance
80
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains listed fragrance · No SPF
Retailer shade note: intense medium shade, golden undertone
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
83
Finish & visual result
73
Wear & performance
80
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains listed fragrance · No SPF
Retailer shade note: dark-medium shade, golden undertone
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
83
Finish & visual result
73
Wear & performance
80
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains listed fragrance · No SPF
Retailer shade note: intense dark-medium shade, golden undertone
Matches: Very close colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Slightly lighter· Neutral rather than olive undertone· Matte rather than natural finish
Score details
Shade match
82
Finish & visual result
73
Wear & performance
82
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: medium with neutral undertone
$25Ulta Beauty(product price)$20 less (44%)4.4 (33)
Matches: Very close colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Slightly lighter· Neutral rather than olive undertone· Matte rather than natural finish
Score details
Shade match
82
Finish & visual result
73
Wear & performance
82
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: medium with neutral undertone
Matches: Very close colour· Same olive undertone· Same medium coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
64
Wear & performance
80
Skin suitability
0
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/dry/combination skin · No SPF
Matches: Very close colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
85
Finish & visual result
73
Wear & performance
63
Skin suitability
100
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Light rather than medium coverage · Contains drying alcohol · No SPF
Retailer shade note: medium skin with neutral undertones
Matches: Near-identical swatch colour· Same medium coverage· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
64
Wear & performance
80
Skin suitability
0
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/dry/combination skin · No SPF
Matches: Very close colour· Same olive undertone· Claims not settling into lines
Differences: Matte rather than natural finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
52
Wear & performance
54
Skin suitability
84
Very close colour · Matte · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · No SPF
The closest shade to Kosas Revealer Skin-Improving Foundation SPF 25 Medium Tan Neutral Olive 260 (Medium light · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 4O, against Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Tan Neutral Olive 260. Every attribute compared, with its share of the score.
ComparedYour shadeMedium Tan Neutral Olive 260Closest shade match4OHow they compareScore
Shade match55% of overall95
Colour60%92#c8a074#c39e79Very close colourColour difference 2.0 (0 is identical)
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%60MediumFullSome differenceFull coverage rather than medium
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/combination skin
Overall match 83/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 306N, against Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Tan Neutral Olive 260. Every attribute compared, with its share of the score.
ComparedYour shadeMedium Tan Neutral Olive 260Closest overall alternative306NHow they compareScore
Shade match55% of overall93
Colour60%89#c8a074#cfa178Very close colourColour difference 2.5 (0 is identical)
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall67
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/combination skin
Overall match 87/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $7 more
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