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Revealer Skin-Improving Foundation SPF 25 Deep Neutral Warm 410 dupes and alternatives Kosas

Tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 173N

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Tan Dark 26 Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
88out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Match price
$41Ulta BeautyUlta Beauty
$4 less (9%)

Your shade $45 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $52SephoraSephoraCosts $7 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No skin-like finish claimedNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for combination skin · Contains drying alcohol · No SPF

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $32SephoraSephora$13 less (29%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedNo blurring effect claimedNot marketed for normal/combination skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/combination skin · Contains listed fragrance · No SPF

    Retailer shade note: neutral golden

    Medium confidence· Digital match

    View match
  3. Shade match 88
    $39Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Yepoda

    The Dewy Day

    8N
    Shade match 88
    $39SephoraSephora$6 less (13%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than medium coverageNo blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than medium coverage · No blurring effect claimed · Not marketed for combination skin · No SPF

    Retailer shade note: Deep dark shade with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $47SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Full rather than medium coverageNot marketed for normal/dry skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    28

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for normal/dry skin · Contains drying alcohol · No SPF

    Retailer shade note: tan deep with neutral-warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    11 Jacmel
    Shade match 84
    $20Ulta BeautyUlta Beauty(product price)$25 less (56%)

    Matches: Same neutral undertoneSame natural finishBoth claim a blurring effect

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    67

    Close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin · No SPF

    Retailer shade note: true neutral brown; ideal for deep complexions or bronzing medium tones

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $12$16Ulta BeautyUlta Beauty$33 less (73%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNo long-wear claimNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  8. Shade match 87
    $50SephoraSephoraCosts $5 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNot marketed for dry skinNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry skin · No SPF

    Retailer shade note: Very deep with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Deep
    Shade match 93
    $45Ulta BeautyUlta BeautySame price

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo long-wear claimNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · No long-wear claim · No SPF

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 87
    $12$16Ulta BeautyUlta Beauty$33 less (73%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No blurring effect claimedNo long-wear claimNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  11. #13 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    31N Exceptional
    Shade match 85
    $47SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNot marketed for dry skinNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry skin · No SPF

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  12. #14 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4Y70 - Warm Espresso
    Shade match 88
    $49SephoraSephoraCosts $4 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Retailer shade note: for deeper skin with yellow undertones

    Medium confidence· Digital match

    View match
  13. Shade match 84
    $50SephoraSephoraCosts $5 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Not marketed for dry skin · No SPF

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 84
    $42Ulta BeautyUlta Beauty(product price)$3 less (7%)

    Matches: Similar undertone (warm vs neutral)Same medium coverageBoth claim a skin-like finish

    Differences: Radiant rather than natural finishContains listed fragranceNo SPF

    Score details
    Shade match
    84
    Finish & visual result
    85
    Wear & performance
    80
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · Contains listed fragrance · No SPF

    Retailer shade note: deep with warm undertone

    Medium confidence· Digital match

    View match
  15. #17 · Tarte

    Timeless Hydrating Foundation

    49W Tan-Deep Warm
    Shade match 82
    $42Ulta BeautyUlta Beauty(product price)$3 less (7%)

    Matches: Similar undertone (warm vs neutral)Same natural finishBoth claim a blurring effect

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo SPF

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    84

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No SPF

    Medium confidence· Digital match

    View match
  16. Shade match 86
    $38Ulta BeautyUlta Beauty$7 less (16%)

    Matches: Similar undertone (warm vs neutral)Same natural finishBoth claim a skin-like finish

    Differences: Full rather than medium coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    85
    Wear & performance
    60
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: dark brown with golden undertones

    Medium confidence· Digital match

    View match
  17. Shade match 76
    $36SephoraSephora$9 less (20%)

    Matches: Same medium coverageBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly cooler undertoneNo blurring effect claimedNot marketed for normal skin

    Score details
    Shade match
    76
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Not marketed for normal skin · No SPF

    Retailer shade note: deep - cool

    Medium confidence· Digital match

    View match
  18. #20 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Tan Dark Neutral
    Shade match 91
    $16Ulta BeautyUlta Beauty(product price)$29 less (64%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  19. Shade match 83
    $47SephoraSephoraCosts $2 more

    Matches: Similar undertone (warm vs neutral)Same natural finishBoth claim a skin-like finish

    Differences: Full rather than medium coverageNot marketed for normal/dry skinContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    28

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for normal/dry skin · Contains drying alcohol · No SPF

    Retailer shade note: tan deep with deep-warm undertones

    Medium confidence· Digital match

    View match
  20. Shade match 83
    $47SephoraSephoraCosts $2 more

    Matches: Similar undertone (warm vs neutral)Same natural finishBoth claim a skin-like finish

    Differences: Full rather than medium coverageNot marketed for normal/dry skinContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    28

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for normal/dry skin · Contains drying alcohol · No SPF

    Retailer shade note: tan deep with warm-golden undertones

    Medium confidence· Digital match

    View match
  21. #23 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light
    Shade match 88
    $16Ulta BeautyUlta Beauty(product price)$29 less (64%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  22. #24 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    3Y52 - Warm Chestnut
    Shade match 82
    $49SephoraSephoraCosts $4 more

    Matches: Similar undertone (warm vs neutral)Same medium coverageBoth claim a blurring effect

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Retailer shade note: for tan to deep skin with warm golden undertones

    Medium confidence· Digital match

    View match
  23. Shade match 85
    $72Ulta BeautyUlta BeautyCosts $27 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  24. #26 · Revolution Beauty

    Skin Silk Serum Foundation

    F13.5
    Shade match 92
    $15Ulta BeautyUlta Beauty(product price)$30 less (67%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Contains listed fragrance · No SPF

    Retailer shade note: For dark skin tones with a golden neutral undertone

    Medium confidence· Digital match

    View match
  25. #27 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    04 Stay Honey
    Shade match 88
    $41Ulta BeautyUlta Beauty$4 less (9%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim long-wearing

    Differences: Matte rather than natural finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    52
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal skin · No SPF

    Medium confidence· Digital match

    View match
  26. #28 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Neutral
    Shade match 86
    $16Ulta BeautyUlta Beauty(product price)$29 less (64%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  27. #29 · Kylie Cosmetics

    Natural Blur Powder Foundation

    10WN
    Shade match 85
    $38Ulta BeautyUlta Beauty(product price)$7 less (16%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Olive rather than neutral undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than neutral undertone · Matte rather than natural finish · No skin-like finish claimed · No SPF

    Retailer shade note: deep with warm neutral olive undertones

    Medium confidence· Digital match

    View match
  28. Shade match 82
    $68SephoraSephoraCosts $23 more

    Matches: Similar undertone (warm vs neutral)Same natural finishSame medium coverage

    Differences: No blurring effect claimedNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Retailer shade note: Tan to deep golden undertone

    Medium confidence· Digital match

    View match
  29. Shade match 91
    $42SephoraSephora$3 less (7%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance · No SPF

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Kosas Revealer Skin-Improving Foundation SPF 25 Deep Neutral Warm 410 (Tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.5 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.5 C

    • Slight colour difference
    • Tan · Cool undertone

    $32

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    53S deep sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 53S deep sand

    • Very close colour
    • Tan · Warm · golden undertone

    $32

  2. Clinique Even Better All-Over Concealer + Eraser

    WN 125 Mahogany

    Clinique Even Better All-Over Concealer + Eraser, shade WN 125 Mahogany

    • Close colour
    • Deep tan · Neutral · neutral golden undertone

    $22

  3. CoverGirl TruBlend Undercover Concealer

    Warm Honey

    CoverGirl TruBlend Undercover Concealer, shade Warm Honey

    • Close colour
    • Tan · Warm undertone

    $12.99

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12.5 Tan-Deep

    • Close colour
    • Tan · Neutral · neutral golden undertone

    $36

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Close colour
    • Deep tan · Warm undertone

    $30

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N

    • Slight colour difference
    • Tan · Neutral · neutral golden undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 173N, against Kosas Revealer Skin-Improving Foundation SPF 25 in Deep Neutral Warm 410. Every attribute compared, with its share of the score.

ComparedYour shadeDeep Neutral Warm 410Closest shade matchDark 173NScore
Shade match55% of overall93
Colour94#aa7860#a5775eVery close colourColour difference 1.5 (0 is identical)
Depth98TanTanSameDepth difference: 1.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 173N.

Same or better

  • $33 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • No long-wear claim
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 25Not listed
OverlapUnknown-based vs water-based; silicone none vs high

Why the closest overall alternative works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Tan Dark 26 Neutral, against Kosas Revealer Skin-Improving Foundation SPF 25 in Deep Neutral Warm 410. Every attribute compared, with its share of the score.

ComparedYour shadeDeep Neutral Warm 410Closest overall alternativeTan Dark 26 NeutralScore
Shade match55% of overall88
Colour87#aa7860#ac7757Very close colourColour difference 2.7 (0 is identical)
Depth100TanTanSameDepth difference: 0.2
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 88/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Tan Dark 26 Neutral.

Same or better

  • $4 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 25Not listed
OverlapUnknown-based vs water-based; silicone none vs none

Where to buy

Closest shade match

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 173N

Best price
$12Ulta BeautyUlta Beauty
$33 less (73%)

Your shade $45 at Sephora

Closest overall alternative

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Tan Dark 26 Neutral

Match price
$41Ulta BeautyUlta Beauty
$4 less (9%)

Your shade $45 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.