Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$25Ulta Beauty(product price)$20 less (44%)4.4 (33)
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
90
Finish & visual result
73
Wear & performance
82
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: light medium with warm undertone
$25Ulta Beauty(product price)$20 less (44%)4.4 (33)
Matches: Very close colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
73
Wear & performance
82
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol · No SPF
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
73
Wear & performance
82
Skin suitability
33
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No skin-like finish claimed · Not marketed for dry/combination skin · Contains listed fragrance · No SPF
$29Ulta Beauty(product price)$16 less (36%)4.6 (558)
Matches: Very close colour· Both claim long-wearing· Claims not settling into lines
Differences: Slightly warmer undertone· Natural matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
65
Wear & performance
82
Skin suitability
90
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No SPF
Retailer shade note: Light with Warm Yellow Undertones
Matches: Very close colour· Same natural finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
73
Wear & performance
60
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim
Retailer shade note: warm nude with yellow undertones
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
73
Wear & performance
82
Skin suitability
33
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · No skin-like finish claimed · Not marketed for dry/combination skin · Contains listed fragrance · No SPF
The closest shade to Kosas Revealer Skin-Improving Foundation SPF 25 Light+ Neutral Olive 160 (Light · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 22G Light Golden, against Kosas Revealer Skin-Improving Foundation SPF 25 in Light+ Neutral Olive 160. Every attribute compared, with its share of the score.
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%60MediumFullSome differenceFull coverage rather than medium
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/combination skin
Overall match 80/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
about-face THE PERFORMER Skin-Focused Foundation in LM1NEUTRAL, against Kosas Revealer Skin-Improving Foundation SPF 25 in Light+ Neutral Olive 160. Every attribute compared, with its share of the score.
ComparedYour shadeLight+ Neutral Olive 160Closest overall alternativeLM1NEUTRALHow they compareScore
Shade match55% of overall91
Colour60%98#e5c392#e3c18fLooks identicalColour difference 0.6 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.1
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Overall match 92/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$20 less (44%)
Target
Sephora
