Revealer Skin-Improving Foundation SPF 25 Medium Warm 240 dupes and alternatives Kosas
3.6 (2,005)·Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
73
Wear & performance
80
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains listed fragrance · No SPF
Retailer shade note: dark-medium shade, golden undertone
Matches: Near-identical swatch colour· Same warm undertone· Both claim long-wearing
Differences: Radiant rather than natural finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
52
Wear & performance
100
Skin suitability
100
Looks identical · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No SPF
$18.99Ulta Beauty(product price)$26.01 less (58%)4.4 (40,035)
Matches: Near-identical swatch colour· Same warm undertone· Same natural finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
98
Finish & visual result
73
Wear & performance
63
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· Not marketed for dry/combination skin
Score details
Shade match
96
Finish & visual result
73
Wear & performance
82
Skin suitability
33
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Not marketed for dry/combination skin · Contains listed fragrance · No SPF
$25Ulta Beauty(product price)$20 less (44%)4.4 (33)
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
73
Wear & performance
82
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: medium deep with neutral undertone
Matches: Very close colour· Same warm undertone· Both claim long-wearing
Differences: Radiant rather than natural finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
52
Wear & performance
80
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Retailer shade note: dark-medium shade, golden undertone
Matches: Near-identical swatch colour· Same warm undertone
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
64
Wear & performance
60
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: medium skin with warm undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No blurring effect claimed· No long-wear claim
Score details
Shade match
88
Finish & visual result
91
Wear & performance
40
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Contains drying alcohol · No SPF
Retailer shade note: Medium to tan neutral undertone
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: No skin-like finish claimed· No blurring effect claimed· No long-wear claim
Score details
Shade match
94
Finish & visual result
79
Wear & performance
40
Skin suitability
90
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Matches: Near-identical swatch colour· Same warm undertone· Claims transfer resistance
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
52
Wear & performance
58
Skin suitability
30
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/combination skin
Retailer shade note: medium beige with golden undertones
The closest shade to Kosas Revealer Skin-Improving Foundation SPF 25 Medium Warm 240 (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Live Tinted HUESTICK Complexion Stick in 13 Medium, against Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Warm 240. Every attribute compared, with its share of the score.
ComparedYour shadeMedium Warm 240Closest shade match13 MediumHow they compareScore
Shade match55% of overall99
Colour60%98#d4a278#d6a47aLooks identicalColour difference 0.6 (0 is identical)
Overall match 87/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NARS Light Reflecting Foundation in Barcelona, against Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Warm 240. Every attribute compared, with its share of the score.
ComparedYour shadeMedium Warm 240Closest overall alternativeBarcelonaHow they compareScore
Shade match55% of overall97
Colour60%96#d4a278#d7a67bLooks identicalColour difference 1.2 (0 is identical)
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 96/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.