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Revealer Skin-Improving Foundation SPF 25 Medium Warm 240 dupes and alternatives Kosas

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral2

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Only showing matches in serum form.

  • 5 matches have no formulation listed and are not shown.

Closest shade match: Ogee Complexion Perfecting Serum Foundation Willow 3.00C

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Kosas
Medium Warm 240Change shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
The match
Ogee
Willow 3.00C
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49Ulta BeautyUlta Beauty
Costs $4 more

Your shade $45 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Well People Skinforia Serum Foundation 26 Medium Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Kosas
Medium Warm 240Change shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
The match
Well People
26 Medium Warm
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
91
Wear (Wear & performance)
100
Skin (Skin suitability)
90
Low confidence· Digital matchWhy it matches
Best price
$30TargetTarget
$15 less (33%)

Your shade $45 at Sephora

TargetView at Target

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 78
    $30TargetTarget$15 less (33%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than warm undertoneBuildable rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Buildable rather than medium coverage · No blurring effect claimed · No SPF

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Kosas Revealer Skin-Improving Foundation SPF 25 Medium Warm 240 (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Looks identical
    • Medium light · Olive · neutral olive undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. NARS Radiant Creamy Concealer

    Biscuit

    NARS Radiant Creamy Concealer, shade Biscuit

    • Looks identical
    • Medium light · Warm · golden undertone

    $36

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Looks identical
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  3. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Neutral

    • Looks identical
    • Medium light · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    410 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 410 Bisque W

    • Very close colour
    • Medium light · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Khaki 6.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Khaki 6.25

    • Very close colour
    • Medium light · Warm · peach undertone

    $39

    SephoraView at Sephora
  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.5

    • Very close colour
    • Medium light · Warm · peach undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ogee Complexion Perfecting Serum Foundation in Willow 3.00C, against Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Warm 240. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Warm 240Closest shade matchWillow 3.00CScore
Shade match55% of overall97
Colour96#d4a278#d7a27aLooks identicalColour difference 1.3 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.5
Retailer descriptionMediumMedium lightSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, dry, combinationSensitiveMarketed for different skin types
Overall match 85/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ogee Complexion Perfecting Serum Foundation in Willow 3.00C.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • No long-wear claim
  • Not marketed for normal/dry/combination skin
  • No SPF

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 25Not listed
OverlapBoth unknown-based; silicone none vs none
View full match

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 26 Medium Warm, against Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Warm 240. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Warm 240Closest overall alternative26 Medium WarmScore
Shade match55% of overall80
Colournot comparable#d4a278No swatchNot comparedNo swatch colour on one side
Depth84Medium lightMediumSome differenceDepth difference: 6.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationCombination, dry, normal, oilyBoth marketed for normal/​dry/​combination skin
Overall match 86/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 26 Medium Warm.

Same or better

  • $15 less
  • Same warm undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Runs slightly deeper
  • No blurring effect claimed
  • No SPF

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 25Not listed
OverlapBoth unknown-based; silicone none vs none
View full match

Where to buy

Closest shade match

Ogee Complexion Perfecting Serum Foundation Willow 3.00C

Best price
$49Ulta BeautyUlta Beauty
Costs $4 more

Your shade $45 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Well People Skinforia Serum Foundation 26 Medium Warm

Best price
$30TargetTarget
$15 less (33%)

Your shade $45 at Sephora

TargetView at Target

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.