Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
17 of 31 matches
Only showing matches with medium coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $45 at Sephora · product price; shade not separately priced
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $45 at Sephora
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$4 less (9%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: No SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No SPF
Retailer shade note: medium tan warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNo blurring effect claimedNot marketed for combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Not marketed for combination skin · No SPF
Retailer shade note: medium with neutral undertones
High confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (9%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · No SPF
Retailer shade note: medium tan neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephora$1 less (2%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · No SPF
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8 moreMatches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Matte rather than natural finishNo skin-like finish claimedContains listed fragrance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Contains listed fragrance · No SPF
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: No blurring effect claimedNot marketed for dry skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No blurring effect claimed · Not marketed for dry skin · No SPF
Retailer shade note: for medium skintones with neutral peach undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephora$21 less (47%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNo skin-like finish claimedNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · No blurring effect claimed · No SPF
Retailer shade note: medium-dark with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$29 less (64%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: No skin-like finish claimedNo long-wear claimDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: No blurring effect claimedNo long-wear claimNot marketed for normal/dry/combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Not marketed for normal/dry/combination skin · No SPF
Retailer shade note: medium light, peach-beige undertones
Medium confidence· Digital match
Ogee Complexion Perfecting Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautySephoraCosts $4 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Radiant rather than natural finishNo skin-like finish claimedNot marketed for dry/combination skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Not marketed for dry/combination skin · Contains listed fragrance · No SPF
Retailer shade note: medium warm 1
Medium confidence· Digital match
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sSephora$49View at SephoraSephoraCosts $3 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneNo blurring effect claimedNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than warm undertone · No blurring effect claimed · Not marketed for dry skin · No SPF
Retailer shade note: for medium skintones with neutral olive undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish
Differences: Olive rather than warm undertoneRadiant rather than natural finishDoes not claim a lightweight feel
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than warm undertone · Radiant rather than natural finish · Does not claim a lightweight feel · No SPF
Retailer shade note: medium with olive undertones
High confidence· Digital match
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beauty(product price)$29 less (64%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneMatte rather than natural finishNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · No long-wear claim · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $23 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNo blurring effect claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Contains drying alcohol · No SPF
Retailer shade note: Medium to tan neutral undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at Sephora
Walmart$30.22 less (67%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: No skin-like finish claimedNo blurring effect claimedNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartShowing 12 of 15 matches
The closest shade to Kosas Revealer Skin-Improving Foundation SPF 25 Medium Warm 240 (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 6.5 O
$32
Biscuit
$36
23.5 Medium Amber
$30
Medium Neutral
$8
410 Bisque W
$32
Khaki 6.25
$39
5.5
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ILIA True Skin Serum Foundation in Catalina SF7, against Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Warm 240. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA True Skin Serum Foundation in Catalina SF7.
8 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
NARS Light Reflecting Foundation in Barcelona, against Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Warm 240. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NARS Light Reflecting Foundation in Barcelona.
6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
ILIA True Skin Serum Foundation Catalina SF7
Ulta BeautyYour shade $45 at Sephora · product price; shade not separately priced
NARS Light Reflecting Foundation Barcelona
SephoraYour shade $45 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
