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Revealer Skin-Improving Foundation SPF 25 Rich Deep Neutral Olive 430 dupes and alternatives Kosas

Deep tan · Olive · neutral olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 200N

The equivalent shade and the most similar foundation overall.

Best price
$12Ulta BeautyUlta Beauty
$33 less (73%)

Your shade $45 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · ILIA

    True Skin Serum Foundation

    Martinique SF11
    Shade match 68
    $56SephoraSephoraCosts $11 more

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Noticeably different swatch colourSlightly warmer undertoneNo blurring effect claimed

    Score details
    Shade match
    68
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · No blurring effect claimed · Not marketed for combination skin · No SPF

    Retailer shade note: very deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 74
    $12$16Ulta BeautyUlta Beauty$33 less (73%)

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterNeutral rather than olive undertoneNo blurring effect claimed

    Score details
    Shade match
    74
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · No blurring effect claimed · No long-wear claim · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  3. #4 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    415 Medium Deep
    Shade match 66
    $52SephoraSephoraCosts $7 more

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourNeutral rather than olive undertoneNo skin-like finish claimed

    Score details
    Shade match
    66
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than olive undertone · No skin-like finish claimed · Not marketed for combination skin · Contains drying alcohol · No SPF

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 68
    $42SephoraSephora$3 less (7%)

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourNeutral rather than olive undertoneNo skin-like finish claimed

    Score details
    Shade match
    68
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than olive undertone · No skin-like finish claimed · No SPF

    Medium confidence· Digital match

    View match
  5. Shade match 71
    $12$16Ulta BeautyUlta Beauty$33 less (73%)

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than olive undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    71
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    84

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than olive undertone · No blurring effect claimed · No long-wear claim · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  6. Shade match 68
    $50SephoraSephoraCosts $5 more

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourNeutral rather than olive undertoneNo skin-like finish claimed

    Score details
    Shade match
    68
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than olive undertone · No skin-like finish claimed · Not marketed for dry skin · No SPF

    Retailer shade note: Very deep with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 71
    $38SephoraSephora$7 less (16%)

    Matches: Same olive undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourSlightly lighterNo skin-like finish claimed

    Score details
    Shade match
    71
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry skin · No SPF

    Retailer shade note: deep-rich (warm olive)

    Medium confidence· Digital match

    View match
  8. Shade match 62
    $52SephoraSephoraCosts $7 more

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone

    Score details
    Shade match
    62
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · No skin-like finish claimed · Not marketed for combination skin · Contains drying alcohol · No SPF

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  9. Shade match 72
    $14.50$29SephoraSephora$30.50 less (68%)

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    72
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · No long-wear claim · Not marketed for dry skin · No SPF

    Retailer shade note: rich red brown

    Medium confidence· Digital match

    View match
  10. Shade match 68
    $32SephoraSephora$13 less (29%)

    Matches: Same natural finishSame medium coverageBoth claim long-wearing

    Differences: Noticeably different swatch colourNeutral rather than olive undertoneNo skin-like finish claimed

    Score details
    Shade match
    68
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    33

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/combination skin · Contains listed fragrance · No SPF

    Retailer shade note: neutral saddle brown

    Medium confidence· Digital match

    View match
  11. #12 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Deep
    Shade match 72
    $16Ulta BeautyUlta Beauty(product price)$29 less (64%)

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneNo skin-like finish claimed

    Score details
    Shade match
    72
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  12. #13 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    7W1 Deep Spice
    Shade match 78
    $52SephoraSephoraCosts $7 more

    Matches: Same medium coverageClaims transfer resistanceBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal skin · No SPF

    Retailer shade note: extra deep with warm golden undertones

    Medium confidence· Digital match

    View match
  13. #14 · Maybelline

    Fit Me Matte + Poreless Foundation

    Latte 358
    Shade match 75
    $11.99Ulta BeautyUlta Beauty(product price)$33.01 less (73%)

    Matches: Same medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than olive undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    30

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/combination skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  14. #15 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Dark Cool
    Shade match 71
    $16Ulta BeautyUlta Beauty(product price)$29 less (64%)

    Matches: Same medium coverageBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneMatte rather than natural finish

    Score details
    Shade match
    71
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  15. #16 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Deep Bronze
    Shade match 63
    $39SephoraSephora$6 less (13%)

    Matches: Same medium coverageBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly cooler undertoneRadiant rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    63
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    28

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · No blurring effect claimed · Not marketed for normal/combination skin · Contains listed fragrance

    Retailer shade note: very deep complexion with cool rosy undertones

    Medium confidence· Digital match

    View match
  16. #17 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light
    Shade match 69
    $16Ulta BeautyUlta Beauty(product price)$29 less (64%)

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourNeutral rather than olive undertoneNo skin-like finish claimed

    Score details
    Shade match
    69
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than olive undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  17. #18 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 205N
    Shade match 62
    $12$16Ulta BeautyUlta Beauty$33 less (73%)

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than olive undertone

    Score details
    Shade match
    62
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    84

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than olive undertone · No blurring effect claimed · No long-wear claim · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  18. #19 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    6N2 Truffle
    Shade match 73
    $52SephoraSephoraCosts $7 more

    Matches: Same medium coverageClaims transfer resistanceBoth claim a lightweight feel

    Differences: Neutral rather than olive undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    73
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal skin · No SPF

    Retailer shade note: very deep with neutral subtle brown undertones

    Medium confidence· Digital match

    View match
  19. #20 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Tan Dark Cool
    Shade match 65
    $16Ulta BeautyUlta Beauty(product price)$29 less (64%)

    Matches: Same medium coverageBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    65
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  20. Shade match 40
    $48SephoraSephoraCosts $3 more

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly deeperDescribed as deep, yours as rich deepSlightly cooler undertone

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Described as deep, yours as rich deep · Slightly cooler undertone · No SPF

    Retailer shade note: deep auburn with copper undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match

Showing 12 of 20 matches

Looking for a concealer in your shade?

The closest shade to Kosas Revealer Skin-Improving Foundation SPF 25 Rich Deep Neutral Olive 430 (Deep tan · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10.5 N

    • Nearest in this range
    • Deep · Neutral undertone

    $32

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Cocoa

    • Close colour
    • Deep tan · Neutral undertone

    $8

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Close colour
    • Deep tan · Warm undertone

    $30

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Mocha

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Mocha

    • Close colour
    • Deep tan · Cool · rosy undertone

    $36

  4. e.l.f. Cosmetics 16HR Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics 16HR Camo Concealer, shade Rich Chocolate

    • Slight colour difference
    • Deep tan · Warm undertone

    $8

  5. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Nearest in this range
    • Deep tan · Neutral undertone

    $16.99

  6. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Nearest in this range
    • Deep tan

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 200N, against Kosas Revealer Skin-Improving Foundation SPF 25 in Rich Deep Neutral Olive 430. Every attribute compared, with its share of the score.

ComparedYour shadeRich Deep Neutral Olive 430Closest matchDeep Dark 200NScore
Shade match55% of overall79
Colour81#a26f61#986857Close colourColour difference 3.5 (0 is identical)
Depth90Deep tanDeep tanSameDepth difference: 4.5
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70Olive · neutral oliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 80/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 200N.

Same or better

  • $33 less
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Neutral rather than olive undertone
  • No blurring effect claimed
  • No long-wear claim
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 25Not listed
OverlapUnknown-based vs water-based; silicone none vs high

Where to buy Deep Dark 200N

Best price
$12Ulta BeautyUlta Beauty
$33 less (73%)

Your shade $45 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.