Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Similar undertone (cool vs neutral)· Both claim a blurring effect
Differences: Radiant rather than natural finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
61
Wear & performance
100
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin · No SPF
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· Not marketed for dry/combination skin
Score details
Shade match
95
Finish & visual result
73
Wear & performance
82
Skin suitability
33
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Not marketed for dry/combination skin · Contains listed fragrance · No SPF
Matches: Near-identical swatch colour· Similar undertone (cool vs neutral)· Same medium coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· Not marketed for dry/combination skin
Score details
Shade match
93
Finish & visual result
73
Wear & performance
82
Skin suitability
33
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Not marketed for dry/combination skin · Contains listed fragrance · No SPF
Matches: Very close colour· Similar undertone (cool vs neutral)· Same medium coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· Not marketed for dry/combination skin
Score details
Shade match
93
Finish & visual result
73
Wear & performance
82
Skin suitability
33
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Not marketed for dry/combination skin · Contains listed fragrance · No SPF
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
83
Finish & visual result
73
Wear & performance
80
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains listed fragrance · No SPF
Retailer shade note: dark-medium shade, golden undertone
Matches: Very close colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Olive rather than neutral undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
85
Finish & visual result
73
Wear & performance
63
Skin suitability
100
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than neutral undertone · Radiant rather than natural finish · Light rather than medium coverage · Contains drying alcohol · No SPF
Retailer shade note: medium skin with olive undertones
Matches: Near-identical swatch colour· Same medium coverage· Both claim long-wearing
Differences: Slightly warmer undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
64
Wear & performance
80
Skin suitability
84
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance · No SPF
$18.99Ulta Beauty(product price)$26.01 less (58%)4.4 (40,035)
Matches: Near-identical swatch colour· Same natural finish· Claims transfer resistance
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
83
Finish & visual result
73
Wear & performance
63
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Claims colour stability
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
52
Wear & performance
55
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: medium fair, cool-neutral undertones
Matches: Very close colour· Same neutral undertone· Claims colour stability
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
52
Wear & performance
55
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: medium fair, cool-neutral undertones
The closest shade to Kosas Revealer Skin-Improving Foundation SPF 25 Medium Neutral 220 (Medium light · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Revolution Beauty Skin Silk Serum Foundation in F9.5NC, against Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Neutral 220. Every attribute compared, with its share of the score.
ComparedYour shadeMedium Neutral 220Closest shade matchF9.5NCHow they compareScore
Shade match55% of overall98
Colour60%97#d1a682#d5a885Looks identicalColour difference 1.1 (0 is identical)
Overall match 83/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in CN 74 Beige, against Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Neutral 220. Every attribute compared, with its share of the score.
ComparedYour shadeMedium Neutral 220Closest overall alternativeCN 74 BeigeHow they compareScore
Shade match55% of overall95
Colour60%93#d1a682#cea07cVery close colourColour difference 1.8 (0 is identical)
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 90/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$3 less (7%)
Target
CVS
