Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
83
Finish & visual result
73
Wear & performance
80
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains listed fragrance · No SPF
Retailer shade note: dark-medium shade, golden undertone
Matches: Near-identical swatch colour· Same medium coverage· Both claim long-wearing
Differences: Slightly warmer undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
64
Wear & performance
80
Skin suitability
84
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance · No SPF
$18.99Ulta Beauty(product price)$26.01 less (58%)4.4 (40,035)
Matches: Near-identical swatch colour· Same natural finish· Claims transfer resistance
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
83
Finish & visual result
73
Wear & performance
63
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
The closest shade to Kosas Revealer Skin-Improving Foundation SPF 25 Medium Neutral 220 (Medium light · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Revolution Beauty Skin Silk Serum Foundation in F9.5NC, against Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Neutral 220. Every attribute compared, with its share of the score.
ComparedYour shadeMedium Neutral 220Closest shade matchF9.5NCHow they compareScore
Shade match55% of overall98
Colour60%97#d1a682#d5a885Looks identicalColour difference 1.1 (0 is identical)
Overall match 83/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Rabanne Fresh Touch 24H Radiant Foundation in 40N, against Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Neutral 220. Every attribute compared, with its share of the score.
ComparedYour shadeMedium Neutral 220Closest overall alternative40NHow they compareScore
Shade match55% of overall94
Colour60%96#d1a682#cda27eLooks identicalColour difference 1.1 (0 is identical)
Overall match 89/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$3 less (7%)
CVS
Sephora
