Pink · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lipstick overall.
SephoraYour shade $25 at Sephora
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at Sephora
Ulta Beautyfrom $28 · product priceView at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$13.01 less (52%)Matches: Very close colourSame cool undertoneClaims comfort
Differences: Red rather than pink
Very close colour
Ingredients (not scored): 6% ingredient overlap
Differences: Red rather than pink
Medium confidence· Digital match
Revlon Super Lustrous Lipstick
Every store that sells this shade · prices as last checked
Target$6.89View at Target
CVS$8.99View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyUlta Beauty$19 less (76%)Matches: Same opacity: sheerBoth claim hydration
Differences: Neutral rather than cool undertoneRed rather than pink
Slight colour difference · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than pink
Medium confidence· Digital match
e.l.f. Cosmetics Sheer Slick Lipstick
Every store that sells this shade · prices as last checked
Amazon$6View at AmazonUlta Beauty$6View at Ulta Beauty
Walmart$18 less (72%)Matches: Very close colourSame cool undertoneClaims transfer resistance
Differences: Red rather than pinkBuildable rather than sheer (opacity)Long-wearing rather than not listed (longevity)
Very close colour · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Red rather than pink · Buildable rather than sheer (opacity) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Medium confidence· Digital match
e.l.f. Cosmetics Glossy Lip Stain
Every store that sells this shade · prices as last checked
Walmart$7View at WalmartUlta Beauty(product price)$13 less (52%)Matches: Very close colourSame cool undertoneClaims comfort
Differences: Red rather than pinkLong-wearing rather than not listed (longevity)
Very close colour
Ingredients (not scored): 4% ingredient overlap
Differences: Red rather than pink · Long-wearing rather than not listed (longevity)
Retailer shade note: red
Medium confidence· Digital match
NYX Professional Makeup Lip IV Hydrating Gloss Stain
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$11.99View at TargetWalmart$11.99 · out of stockView at WalmartUlta Beautyfrom $12 · product priceView at Ulta BeautyUlta Beauty$10 less (40%)Matches: Very close colourSame cool undertoneBoth claim hydration
Differences: Plum rather than pinkOpaque rather than sheer (opacity)Long-wearing rather than not listed (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Plum rather than pink · Opaque rather than sheer (opacity) · Long-wearing rather than not listed (longevity)
Retailer shade note: burgundy
Medium confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty$10 less (40%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Berry rather than pink
Close colour
Ingredients (not scored): 1% ingredient overlap
Differences: Berry rather than pink
Retailer shade note: mulberry
Medium confidence· Digital match
Morphe Liplock Glossy Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta BeautyCosts $2 moreMatches: Same cool undertoneBoth claim hydration
Differences: Plum rather than pink8-hour wear rather than not listed (longevity)
Close colour · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Plum rather than pink · 8-hour wear rather than not listed (longevity)
Retailer shade note: deep dark plum
Medium confidence· Digital match
MAC Cosmetics Retro Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty(product price)Same priceMatches: Very close colourSame cool undertoneClaims comfort
Differences: Purple rather than pinkOpaque rather than sheer (opacity)12-hour wear rather than not listed (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Purple rather than pink · Opaque rather than sheer (opacity) · 12-hour wear rather than not listed (longevity)
Retailer shade note: deep eggplant purple
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Berry rather than pinkBuildable rather than sheer (opacity)10-hour wear rather than not listed (longevity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Berry rather than pink · Buildable rather than sheer (opacity) · 10-hour wear rather than not listed (longevity)
Retailer shade note: deep red wine
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautyUlta BeautySame priceMatches: Same opacity: sheerBoth claim hydration
Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone
Slight colour difference · Glossy · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Rose rather than pink · Long-wearing rather than not listed (longevity)
Retailer shade note: dirty rose
Medium confidence· Digital match
MAC Cosmetics Lustreglass Sheer-Shine Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $24 moreMatches: Same cool undertoneBoth claim hydration
Differences: Berry rather than pinkOpaque rather than sheer (opacity)Long-wearing rather than not listed (longevity)
Close colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Berry rather than pink · Opaque rather than sheer (opacity) · Long-wearing rather than not listed (longevity)
Retailer shade note: dark raspberry
Medium confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $10 moreMatches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Brown rather than pinkBuildable rather than sheer (opacity)12-hour wear rather than not listed (longevity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than pink · Buildable rather than sheer (opacity) · 12-hour wear rather than not listed (longevity)
Retailer shade note: cool eggplant brown
Medium confidence· Digital match
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephora$1 less (4%)Matches: Same cool undertoneSame opacity: sheerClaims transfer resistance
Differences: Noticeably different swatch colourLighterPlum rather than pink
Slight colour difference · Sheer tint · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than pink · 12-hour wear rather than not listed (longevity)
Retailer shade note: cool plum
Medium confidence· Digital match
MAC Cosmetics Lustreglass Stainglass Long-wearing Glossy Lip Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Same priceMatches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Red rather than pinkOpaque rather than sheer (opacity)Long-wearing rather than not listed (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Red rather than pink · Opaque rather than sheer (opacity) · Long-wearing rather than not listed (longevity)
Retailer shade note: blackened red
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta Beauty
Walgreens$18.01 less (72%)Matches: Very close colourClaims transfer resistance
Differences: Warm rather than cool undertonePlum rather than pinkLong-wearing rather than not listed (longevity)
Very close colour · Matte
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than cool undertone · Plum rather than pink · Long-wearing rather than not listed (longevity) · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$7.81 · out of stockView at WalmartSephoraCosts $14 moreMatches: Same cool undertoneClaims comfort
Differences: Berry rather than pinkOpaque rather than sheer (opacity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Berry rather than pink · Opaque rather than sheer (opacity) · Does not claim hydration
Retailer shade note: deep wine
Medium confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $4 moreMatches: Claims transfer resistanceClaims comfortBoth claim hydration
Differences: Warm rather than cool undertonePlum rather than pinkBuildable rather than sheer (opacity)
Close colour · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than cool undertone · Plum rather than pink · Buildable rather than sheer (opacity) · Long-wearing rather than not listed (longevity)
Retailer shade note: warm plum
Medium confidence· Digital match
Violette_Fr LIP NECTAR Hydrating Lip Stain
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$10 less (40%)Matches: Same cool undertoneBoth claim hydration
Differences: Berry rather than pinkOpaque rather than sheer (opacity)Long-wearing rather than not listed (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Berry rather than pink · Opaque rather than sheer (opacity) · Long-wearing rather than not listed (longevity)
Retailer shade note: blackened berry
Medium confidence· Digital match
Juvia's Place The Berries Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Noticeably different swatch colourBrown rather than pinkBuildable rather than sheer (opacity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than pink · Buildable rather than sheer (opacity) · 10-hour wear rather than not listed (longevity)
Retailer shade note: burgundy brown
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Noticeably different swatch colourBerry rather than pinkBuildable rather than sheer (opacity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than pink · Buildable rather than sheer (opacity) · 10-hour wear rather than not listed (longevity)
Retailer shade note: deep intense berry
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautySephora$9 less (36%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: Red rather than pinkOpaque rather than sheer (opacity)10-hour wear rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Red rather than pink · Opaque rather than sheer (opacity) · 10-hour wear rather than not listed (longevity)
Retailer shade note: matte burgundy red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $17 moreMatches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: Plum rather than pinkOpaque rather than sheer (opacity)Long-wearing rather than not listed (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Plum rather than pink · Opaque rather than sheer (opacity) · Long-wearing rather than not listed (longevity)
Retailer shade note: deep garnet
Medium confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)$11.01 less (44%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: Brown rather than pink16-hour wear rather than not listed (longevity)Does not claim hydration
Slight colour difference
Ingredients (not scored): 2% ingredient overlap
Differences: Brown rather than pink · 16-hour wear rather than not listed (longevity) · Does not claim hydration
Retailer shade note: deep chocolate brown
Medium confidence· Digital match
Maybelline Super Stay Vinyl Ink Liquid Lipcolor
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beautyfrom $13.99 · product priceView at Ulta BeautySephoraCosts $23 moreMatches: Same opacity: sheerBoth claim hydration
Differences: Noticeably different swatch colourLighterWarm rather than cool undertone
Slight colour difference · Matte · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · Brown rather than pink · 10-hour wear rather than not listed (longevity)
Retailer shade note: warm berry brown
Medium confidence· Digital match
Valentino Spike Valentino Buttery Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraCVS$18 less (72%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: Noticeably different swatch colourMauve rather than pinkBuildable rather than sheer (opacity)
Visibly different colour · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than pink · Buildable rather than sheer (opacity) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Medium confidence· Digital match
e.l.f. Cosmetics Glossy Lip Stain
Every store that sells this shade · prices as last checked
Walgreens$7View at WalgreensCVS$7View at CVSSephoraCosts $1 moreMatches: Same cool undertoneClaims comfort
Differences: Brown rather than pinkOpaque rather than sheer (opacity)Long-wearing rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than pink · Opaque rather than sheer (opacity) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: rich brown with cool berry hues
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyUlta Beauty$10 less (40%)Matches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourBerry rather than pinkOpaque rather than sheer (opacity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Berry rather than pink · Opaque rather than sheer (opacity) · Long-wearing rather than not listed (longevity)
Retailer shade note: rich berry shade
Medium confidence· Digital match
Juvia's Place The Berries Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephoraCosts $2 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourBerry rather than pinkLong-wearing rather than not listed (longevity)
Visibly different colour
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than pink · Long-wearing rather than not listed (longevity)
Retailer shade note: deep berry
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautySephoraSame priceMatches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Noticeably different swatch colourLighterBerry rather than pink
Visibly different colour · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Berry rather than pink · Buildable rather than sheer (opacity) · 12-hour wear rather than not listed (longevity)
Retailer shade note: deep berry
Medium confidence· Digital match
Rare Beauty Soft Pinch Lip Oil Stick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraShowing 12 of 29 matches
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick in Give Em Backtalk, against Kosas Wet Stick Moisturizing Shiny Sheer Lipstick with Ceramides in Bikini Blaze. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick in Give Em Backtalk.
Weighted ingredient similarity 2%. Ingredients only affect results through the filters.
SephoraYour shade $25 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
