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Natural Fluid Foundation NY 10 dupes and alternatives Kryolan Professional Makeup

Very deep · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free29No drying alcohol26Vegan11Cruelty-free11Oil-free1With SPF1Mineral4

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31 matches

Only showing matches without talc.

Closest shade match: L'Oréal Paris True Match Super-Blendable Foundation W10.5 Warm Deep

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Kryolan Professional Makeup
NY 10Change shade
Depth and undertone: Very deep · Warm · yellow
Finish and coverage: Natural · Light coverage
The match
L'Oréal Paris
W10.5 Warm Deep
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
Shade match
92out of 100
Colour
88
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$13.99Ulta BeautyUlta Beauty
$37.51 less (73%)

Your shade $51.50 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Milani Conceal + Perfect Blur Out Skin Tint Stick 023

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Kryolan Professional Makeup
NY 10Change shade
Depth and undertone: Very deep · Warm · yellow
Finish and coverage: Natural · Light coverage
The match
Milani
023
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
91out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
85
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$18.49Ulta BeautyUlta Beauty
$33.01 less (64%)

Your shade $51.50 at Ulta Beauty · product price; shade not separately priced · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · BLK/OPL

    TRUE COLOR Pore Perfecting Liquid Foundation

    Black Walnut
    Shade match 81
    $14.95Ulta BeautyUlta Beauty$36.55 less (71%)

    Matches: Same natural finishSame light coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Refy

    Skin Base Hydrating Gel Skin Tint

    260N
    Shade match 84
    $40SephoraSephora$11.50 less (22%)

    Matches: Very close colourSame natural finishSame light coverage

    Differences: Neutral rather than warm undertoneNot marketed for dry/oily skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for dry/oily skin

    Retailer shade note: deep with neutral tones

    Medium confidence· Digital match

    View match
  3. #5 · Ogee

    Complexion Perfecting Serum Foundation

    Spruce 12.75N
    Shade match 78
    $49Ulta BeautyUlta Beauty(product price)$2.50 less (5%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Medium rather than light coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    78
    Finish & visual result
    93
    Wear & performance
    100
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: deep, bronze undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Timeless Hydrating Foundation

    61N Espresso Neutral
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)$9.50 less (18%)

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than light coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Timeless Hydrating Foundation

    62H Espresso Honey
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)$9.50 less (18%)

    Matches: Same warm undertoneSame natural finishClaims a blurring effect

    Differences: Buildable rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    100

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than light coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    63 Rich Warm
    Shade match 85
    $8Ulta BeautyUlta Beauty(product price)$43.50 less (84%)

    Matches: Same warm undertoneSame natural finishClaims long-wearing

    Differences: Slightly deeperMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Medium rather than light coverage · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: rich with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · BLK/OPL

    TRUE COLOR Pore Perfecting Liquid Foundation

    Ebony Brown
    Shade match 70
    $14.95Ulta BeautyUlta Beauty$36.55 less (71%)

    Matches: Same natural finishSame light coverageClaims a blurring effect

    Differences: Slightly cooler undertoneNo skin-like finish claimed

    Score details
    Shade match
    70
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Jung Saem Mool

    Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    47N Rich
    Shade match 88
    $32SephoraSephora$19.50 less (38%)

    Matches: Near-identical swatch colourSame natural finishClaims long-wearing

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral rich

    Medium confidence· Digital match

    View match
  9. #11 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 37
    Shade match 89
    $46.90Ulta BeautyUlta Beauty(product price)$4.60 less (9%)

    Matches: Very close colourClaims a blurring effectClaims long-wearing

    Differences: Matte rather than natural finishBuildable rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #12 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 126 Espresso
    Shade match 81
    $39Ulta BeautyUlta Beauty(product price)$12.50 less (24%)

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    81
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. #13 · Tower 28 Beauty

    SunnyDays Skin Tint

    65 Topanga
    Shade match 70
    $32SephoraSephora$19.50 less (38%)

    Matches: Same natural finishSame light coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneNot marketed for combination/oily skin

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination/oily skin

    Retailer shade note: rich with red undertones

    Medium confidence· Digital match

    View match
  12. #14 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    17 Neutral
    Shade match 84
    $52SephoraSephoraCosts $0.50 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Ganache
    Shade match 81
    $49SephoraSephora$2.50 less (5%)

    Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing

    Differences: Neutral rather than warm undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin

    Retailer shade note: richest with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N11 Neutral Deep
    Shade match 76
    $13.99Ulta BeautyUlta Beauty(product price)$37.51 less (73%)

    Matches: Same natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    76
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  15. #17 · Make Up For Ever

    Super Boost Lightweight Moisturizing Skin Tint

    18
    Shade match 73
    $36SephoraSephora$15.50 less (30%)

    Matches: Same light coverageBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than warm undertoneRadiant rather than natural finish

    Score details
    Shade match
    73
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Radiant rather than natural finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Essence

    Foundation Stick

    330
    Shade match 88
    $6.99Ulta BeautyUlta Beauty(product price)$44.51 less (86%)

    Matches: Same warm undertone

    Differences: Slightly lighterMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  17. #19 · Urban Decay

    Hydromaniac Hydrating Dewy Foundation

    90
    Shade match 77
    $35SephoraSephora$16.50 less (32%)

    Matches: Same natural finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly deeperNeutral rather than warm undertoneMedium rather than light coverage

    Score details
    Shade match
    77
    Finish & visual result
    85
    Wear & performance
    60
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Medium rather than light coverage · Not marketed for combination/oily/sensitive skin

    Retailer shade note: ultra-deep neutral

    Medium confidence· Digital match

    View match
  18. #20 · Ogee

    Complexion Perfecting Serum Foundation

    Acacia 12.25C
    Shade match 64
    $49Ulta BeautyUlta Beauty(product price)$2.50 less (5%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly lighterSlightly cooler undertoneMedium rather than light coverage

    Score details
    Shade match
    64
    Finish & visual result
    93
    Wear & performance
    100
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Medium rather than light coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: deep, red undertones

    Medium confidence· Digital match

    View match
  19. #21 · Essence

    Foundation Stick

    280
    Shade match 87
    $6.99Ulta BeautyUlta Beauty(product price)$44.51 less (86%)

    Matches: Very close colour

    Differences: Neutral rather than warm undertoneMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deepest 2N
    Shade match 79
    $24Ulta BeautyUlta Beauty(product price)$27.50 less (53%)

    Matches: Same natural finishClaims a blurring effectClaims not settling into lines

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed

    Retailer shade note: Deepest with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    8N
    Shade match 88
    $49SephoraSephora$2.50 less (5%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than light coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  22. #24 · Westman Atelier

    Vital Skin Medium Coverage Multi-Use Foundation Stick

    Atelier XIII
    Shade match 75
    $68SephoraSephoraCosts $16.50 more

    Matches: Same natural finishBoth claim a skin-like finish

    Differences: Slightly lighterNeutral rather than warm undertoneMedium rather than light coverage

    Score details
    Shade match
    75
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: Deep neutral undertone

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC65
    Shade match 90
    $46Ulta BeautyUlta Beauty(product price)$5.50 less (11%)

    Matches: Same warm undertoneClaims a blurring effectClaims 12-hour wear

    Differences: Radiant rather than natural finishFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    46
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than light coverage · No skin-like finish claimed

    Retailer shade note: dark deep espresso with rich undertone for deep dark skin

    Medium confidence· Digital match

    View match
  24. #26 · Sigma Beauty

    Skin Perfector Hydrating Tint

    6 - Dark Rich
    Shade match 78
    $27.30$39Ulta BeautyUlta Beauty$24.20 less (47%)

    Matches: Same natural finishClaims long-wearingBoth claim a lightweight feel

    Differences: Buildable rather than light coverageNo skin-like finish claimedNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    20

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Buildable rather than light coverage · No skin-like finish claimed · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  25. #27 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    20N Ventura
    Shade match 86
    $36SephoraSephora$15.50 less (30%)

    Matches: Very close colourClaims 16-hour wearBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Rich Neutral

    Medium confidence· Digital match

    View match
  26. #28 · CoverGirl

    Simply Ageless Skin Perfector Essence Foundation

    Deep
    Shade match 65
    $21.49Ulta BeautyUlta Beauty$30.01 less (58%)

    Matches: Same natural finishSame light coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  27. #29 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 9 - NEUN
    Shade match 84
    $52Ulta BeautyUlta BeautyCosts $0.50 more

    Matches: Similar undertone (neutral vs warm)Both claim a skin-like finishClaims long-wearing

    Differences: Radiant rather than natural finishFull rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than light coverage

    Retailer shade note: Deep/Dark Warm Neutral

    Medium confidence· Digital match

    View match
  28. #30 · LYS Beauty

    Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    DPN6
    Shade match 79
    $28SephoraSephora$23.50 less (46%)

    Matches: Both claim a skin-like finishClaims a blurring effectClaims long-wearing

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    79
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Medium rather than light coverage · Not marketed for normal/sensitive skin

    Retailer shade note: deep espresso - rich brown skin with neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC65
    Shade match 89
    $39SephoraSephora$12.50 less (24%)

    Matches: Same warm undertoneClaims a blurring effectClaims 12-hour wear

    Differences: Slightly lighterMatte rather than natural finishFull rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    46
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: dark deep espresso with rich undertones for deep dark skin

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Kryolan Professional Makeup Natural Fluid Foundation NY 10 (Very deep · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    51 Deep Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 51 Deep Peach

    • Very close colour
    • Very deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Very close colour
    • Very deep

    $12

    Ulta BeautyView at Ulta Beauty
  3. CoverGirl TruBlend Undercover Concealer

    Deep Golden

    CoverGirl TruBlend Undercover Concealer, shade Deep Golden

    • Close colour
    • Very deep · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16 Deep

    • Close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    560W

    Rare Beauty Liquid Touch Brightening Concealer, shade 560W

    • Close colour
    • Very deep · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  6. NARS Soft Matte Complete Concealer

    Dark Coffee

    NARS Soft Matte Complete Concealer, shade Dark Coffee

    • Close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Super-Blendable Foundation in W10.5 Warm Deep, against Kryolan Professional Makeup Natural Fluid Foundation in NY 10. Every attribute compared, with its share of the score.

ComparedYour shadeNY 10Closest shade matchW10.5 Warm DeepScore
Shade match55% of overall92
Colour88#5e4034#623d2eVery close colourColour difference 2.6 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 85/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in W10.5 Warm Deep.

Same or better

  • $37.51 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than light coverage
  • Both claim a skin-like finish

Different

  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Why the closest overall alternative works

Milani Conceal + Perfect Blur Out Skin Tint Stick in 023, against Kryolan Professional Makeup Natural Fluid Foundation in NY 10. Every attribute compared, with its share of the score.

ComparedYour shadeNY 10Closest overall alternative023Score
Shade match55% of overall91
Colour87#5e4034#593a2aVery close colourColour difference 2.7 (0 is identical)
Depth93Very deepVery deepSameDepth difference: 3.6
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100NaturalNaturalSameSame natural finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 91/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect Blur Out Skin Tint Stick in 023.

Same or better

  • $33.01 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Buildable rather than light coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high
View full match

Where to buy

Closest shade match

L'Oréal Paris True Match Super-Blendable Foundation W10.5 Warm Deep

Match price
$13.99Ulta BeautyUlta Beauty
$37.51 less (73%)

Your shade $51.50 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Milani Conceal + Perfect Blur Out Skin Tint Stick 023

Match price
$18.49Ulta BeautyUlta Beauty
$33.01 less (64%)

Your shade $51.50 at Ulta Beauty · product price; shade not separately priced · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.