Deep tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Formulation
Avoid an ingredient
11 of 30 matches
Only showing matches with full coverage, without talc.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beautyfrom $38 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$38.11 less (91%)Matches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than warm undertone
Very close colour · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than warm undertone
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta Beauty
SephoraSame priceMatches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Contains listed fragrance
Retailer shade note: deep skin with warm, golden undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$38.11 less (91%)Matches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than warm undertone
Very close colour · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than warm undertone
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautySephoraCosts $11 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishNot marketed for combination skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Deep with Peachy Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishNo blurring effect claimedContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for very deep warm skin with a golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Same natural finishSame full coverageBoth claim transfer resistance
Differences: Olive rather than warm undertoneNo blurring effect claimedNot marketed for oily skin
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Olive rather than warm undertone · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: D2 - deep with warm undertones, and an olive tone
High confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame full coverageClaims a skin-like finish
Differences: Neutral rather than warm undertoneMatte rather than natural finishNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for deep neutral skin with a subtle red hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraSame priceMatches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance
Differences: Olive rather than warm undertoneMatte rather than natural finishContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Olive rather than warm undertone · Matte rather than natural finish · Contains listed fragrance
Retailer shade note: deep skin with very warm, golden or olive undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$3 less (7%)Matches: Same warm undertoneSame full coverageBoth claim transfer resistance
Differences: Slightly lighterMatte rather than natural finishNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: deep with peachy golden undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy's
Walmart$30.03 less (72%)Matches: Very close colourSame full coverageBoth claim long-wearing
Differences: Neutral rather than warm undertoneMatte rather than natural finishNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartThe closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 082 (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Umber 9
$39
Butterscotch 7.5 Golden
$31
Dark 5W
$31
Tone 8.2 W
$32
14.5 Deep
$36
6W
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
LORAC PRO Soft Focus Longwear Foundation in 22, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 082. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To LORAC PRO Soft Focus Longwear Foundation in 22.
14 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
