Deep tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta Beauty
Macy's$39.50View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beautyfrom $38 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$38.11 less (91%)Matches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than warm undertone
Very close colour · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than warm undertone
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta Beauty
SephoraSame priceMatches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Contains listed fragrance
Retailer shade note: deep skin with warm, golden undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$38.11 less (91%)Matches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than warm undertone
Very close colour · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than warm undertone
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty(product price)Costs $11 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with warm golden undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty$7 less (17%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: honey
High confidence· Digital match
Ciele tint & PROTECT medium coverage serum foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraSephoraCosts $4 moreMatches: Same warm undertoneSame natural finishBoth claim a blurring effect
Differences: Medium rather than full coverageNot marketed for combination skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for combination skin
Retailer shade note: deep skin with warm/yellow undertones
High confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)$18 less (43%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for dark tan skin w/ warm undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $11 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishNot marketed for combination skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Deep with Peachy Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishNo blurring effect claimedContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for very deep warm skin with a golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty$7 less (17%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)Costs $21 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Luminous rather than natural finishNo blurring effect claimed
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish · No blurring effect claimed
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: warm neutral
High confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$44View at Ulta BeautySephoraCosts $27 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: tan to deep peach
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty(product price)$18 less (43%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for dark tan skin w/ golden undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$26.01 less (62%)Matches: Near-identical swatch colourSame natural finishSame full coverage
Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim transfer resistance
Looks identical · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
J.Cat Beauty Aquasurance Compact Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Same natural finishSame full coverageBoth claim transfer resistance
Differences: Olive rather than warm undertoneNo blurring effect claimedNot marketed for oily skin
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Olive rather than warm undertone · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: D2 - deep with warm undertones, and an olive tone
High confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephora$2 less (5%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 44% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: for tan to deep skin with warm yellow undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty$40View at Ulta BeautyUlta Beauty$26 less (62%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 36% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame full coverageClaims a skin-like finish
Differences: Neutral rather than warm undertoneMatte rather than natural finishNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for deep neutral skin with a subtle red hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraSame priceMatches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance
Differences: Olive rather than warm undertoneMatte rather than natural finishContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Olive rather than warm undertone · Matte rather than natural finish · Contains listed fragrance
Retailer shade note: deep skin with very warm, golden or olive undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $11 moreMatches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephora$2 less (5%)Matches: Same warm undertoneSame full coverageBoth claim long-wearing
Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 44% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: for tan to deep skin with warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephora$4 less (10%)Matches: Similar undertone (neutral vs warm)Claims a skin-like finishBoth claim a blurring effect
Differences: Matte rather than natural finishMedium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage
Retailer shade note: neutral peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$3 less (7%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishMedium rather than full coverageNo blurring effect claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: deep complexion with warm golden undertone
High confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$3 less (7%)Matches: Same warm undertoneSame full coverageBoth claim transfer resistance
Differences: Slightly lighterMatte rather than natural finishNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: deep with peachy golden undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty$18 less (43%)Matches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Neutral rather than warm undertoneMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: Deep with neutral undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta Beauty
Walmart$30.03 less (72%)Matches: Very close colourSame full coverageBoth claim long-wearing
Differences: Neutral rather than warm undertoneMatte rather than natural finishNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartShowing 12 of 28 matches
The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 082 (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Umber 9
$39
Butterscotch 7.5 Golden
$31
Dark 5W
$31
Tone 8.2 W
$32
14.5 Deep
$36
6W
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Warm Dark 26, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 082. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Warm Dark 26.
1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.
LORAC PRO Soft Focus Longwear Foundation in 22, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 082. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To LORAC PRO Soft Focus Longwear Foundation in 22.
14 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Warm Dark 26
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
LORAC PRO Soft Focus Longwear Foundation 22
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
