Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 098 dupes and alternatives KVD Beauty
4.0 (1,696)·Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Medium rather than full coverage· Does not claim transfer resistance· Not marketed for oily skin
Score details
Shade match
92
Finish & visual result
85
Wear & performance
82
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deeper skin with neutral undertones
Matches: Very close colour· Same neutral undertone· Same full coverage
Differences: Matte rather than natural finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
70
Wear & performance
61
Skin suitability
87
Very close colour · Matte · Full coverage
Ingredients (not scored): 44% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: for very deep skin with neutral undertones
Matches: Same neutral undertone· Same natural finish· Both claim a blurring effect
Differences: Slightly deeper· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
84
Finish & visual result
85
Wear & performance
82
Skin suitability
40
Close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for very deep skin with neutral undertones
Matches: Same neutral undertone· Same natural finish· Claims a skin-like finish
Differences: Medium rather than full coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
73
Wear & performance
72
Skin suitability
40
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin · Contains drying alcohol
$14Ulta Beauty(product price)$28 less (67%)3.5 (10)
Matches: Very close colour· Both claim a blurring effect· Both claim long-wearing
Differences: Olive rather than neutral undertone· Matte rather than natural finish· Buildable rather than full coverage
Score details
Shade match
83
Finish & visual result
73
Wear & performance
82
Skin suitability
76
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 33% ingredient overlap
Differences: Olive rather than neutral undertone · Matte rather than natural finish · Buildable rather than full coverage · Does not claim transfer resistance
Retailer shade note: dark or deep skin tones with an olive undertone
Matches: Same natural finish· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly deeper· Slightly cooler undertone· Medium rather than full coverage
Score details
Shade match
80
Finish & visual result
85
Wear & performance
82
Skin suitability
40
Close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for very deep skin with cool undertones
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Medium rather than full coverage· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
95
Finish & visual result
67
Wear & performance
70
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin
Retailer shade note: deepest with neutral undertones
Matches: Same neutral undertone· Both claim long-wearing· Both claim transfer resistance
Differences: Slightly lighter· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
55
Wear & performance
86
Skin suitability
87
Close colour · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance
Matches: Same neutral undertone· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
73
Wear & performance
54
Skin suitability
87
Close colour · Matte · Buildable coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 098 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 477N Mahogany, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 098. Every attribute compared, with its share of the score.
ComparedYour shadeDeep 098Closest match477N MahoganyHow they compareScore
Shade match55% of overall97
Colour60%95#572e12#582d14Looks identicalColour difference 1.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared85
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type100%40Combination, oilyNormal, dry, combinationBoth marketed for combination skin
Overall match 89/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $3 more
Walgreens
