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Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 098 dupes and alternatives KVD Beauty

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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  • Liquid0
  • Stick1
  • Powder0
  • Cushion0
  • Serum0

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with light coverage.

Closest shade matchClosest overall alternative: Well People Supernatural Complexion Stick 46 Rich Neutral

The equivalent shade and the most similar foundation overall.

Your shade
KVD Beauty
Deep 098Change shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Full coverage
The match
Well People
46 Rich Neutral
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Light coverage
Overall match
82out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
66
Wear (Wear & performance)
54
Skin (Skin suitability)
76
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$18.20Ulta BeautyUlta Beauty
$23.80 less (57%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 098 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Very close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC63

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC63

    • Very close colour
    • Rich deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Very close colour
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Very close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    26N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N

    • Close colour
    • Rich deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6N

    • Close colour
    • Rich deep · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Well People Supernatural Complexion Stick in 46 Rich Neutral, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 098. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 098Closest match46 Rich NeutralScore
Shade match55% of overall97
Colour95#572e12#5a2d12Looks identicalColour difference 1.4 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.3
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared66
Finish100NaturalNaturalSameSame natural finish
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 82/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Supernatural Complexion Stick in 46 Rich Neutral.

Same or better

  • $23.80 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Both claim a lightweight feel

Different

  • Light rather than full coverage
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none
View full match

Where to buy 46 Rich Neutral

Best price
$18.20Ulta BeautyUlta Beauty
$23.80 less (57%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.