Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 098 dupes and alternatives KVD Beauty
4.0 (1,696)·Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same full coverage
Differences: Matte rather than natural finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
70
Wear & performance
61
Skin suitability
87
Very close colour · Matte · Full coverage
Ingredients (not scored): 44% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: for very deep skin with neutral undertones
$14Ulta Beauty(product price)$28 less (67%)3.5 (10)
Matches: Very close colour· Both claim a blurring effect· Both claim long-wearing
Differences: Olive rather than neutral undertone· Matte rather than natural finish· Buildable rather than full coverage
Score details
Shade match
83
Finish & visual result
73
Wear & performance
82
Skin suitability
76
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 33% ingredient overlap
Differences: Olive rather than neutral undertone · Matte rather than natural finish · Buildable rather than full coverage · Does not claim transfer resistance
Retailer shade note: dark or deep skin tones with an olive undertone
Matches: Same neutral undertone· Both claim long-wearing· Both claim transfer resistance
Differences: Slightly lighter· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
55
Wear & performance
86
Skin suitability
87
Close colour · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance
Matches: Same neutral undertone· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
73
Wear & performance
54
Skin suitability
87
Close colour · Matte · Buildable coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 098 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 47 Deep Neutral, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 098. Every attribute compared, with its share of the score.
ComparedYour shadeDeep 098Closest shade match47 Deep NeutralHow they compareScore
Shade match55% of overall95
Colour60%92#572e12#55280bVery close colourColour difference 2.0 (0 is identical)
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared78
Longevity30%70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type100%80Combination, oilyCombination, normal, oily, sensitiveBoth marketed for combination/oily skin
Overall match 84/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
TIRTIR Mask Fit AI Filter Cushion in 51N FUDGE, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 098. Every attribute compared, with its share of the score.
ComparedYour shadeDeep 098Closest overall alternative51N FUDGEHow they compareScore
Shade match55% of overall87
Colour60%80#572e12#4c2814Close colourColour difference 3.6 (0 is identical)
Overall match 85/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $10 more
Walgreens
Walmart
