Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 098 dupes and alternatives KVD Beauty
4.0 (1,696)·Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Same natural finish· Claims a skin-like finish
Differences: Medium rather than full coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
73
Wear & performance
72
Skin suitability
40
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin · Contains drying alcohol
$14Ulta Beauty(product price)$28 less (67%)3.5 (10)
Matches: Very close colour· Both claim a blurring effect· Both claim long-wearing
Differences: Olive rather than neutral undertone· Matte rather than natural finish· Buildable rather than full coverage
Score details
Shade match
83
Finish & visual result
73
Wear & performance
82
Skin suitability
76
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 33% ingredient overlap
Differences: Olive rather than neutral undertone · Matte rather than natural finish · Buildable rather than full coverage · Does not claim transfer resistance
Retailer shade note: dark or deep skin tones with an olive undertone
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Medium rather than full coverage· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
95
Finish & visual result
67
Wear & performance
70
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin
Retailer shade note: deepest with neutral undertones
Matches: Same neutral undertone· Both claim long-wearing· Both claim transfer resistance
Differences: Slightly lighter· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
55
Wear & performance
86
Skin suitability
87
Close colour · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance
The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 098 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Well People Supernatural Complexion Stick in 46 Rich Neutral, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 098. Every attribute compared, with its share of the score.
ComparedYour shadeDeep 098Closest shade match46 Rich NeutralHow they compareScore
Shade match55% of overall97
Colour60%95#572e12#5a2d12Looks identicalColour difference 1.4 (0 is identical)
Overall match 82/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Always On Skin-Balancing Foundation in D20N, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 098. Every attribute compared, with its share of the score.
ComparedYour shadeDeep 098Closest overall alternativeD20NHow they compareScore
Shade match55% of overall95
Colour60%92#572e12#5a2f0cVery close colourColour difference 2.0 (0 is identical)
Overall match 87/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta BeautyCosts $6 more
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