Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 074 dupes and alternatives KVD Beauty
4.0 (1,696)·Medium tan · Olive · neutral olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same natural finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
85
Wear & performance
63
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Radiant rather than natural finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
73
Wear & performance
100
Skin suitability
0
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains listed fragrance
Matches: Very close colour· Same natural finish· Both claim long-wearing
Differences: Slightly warmer undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
74
Wear & performance
86
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
85
Wear & performance
82
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
85
Wear & performance
82
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin · Contains drying alcohol
$16Ulta Beauty(product price)$26 less (62%)4.3 (699)
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
87
Finish & visual result
93
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Matches: Very close colour· Same natural finish· Both claim long-wearing
Differences: Slightly warmer undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
74
Wear & performance
86
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
87
Finish & visual result
93
Wear & performance
51
Skin suitability
38
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: tan warm skin with golden undertones
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Matte rather than natural finish· Buildable rather than full coverage
Score details
Shade match
86
Finish & visual result
73
Wear & performance
68
Skin suitability
76
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 36% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than full coverage · Does not claim transfer resistance · Contains listed fragrance
$12.99Ulta Beauty(product price)$29.01 less (69%)4.4 (41,209)
Matches: Near-identical swatch colour· Same full coverage· Both claim long-wearing
Differences: Slightly warmer undertone· Matte rather than natural finish· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
70
Wear & performance
68
Skin suitability
50
Looks identical · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
$12.99Ulta Beauty(product price)$29.01 less (69%)4.4 (41,209)
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Slightly warmer undertone· Matte rather than natural finish· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
70
Wear & performance
68
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same natural finish
Differences: Slightly warmer undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
74
Wear & performance
40
Skin suitability
80
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Matches: Near-identical swatch colour· Same natural finish· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Light rather than full coverage· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
66
Wear & performance
54
Skin suitability
76
Looks identical · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than olive undertone · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Light rather than full coverage· No long-wear claim
Score details
Shade match
89
Finish & visual result
78
Wear & performance
40
Skin suitability
50
Very close colour · Natural · Light coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
$39.50Ulta Beauty(product price)$2.50 less (6%)4.4 (15,124)
Matches: Very close colour· Claims not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
62
Wear & performance
51
Skin suitability
100
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
Retailer shade note: tan skin w/ neutral to golden undertones
Matches: Very close colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
54
Skin suitability
76
Very close colour · Matte · Medium coverage
Ingredients (not scored): 36% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
$13.99Ulta Beauty(product price)$28.01 less (67%)4.3 (33,167)
Matches: Near-identical swatch colour· Same natural finish· Claims a skin-like finish
Differences: Neutral rather than olive undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
67
Wear & performance
40
Skin suitability
76
Looks identical · Natural · Medium coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Both claim long-wearing
Differences: Matte rather than natural finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
55
Wear & performance
68
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin
Differences: Slightly warmer undertone· Matte rather than natural finish· Buildable rather than full coverage
Score details
Shade match
90
Finish & visual result
62
Wear & performance
40
Skin suitability
87
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Both claim a lightweight feel
Differences: Slightly warmer undertone· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
67
Wear & performance
54
Skin suitability
0
Looks identical · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/oily skin
Retailer shade note: tan to dark shade, warm undertone
$20.99Ulta Beauty(product price)$21.01 less (50%)4.3 (8,122)
Matches: Near-identical swatch colour
Differences: Slightly warmer undertone· Radiant rather than natural finish· Light rather than full coverage
Score details
Shade match
90
Finish & visual result
40
Wear & performance
40
Skin suitability
76
Looks identical · Radiant · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol
The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 074 (Medium tan · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
MAC Cosmetics Studio Fix Powder Plus Foundation in C8, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Tan 074. Every attribute compared, with its share of the score.
ComparedYour shadeTan 074Closest matchC8How they compareScore
Shade match55% of overall96
Colour60%94#b98357#bd8258Very close colourColour difference 1.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall58
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type100%87Combination, oilyNormal, combination, oilyBoth marketed for combination/oily skin
Overall match 86/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $5 more
