Deep · Neutral · balanced undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
29 of 31 matches
Only showing matches made for combination skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $13 moreMatches: Same neutral undertoneSame full coverageBoth claim a blurring effect
Differences: Matte rather than natural finish
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: D4.5 - Deep with neutral undertone
High confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty$21 less (50%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Buildable rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
High confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetSephora$14 less (33%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: mocha neutral - dark brown skin with neutral undertones
High confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephoraCosts $27 moreMatches: Same neutral undertoneSame full coverageBoth claim transfer resistance
Differences: Slightly deeperMatte rather than natural finishNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · No blurring effect claimed · Contains listed fragrance
Retailer shade note: deep with neutral undertones
High confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Same priceMatches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Slightly deeperRadiant rather than natural finishNo blurring effect claimed
Close colour · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · No blurring effect claimed
Retailer shade note: very deep with neutral to red undertone for very rich skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Very close colourSame neutral undertoneBoth claim transfer resistance
Differences: Matte rather than natural finishMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed
Retailer shade note: deepest with neutral rich-brown undertones
High confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy's
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta BeautyCosts $0.50 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Slightly deeperMatte rather than natural finishDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Does not claim transfer resistance
Retailer shade note: for very deep skin with neutral bronze undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty$21 less (50%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly deeperBuildable rather than full coverageNo blurring effect claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
High confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyTarget$30View at TargetUlta Beauty(product price)$22 less (52%)Matches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Same neutral undertoneSame full coverageBoth claim transfer resistance
Differences: Matte rather than natural finishNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed
Retailer shade note: for very deep neutral skin with a subtle red hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta BeautySame priceMatches: Same natural finishBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance
Close colour · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty$29.01 less (69%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$9.95 · out of stockView at WalmartUlta Beauty$12.99View at Ulta BeautySephoraCosts $8 moreMatches: Same natural finishBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: Very deep with cool undertones
High confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Same natural finishBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly deeperSlightly cooler undertoneMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: Extra deep with cool undertones
High confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraSame priceMatches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance
Differences: Slightly deeperSlightly warmer undertoneMatte rather than natural finish
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Matte rather than natural finish · Contains listed fragrance
Retailer shade note: deeper skin with very warm, rosy undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (5%)Matches: Very close colourSame full coverageClaims a skin-like finish
Differences: Slightly warmer undertoneMatte rather than natural finishNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: dark brown skin w/ golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)$27.50 less (65%)Matches: Same full coverageBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly deeperMatte rather than natural finishDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: deep shade
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$8.21View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautyWalmart$30.02 less (71%)Matches: Same full coverageBoth claim transfer resistanceBoth claim a lightweight feel
Differences: Slightly cooler undertoneMatte rather than natural finishNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · No blurring effect claimed
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at Target
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartSephoraCosts $27 moreMatches: Same full coverageBoth claim transfer resistanceBoth claim a lightweight feel
Differences: Slightly cooler undertoneMatte rather than natural finishNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · No blurring effect claimed · Contains listed fragrance
Retailer shade note: deep with cool undertones
High confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Same priceMatches: Same full coverageBoth claim long-wearingBoth claim transfer resistance
Differences: Slightly warmer undertoneRadiant rather than natural finishNo blurring effect claimed
Close colour · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No blurring effect claimed
Retailer shade note: very deep with rich golden undertone for very rich skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $27 moreMatches: Same full coverageBoth claim transfer resistanceBoth claim a lightweight feel
Differences: Olive rather than neutral undertoneMatte rather than natural finishNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Olive rather than neutral undertone · Matte rather than natural finish · No blurring effect claimed · Contains listed fragrance
Retailer shade note: deep with olive undertones
High confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)$24.01 less (57%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Radiant rather than natural finishNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Radiant · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Radiant rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at WalmartTarget$13.99View at TargetWalgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta Beauty
CVS$17.99View at CVSSephoraCosts $10 moreMatches: Same natural finishBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance
Close colour · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: deep with cool rose undertones
High confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty$21 less (50%)Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing
Differences: Slightly deeperSlightly cooler undertoneBuildable rather than full coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
High confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta BeautyTarget$30View at TargetUlta Beauty(product price)Same priceMatches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly cooler undertoneRadiant rather than natural finishMedium rather than full coverage
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance
Retailer shade note: deep with cool undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Same full coverageBoth claim transfer resistanceClaims not settling into lines
Differences: Slightly cooler undertoneMatte rather than natural finishNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · No blurring effect claimed
Retailer shade note: for very deep cool skin with a red hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $2 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishLight rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Light rather than full coverage · Does not claim transfer resistance
Retailer shade note: Deep with neutral cool undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraShowing 12 of 27 matches
The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 088 (Deep · Neutral · balanced undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Bronze
$11.99
15
$42
Dark Coffee
$10.99
15 Deep
$36
44.0 Deep Natural
$30
540C
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Essence Foundation Stick in 260, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 088. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Essence Foundation Stick in 260.
6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Radiance Serum Powered Foundation in NC63, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 088. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Radiance Serum Powered Foundation in NC63.
11 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Essence Foundation Stick 260
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
MAC Cosmetics Studio Radiance Serum Powered Foundation NC63
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
