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Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 090 dupes and alternatives KVD Beauty

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Essence Foundation Stick 260

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KVD Beauty
Deep 090Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
The match
Essence
260
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
95out of 100
Colour
93
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$6.99Ulta BeautyUlta Beauty
$35.01 less (83%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Hourglass Ambient Soft Glow Foundation 14

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KVD Beauty
Deep 090Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
The match
Hourglass
14
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
93
Wear (Wear & performance)
100
Skin (Skin suitability)
76
Best price
$60SephoraSephora
Costs $18 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Powder Foundation

    Tanzania - Dark 3
    Shade match 93
    $20Ulta BeautyUlta Beauty(product price)$22 less (52%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  2. Shade match 90
    $42SephoraSephoraSame price

    Matches: Same neutral undertoneSame full coverageBoth claim transfer resistance

    Differences: Matte rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed

    Retailer shade note: for deep neutral skin with a subtle golden hue

    High confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I am Magic Powder Foundation

    Katsina - Dark 2
    Shade match 87
    $20Ulta BeautyUlta Beauty(product price)$22 less (52%)

    Matches: Same neutral undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly deeperMatte rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  4. Shade match 83
    $50SephoraSephoraCosts $8 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Very deep with cool undertones

    High confidence· Digital match

    View match
  5. Shade match 87
    $42.50Ulta BeautyUlta BeautyCosts $0.50 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance

    Retailer shade note: for deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · ILIA

    True Skin Serum Foundation

    Kapiti SF12
    Shade match 90
    $56SephoraSephoraCosts $14 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly deeperMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: very deep with red golden undertones

    High confidence· Digital match

    View match
  7. Shade match 83
    $15.99Ulta BeautyUlta Beauty(product price)$26.01 less (62%)

    Matches: Same neutral undertoneSame full coverageBoth claim transfer resistance

    Differences: Slightly lighterMatte rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · No blurring effect claimed

    Medium confidence· Digital match

    View match
  8. Shade match 87
    $72Ulta BeautyUlta BeautyCosts $30 more

    Matches: Same neutral undertoneSame natural finishBoth claim a lightweight feel

    Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    76

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  9. #11 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    6C Macchiato
    Shade match 84
    $54Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourBoth claim a blurring effectBoth claim transfer resistance

    Differences: Slightly cooler undertoneMatte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    75
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Buildable rather than full coverage

    Retailer shade note: deep with cool undertones

    High confidence· Digital match

    View match
  10. #12 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 205N
    Shade match 89
    $12$16Ulta BeautyUlta Beauty$30 less (71%)

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Slightly lighterMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    76

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  11. Shade match 90
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    76

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 090 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Very close colour
    • Deep · Neutral undertone

    $36

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    44.0 Deep Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 44.0 Deep Natural

    • Close colour
    • Deep · Neutral undertone

    $30

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6C

    • Close colour
    • Deep · Neutral undertone

    $38

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chestnut

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chestnut

    • Close colour
    • Deep · Neutral undertone

    $36

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.1 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.1 N

    • Close colour
    • Deep · Neutral undertone

    $32

  6. Rare Beauty Liquid Touch Brightening Concealer

    540C

    Rare Beauty Liquid Touch Brightening Concealer, shade 540C

    • Very close colour
    • Deep · Cool undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Essence Foundation Stick in 260, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 090. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 090Closest shade match260Score
Shade match55% of overall95
Colour93#8b5644#845444Very close colourColour difference 1.8 (0 is identical)
Depth97DeepDeepSameDepth difference: 2.1
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 78/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 260.

Same or better

  • $35.01 less
  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage

Different

  • Matte finish instead of natural
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Why the closest overall alternative works

Hourglass Ambient Soft Glow Foundation in 14, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 090. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 090Closest overall alternative14Score
Shade match55% of overall85
Colour91#8b5644#905b46Very close colourColour difference 2.1 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.7
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 89/100Shade match 85/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 14.

Same or better

  • Very close colour
  • Same natural finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 29%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Essence Foundation Stick 260

Match price
$6.99Ulta BeautyUlta Beauty
$35.01 less (83%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Hourglass Ambient Soft Glow Foundation 14

Best price
$60SephoraSephora
Costs $18 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.