Beautler.Your beauty butler

Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 098 dupes and alternatives KVD Beauty

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Light0
  • Medium0
  • Full1
  • Buildable0

Finish

  • Matte1
  • Natural matte0
  • Natural0
  • Radiant0

Preferences

Fragrance-free0No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches made for sensitive skin, in powder form.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder Ebony - 390

The equivalent shade and the most similar foundation overall.

Your shade
KVD Beauty
Deep 098Change shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Full coverage
The match
L'Oréal Paris
Ebony - 390
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
70
Wear (Wear & performance)
75
Skin (Skin suitability)
76
Shade match
90out of 100
Colour
84
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$18.99WalgreensWalgreens
$23.01 less (55%)

Your shade $42 at Ulta Beauty

WalgreensView at Walgreens

Looking for a concealer in your shade?

The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 098 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Very close colour
    • Rich deep · Neutral undertone

    $38

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC63

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC63

    • Very close colour
    • Rich deep · Neutral · neutral golden undertone

    $30

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Very close colour
    • Rich deep · Cool undertone

    $31

  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Very close colour
    • Rich deep

    $15.99

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    26N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N

    • Close colour
    • Rich deep · Neutral undertone

    $30

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6N

    • Close colour
    • Rich deep · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in Ebony - 390, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 098. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 098Closest matchEbony - 390Score
Shade match55% of overall90
Colour84#572e12#562812Close colourColour difference 3.2 (0 is identical)
Depth96Rich deepRich deepSameDepth difference: 2.4
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 82/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in Ebony - 390.

Same or better

  • $23.01 less
  • Same neutral undertone
  • Same full coverage
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • No blurring effect claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high

Where to buy Ebony - 390

Best price
$18.99WalgreensWalgreens
$23.01 less (55%)

Your shade $42 at Ulta Beauty

WalgreensView at Walgreens

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.