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Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 074 dupes and alternatives KVD Beauty

Medium tan · Olive · neutral olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Finish

Formulation

  • Liquid2
  • Stick0
  • Powder0
  • Cushion0
  • Serum0
  • Gel0

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral1
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3 of 31

Only showing matches with buildable coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Youngblood Loose Mineral Foundation Toffee

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KVD Beauty
Tan 074Change shade
Depth and undertone: Medium tan · Olive · neutral olive
Finish and coverage: Natural · Full coverage
The match
Youngblood
Toffee
Depth and undertone: Medium tan · Warm
Finish and coverage: Buildable coverage
Shade match
89out of 100
Colour
97
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$50Ulta BeautyUlta Beauty
Costs $8 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Kryolan Professional Makeup Digital Complexion Fluid Foundation D 33

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KVD Beauty
Tan 074Change shade
Depth and undertone: Medium tan · Olive · neutral olive
Finish and coverage: Natural · Full coverage
The match
Kryolan Professional Makeup
D 33
Depth and undertone: Medium tan
Finish and coverage: Matte · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
73
Wear (Wear & performance)
82
Skin (Skin suitability)
76
Match price
$46.90Ulta BeautyUlta Beauty
Costs $4.90 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $69Ulta BeautyUlta Beauty(product price)Costs $27 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 36% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than full coverage · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: deep shade, golden undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 074 (Medium tan · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    20O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 20O

    • Very close colour
    • Medium tan · Olive undertone

    $30

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    420

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 420

    • Very close colour
    • Medium tan · Olive · warm olive undertone

    $30

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11 Tan

    • Very close colour
    • Medium tan · Neutral undertone

    $36

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Very close colour
    • Medium tan · Warm undertone

    $30

  5. Tarte Shape Tape Full Coverage Matte Concealer

    48G tan-deep golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 48G tan-deep golden

    • Close colour
    • Medium tan · Olive undertone

    $32

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Youngblood Loose Mineral Foundation in Toffee, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Tan 074. Every attribute compared, with its share of the score.

ComparedYour shadeTan 074Closest shade matchToffeeScore
Shade match55% of overall89
Colour97#b98357#b88253Looks identicalColour difference 0.9 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.6
Retailer descriptionDeep tanDeep tanBoth described as deep tanThe retailers describe the same depth
Undertone65Olive · neutral oliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finishnot comparableNaturalNot listedNot comparedFinish not listed for one product
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Combination, oilySensitiveMarketed for different skin types
Overall match 74/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youngblood Loose Mineral Foundation in Toffee.

Same or better

  • Near-identical swatch colour
  • Buildable rather than full coverage
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none

Why the closest overall alternative works

Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 33, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Tan 074. Every attribute compared, with its share of the score.

ComparedYour shadeTan 074Closest overall alternativeD 33Score
Shade match55% of overall88
Colour94#b98357#bb875fVery close colourColour difference 1.6 (0 is identical)
Depth97Medium tanMedium tanSameDepth difference: 1.9
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone70Olive · neutral oliveUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 83/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 33.

Same or better

  • Very close colour
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim transfer resistance
  • Contains isopropyl alcohol

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (isopropyl alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Youngblood Loose Mineral Foundation Toffee

Match price
$50Ulta BeautyUlta Beauty
Costs $8 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Kryolan Professional Makeup Digital Complexion Fluid Foundation D 33

Match price
$46.90Ulta BeautyUlta Beauty
Costs $4.90 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.